Last week I read an article about a fantastic viral marketing campaign for Fringe, in which secret vinyl albums produced under the name Violet Sedan Chair, have been distributed to random record stores across the nation. The album, called Seven Suns, is a tie in to the show’s January 21 spring premiere, in which Walter gets to meet Roscoe Joyce, keyboardist for the fictional band and one of Walter’s musical heroes. In a brilliant strategy to drive all of us fans crazy, Fox is not letting on which stores have received copies, or even how many there are. Each copy … Continue reading →