Category Archives: Campaign Reports

#BreakingOut Breakthroughs – Campaign Report

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I do not think that I can reiterate just how wonderful this fandom really is.  In our fifth venture in creating social media buzz for our show, we selected #BreakingOut, cheering for our Fringe team to escape the “Mobius-banded” town of Westfield, population 584. I can confidently say that we had 3 times that number of Fringies participating in our twitter event February 17th amplifying our tweet reach to more than 760,000 individuals. Fringies tweeted excitedly and patiently and in minute fifteen of the event, we hit the Worldwide trending topics by storm claiming the #2 (non-promoted) spot. You will … Continue reading →

A Very Kick-Astrid Friday – Trending #TakeTheLead

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When we said the Astrids were taking over twitter February 3rd, we were not kidding. In honor of our “Littlest Bishop” and her alternate getting center stage for episode “Making Angels”, we asked Fringies to use the hash tag #TakeTheLead. Once again, you responded to the challenge and rose to the occasion. #TakeTheLead trended Worldwide just under 7 minutes of event start followed by trending in the United States. #TakeTheLead stayed in the Worldwide trends for a continuous 25 minutes and appeared in top trending topics in the United States four times. To top off an already great evening, during … Continue reading →

#ObserveItLive – Observing a Significant Moment

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The Fringe fandom have become regular pros at Fringe Friday Twitter events. For January 27th, the hash tag to trend was #ObserveItLive, a nod to the Observers as well as a reminder to all of us of the importance of watching Fringe live even if you don’t have a Nielsen box, because if you are part of this fandom, you can be heard. Within minutes, #ObserveItLive trended worldwide. And in Brazil, it trended easily to the #2 spot.       There is always great excitement when we are successful at trending a hash tag so we hope you’ll continue to keep … Continue reading →

A Fine Friday to be a Friend – Trending #EnemyOfMyEnemy

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After last week’s tremendous success trending #CrossTheLine, we here are Fringenuity are not afraid to admit that we were still nervous and biting our nails at the outcome of this second venture into the world of trending on Twitter and on GetGlue. The January 13th campaign had the advantage of being linked to the winter premiere for Fringe and we had gotten support from some heavy hitters. This second campaign relied a lot more on us, the fans, to keep pushing that momentum forward. And push it forward we did. Again, having wonderful volunteers to promote the event via vidding … Continue reading →

There and Back Again – Fringe Trending Campaigns #CrossTheLine

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The #CrossTheLine Twitter Effort and the Thinking about Get Glue Fringe Advertisers campaign were a smashing success! Thanks to all of you! Here’s an amazing “After-Action Report” from our very own, Fringeship, that celebrates Fringe fan victories. It shows the power of a fandom united in purpose, willing to Cross The Line for the show we love.  – Aimee  

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