Category Archives: Primer

Finding the Crack

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“In the darkness, there’s always a crack. It’s how the light gets in.” Today has been the darkest of days. The monstrosity we’ve witnessed has left us stunned, grasping to process the unprocessable slaughter of young children. We are heartbroken, seething with rage and grief. Over the last few hours, we’ve had several questions as to whether tonight’s hashtag campaign will proceed as planned, and the short answer is yes, we’ll be there. These campaigns, that started out as promotion for a TV show, have evolved so far beyond that. To many people, they’ve become symbolic of our community, and … Continue reading →

Social Fringe Fans: Shaping the Future of Television Viewing, Marketing and Interaction

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This past week, a Social TV Summit was held that included 200 television industry executives. What does this have to do with Fringe, you may ask? The answer is that the emergence of this activity – which blends watching television with social media outlets like Twitter- may very well be what keeps beloved, ratings-challenged shows like Fringe, on the air. It also gives insight to the business end of television –how can all of this activity possibly be used to monetize a show? Fans can be quick to damn the networks for killing our favorite shows, but in the end, … Continue reading →

The Science of Fringenuity

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  Fringe fans, we’re doing something new. Something big. With the organization still in its infancy, Fringenuity’s twin Twitter/GetGlue campaigns have garnered overwhelming support from fans across the globe, as well as official recognition from the studios involved. Since the Jan. 13th premier, our check-ins and hashtags have not only trended every week, but have grown exponentially in numbers of participants and social impressions created. We’re breaking new ground: to my knowledge, no fandom has ever done anything quite so cohesive before – they never had the tools. Fringe has been the beneficiary of some very unique circumstances; the show … Continue reading →

Weekly Twitter/GetGlue Campaign Guide

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  TWITTER EVENT PROTOCOL The hashtags will be announced by the Tuesday preceding an original air date.   First: The event will now take place 1 hour before Fringe airs. It is now 8pm EST. Second: We are asking that Fringe fans try and make their first tweet of the night a thank you to sponsor @NissanLeaf. An example: Thanks @NissanLeaf for sponsoring Fringe! Maybe the LEAF will be there to help our Fringe team tonight. #xxxxxxxx Third: Try to construct a list of thoughtful and informative tweets before the event. These can be copied and pasted for easy tweets. Use some witty Fringe … Continue reading →

Sharing The Love of Fringe with Others

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We’ve been doing so much talking about sponsors and trending, that sometimes it feels like that we’re forgetting what brought us all to this point to begin with – the show.  We love to talk about why we feel it is something special. Some folks on an individual basis may try to include Fringe in online conversations about other shows. I have often cross-posted on Facebook and Twitter about Fringe while talking about other shows I like, such as The X-Files and Eureka. I’d post links to Fringe promo videos on sites like a Joshua Jackson page on Facebook, and … Continue reading →

Introducing: Fringenuity

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So we’ve been doing this for awhile now: organizing ad hoc campaigns in an attempt to bring some of the fandom together and promote our favorite show. We started small – a few Skype meetings, GetGlue check ins, and lots of word of mouth on Twitter. We posted a few articles about overcoming our tragically unmonitored status,  and supporting our sponsors. We learned a lot from other campaigners as well as our own experience, and the response we’ve gotten has been overwhelming. We’re touched, and pleased, and a little taken aback at the enthusiasm with which our little campaigns have … Continue reading →

Not Nielsen: How to Overcome Invisibility

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  Everyone knows that TV shows live or die by their Nielsen ratings. A month into the season, several shows have already been axed due to their lack of performance in the ratings system, and several more are in imminent danger. Many argue that the system is antiquated, and that in this fast paced digital age people are consuming their entertainment differently. No one I know has ever been, or ever met a member of a Nielsen family. Genre shows like Fringe exist constantly on the bubble, faithful fans watching and worrying every week over those frustratingly ephemeral numbers. It’s … Continue reading →