Category Archives: Campaign Archives

#LoveIsTheAnswer – A Heartfelt Response from Fringies

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February 24th marked the airing of Fringe episode 4.14 “The End of All Things”. The hash tag #LoveIsTheAnswer was selected not only because the 14th episode of each season has had “Peter and Olivia”-centric themes but because it represents many of the motivations of characters found on Fringe. Furthermore, we felt it expressed the heartbeat behind these weekly social media campaigns and summed up the overall sentiment Fringe fandom has for their show. Just a day before this campaign, the buzz generated by Fringies through social media received some attention via several blogs (blastr, spoilerville). In addition, members of the Fringenuity … Continue reading →

Support of International #Fringe Fan Efforts During U.S. Hiatus

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Fringenuity hashtag campaigns will be on hiatus until FRINGE returns. It’s just too difficult to trend when an episode is not airing. We will be back with a roar when Fringe returns FRIDAY, March 23rd, with A Short Story About Love. We’ll be asking  for your hashtag ideas, so think about it. There will be some really cool activities coming up, so stay tuned! Not that fans will be quiet! There are episodes airing for the first time outside the U.S. Fringe fans from all over the world are very passionate. Spurred on by the success of US Fringe trending … Continue reading →

Icon Pack(s), Twitter Skins, and Wallpaper – Feb 24th Twitter Event

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We have so many goodies for you Fringies this week! We have three wonderful icon packs for our #LoveIsTheAnswer Fringe twitter event! Here are a few of examples from @SarahProost:     Lots more colors, download them here! LoveIsTheAnswer – Sarah style.zip Examples from @zort70:     Lots more colors, download them here! LoveIsTheAnswer – zort70 Style.zip Examples for @Cheribot:     Lots more colors, download them here! LoveIsTheAnswer – Cheri Style.zip @birdandbear has created some Olivia Twitter skins that can be downloaded here. And last but not least, @berry_hearts has created this beautiful wallpaper (different sizes found here). Thanks to these contributors for sharing your art with … Continue reading →

Trending #BeABetterMan – A Phenomenal Outcome

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I still feel the rush when tracking this hash tag for the February 17th Fringe twitter event. Chosen for the lesson imparted to Peter by his mother, we were optimistic that these four words would not only carry the message of thousands of Fringies “We are here and we’re watching Fringe live” across twitterverse but create enough social buzz to be picked up by non-Fringies curious about the tag. That curiosity ignited twitter on Friday night breaking all our previous records in length of time for trending! #BeABetterMan hit Worldwide trends within 12 minutes and stayed there through the start of the show, … Continue reading →

#Fringe Twitter Event: Answers are Coming – February 24, 2012

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This week’s upcoming Fringe episode is going to be a doozie. Now, I know that I say that about every upcoming episode, but I have proof to back me up. The “Answers Are Coming” extended promotional trailer edited by Ari Margolis backs up this claim. First, we’re going to learn about the Observers. Second, it seems that Olivia is going to learn about Ability all over again. But there is another message from this mother-of-all teasers. A message familiar to those of us that are used to Crossing the Line: How Far Would You Go For Love? Yesterday, Fringenuity turned … Continue reading →

Better Man Twitter Icon Packs for Feb 17th are Here

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The Icon Packs for the Feb 17th tweet event are here! We have two great icon packs this week to help trend #BeABetterMan at this Friday’s Fringe Twitter event! Here are a few of examples from @cheri:     Lots more colors, download them here! BeABetterMan – Cheri style.zip Some samples from @zort70:     Lots more colors, download them here! BeABetterMan – zort70 Style.zip Don’t forget to refrain from using the hash tag until the first wave starts at 8:00p ET. Icons can be worn anytime. Let’s see who is the Better Man this Friday. See you all on Twitter and GetGlue. 🙂

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#BreakingOut Breakthroughs – Campaign Report

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I do not think that I can reiterate just how wonderful this fandom really is.  In our fifth venture in creating social media buzz for our show, we selected #BreakingOut, cheering for our Fringe team to escape the “Mobius-banded” town of Westfield, population 584. I can confidently say that we had 3 times that number of Fringies participating in our twitter event February 17th amplifying our tweet reach to more than 760,000 individuals. Fringies tweeted excitedly and patiently and in minute fifteen of the event, we hit the Worldwide trending topics by storm claiming the #2 (non-promoted) spot. You will … Continue reading →