Category Archives: Hashtag Campaigns

Fringe Finale January 18, 2013: The End of a Journey, but We # KeepLookingUp

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I’ve been avoiding this for as long as possible. It is bittersweet to be announcing the final Twitter event  for Fringe. So much happened here. You guys seriously rock. It feels like saying goodbye to treasured comrades after the war is over. Oh sure, there will be reunions and other things to celebrate, but it will never be the same as living through these times as a fan. Our lives will go on and more serious battles will need to be overcome. My challenge to all of you, and my dearest wish, is for everyone to take what we have … Continue reading →

Fringe Twitter Event January 11, 2013: Series Finale Arc Begins, but We’ll # NeverLetGo

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It’s hard to think that this time last year, we weren’t even sure that Fringe would have a fifth season; the odds were definitely not in its favor. So, we decided to #CrossTheLine, and the social media impact of fans was one of the weights which tipped the scales for a final season. As we head into the finale, I’d like to make a sincere plea for fans to be careful about spilling major spoilers online — in public places where other fans can see them. Posting a spoiler tag is not enough. Please consider not posting them at all. … Continue reading →

#Fringe Twitter Event 12/21/12: It May Not Be the Mayan Apocalypse, but it’s # FarFromNormal

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Friday was a very emotional day for Fringe fans, on many levels. Cast and crew had worked all through Thursday night and well into Friday morning in order to complete the show’s final scenes. Finally, that bittersweet moment arrived: #Fringe the final slate. twitter.com/BrentCrowell/s… — Brent Crowell (@BrentCrowell) December 14, 2012   After 4.5 seasons, Fringe reached a planned conclusion, and we–the fans–have precious few new episodes left. Science fiction history will note many things about Fringe, and our fandom will have a small page in that history. On a larger scale, we were really pioneers. Today, Nielsen announced that … Continue reading →

Finding the Crack

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“In the darkness, there’s always a crack. It’s how the light gets in.” Today has been the darkest of days. The monstrosity we’ve witnessed has left us stunned, grasping to process the unprocessable slaughter of young children. We are heartbroken, seething with rage and grief. Over the last few hours, we’ve had several questions as to whether tonight’s hashtag campaign will proceed as planned, and the short answer is yes, we’ll be there. These campaigns, that started out as promotion for a TV show, have evolved so far beyond that. To many people, they’ve become symbolic of our community, and … Continue reading →

Fringe Twitter Event 12/14/12: Let’s Take a Trip and # FreeYourMind

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Hello, Fringies!  This week is a bittersweet one indeed for all of us. The final filming is taking place as I type, and hopefully is free from those who seek to ruin surprises. Joel Wyman — bless his huge heart — is keeping us updated on Twitter and is documenting the process for fans. It’s been said many times, but never enough: We are so lucky to have such passionate people making this show, because their love shows in each and every aspect. Last week’s event was a success, with trending in the US and Worldwide for a nice duration. … Continue reading →

Fringe Twitter Event December 7, 2012: The # HumanKind is the Best Kind?

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  This week has been one of celebration and reminiscing for Fringe fans. Our show has reached the milestone mark of 100 episodes! This is no small feat in the business of television. Very few shows make it past their 13 episode initial gauntlet — RIP Alcatraz and Terra Nova — so this is an achievement. Especially– given its ratings history — for Fringe. Joshua Jackson told CityTV, “It’s thanks to the fans that we’re still here.” We are still here, too, Josh; loving our show until the last credits roll and beyond.   Two years ago, I joined Twitter … Continue reading →

Fringe Twitter Event 11/16/12: (#)IPredict that We’re in for Some Action and a Rollercoaster of Emotions

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Last week’s event featured some really cool tweets due to the nature of the show. After all, we are asked to Imagine the Impossibilities. Our creative fandom also came up with some wonderful icons, some of which featured Peter as an Observer, and others morphed our characters into the world of “Through the Looking Glass.” The trip through Walter’s pocket universe funhouse also gave us a glimpse of a character from season one — the Observer-like boy from Inner Child.  However, we still wonder about the identity of mysterious “Donald,” the man who was working with Walter as he hid the … Continue reading →

Fringe Twitter Event 11/09/12: On Fringe, (#)NothingIsImpossible

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Despite the mood from Etta’s death, we had a great deal of fun during this past week’s Twitter event. #ShowNoMercy trended before the airing of An Origin Story, and during almost the entire duration of the show. Not too bad, considering the Hurricane relief telethons that aired on several networks that night. (Please see the message at the end of this post regarding the hurricane.) The hashtag was also very accurate, as we saw the shocking manner in which Peter dealt with the Observer captive. This week we’ll see the consequences of Peter’s quick decision to implant the Observer tech … Continue reading →

Fringe Twitter Event 11/02/12: Would You (#)ShowNoMercy?

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R.I.P. baby Bishop. You are missed. — Josh Jackson (@VancityJax) October 27, 2012   It all ends here, like it started. Another Big Bang, and we’re broken-hearted now… “Last Man in Space” by Violet Sedan Chair Fringe fans are like Peter and Olivia, in a way. Our love for the show is earned, tragedy-by-tragedy. Now that we’ve had the weekend to process that last episode, there is no doubt that it was a huge turning point for our characters. A couple of folks seem to agree. The bullet that saved the world has now become a reminder of two deaths; … Continue reading →

One Way or Another, Fringe Fans Get the Job Done! – #AnotherWay Trend Results

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There are many many things I love about Fringe fandom but one that I am consistently astounded by is the consistency and devotion it has shown Fringe twitter social media events. Many would say, there is no need to continue these efforts since we have gotten a final season. Many international fans still, have little reason to stay up to the wee hours of the morning to join the twitter party. And yet, twitter on Fridays has become a meeting place where we can all tweet a “Hello” to one another, quote our favorite lines from the show, and debate … Continue reading →