After last week’s loss of Captain Lee, this next episode is going to be bittersweet. In his honor, @cheribot has designed a picbadge that can be worn on a Twitter or Facebook profile.

Though the tears for a fallen hero have barely dried, life goes on in the Fringeverses. Walter will be assisting the Over There Fringe team with a Fringe event investigation in this Friday’s episode, The Consultant. Plus, David Robert Jones will reveal his next target – will it be something huge? From the promotional video for this episode, I definitely have a feeling that this is one you don’t want to miss seeing as it unfolds this Friday.

Both worlds are going to have to work together, now more than ever. Our Lincoln Lee and AltOlivia have lost partners because of David Robert Jones. Walter’s intellect will be of great use, so he must cross over.  Fans, we’ll join them as we tweet this week’s hashtag:

#AcrossTheUniverse

This Friday, let’s light up the Twitterverse.  Is ‘everything in its right place’ for David Robert Jones’ ‘end game?’ Tune in live Friday and tweet with us to find out!

TWITTER EVENT PROTOCOL

1) Don’t use #AcrossTheUniverse before the designated time: 1 HOUR before Fringe airs.

The event will take place 1 hour before Fringe airs – 8pm EST. As these events become larger, we are gaining more new Fringies in the effort. Gently remind others that use the tag before the event to wait until the right time, and tell them that using the tag too much beforehand will lessen trending impact.

This happened when Fringe fans tried to trend #WhereIsPeterBishop for the season four premiere. The # had been used all summer long, was not anything new on the Twitter radar, so it did not trend.

Trending happens with terms that are relatively new, and many people tweet about them at the same time. Terms break out onto the scene, but trending becomes more difficult the more they are used.

Be nice! We want everyone to feel welcome.

2) One # term per Tweet. Use only #AcrossTheUniverse (What Are Hashtags?)

3) Lots of people tweeting matters more than the number of tweets.

Tell everyone Fringie about the event. There is strength in numbers – remember that the more unique tweeters we have, the more likely we are to trend, and for a longer duration of time. Send your tweets out fast – but remember to pace yourself. You want to avoid “Twitter Jail.”

We know we can hit worldwide trending now, so sustained tweeting matters. Trending can be a distraction, but we need you to keep those wonderful tweets coming. You may have also noticed that the # will drop off the charts after a while, only to trend again when Fringe airs. This is due to other viewers joining in by tweeting the hashtag on the bottom of the screen.

4) Those with lots of followers help out a lot!

Alternate accounts with few followers do not have as much “influence” towards trending. But tweets from accounts like @JWFringe and @VancityJax make a big impact.

Let’s try to build our Fringe fan follower networks. One easy way is to follow people on fan Twitter lists. Here is my Cortexifan list. Follow some Fringies!

Another way is to follow some folks on Twitter “Follow Fridays.” You may have seen tweets that are tagged #FF – followed by a bunch of twitter names. This is because they are recommended people to follow.

5) We want to pique the interest of non-Fringe fans.

This is the key to our trending duration success. It gives a chance to get our message about Fringe out to another audience.

Try to construct a list of thoughtful and informative tweets before the event. These can be copied and pasted for easy tweets. Use some witty Fringe sayings – link some of the official promo videos – make statements about the two universes working together – speculate about the plans of David Robert Jones. Cool tweets are more likely to earn re-tweets, and this immensely helps trending.

6) We can discuss aspects of the show in our tweets.

TRY to include the word FRINGE (with no #) in your tweet if possible. Talk about the characters and the actors. Maybe we can also trend Walter Bishop or David Robert Jones this week.

7) Private accounts must have their locked status removed, as the tweets from locked accounts do not count toward the trend tally.

8) Retweets are the easiest way to help out the trending effort.

Just search for the hashtag, and retweet the ones that are interesting to you. If you know how to use a Twitter application suite like TweetDeck or HootSuite, this is made even easier.

9) Remember, the second phase of the social media plan is equally important.

Using @Getglue to promote Fringe and the show’s advertisers.

We are asking that Fringe fans to make their first tweet of the night a check-in to GetGlue that is a thank you to sponsor, @NissanLeaf. An example:

Thanks @NissanLeaf for sponsoring Fringe! I bet that I could drive #AcrossTheUniverse in a Leaf!

If you haven’t had the chance to read it, this article gives an overview of how television fans are influencing the social television revolution. While ratings are still the name of the game, technological changes and their uses can no longer be ignored. Let’s not let the ratings get us down.

What we have done – and continue to do – influences networks and advertisers. To quote Bob Dylan: the times they are-a changing.

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