Not Nielsen: How to Overcome Invisibility
Everyone knows that TV shows live or die by their Nielsen ratings. A month into the season, several shows have already been axed due to their lack of performance in the ratings system, and several more are in imminent danger. Many argue that the system is antiquated, and that in this fast paced digital age people are consuming their entertainment differently. No one I know has ever been, or ever met a member of a Nielsen family. Genre shows like Fringe exist constantly on the bubble, faithful fans watching and worrying every week over those frustratingly ephemeral numbers. It’s … Continue reading →