Our friends over at the Almost Human Task force are launching a new campaign to support the show and let the network know we’d give our (doll’s) right legs for a second season. You can read all about it here!
The season finale of Almost Human is already upon us, and the folks over at the AHTF have organized a full scale social media event to celebrate! The campaign will work just like a Fringenuity campaign, but for anyone joining us for the first time (or a little rusty), here’s a refresher on the way it works:
TWITTER EVENT PROTOCOL
The chosen hashtag is #AlmostHumanLives.
The event will begin at 7pm EST, Monday, March 3rd – one hour before Almost Human airs.
Don’t use #AlmostHumanLives before the designated time: using the tag prematurely hampers trending chances.
You may spread the word about the event by placing parentheses around the #, like so: (#)AlmostHumanLives. This allows us to promote the campaign without interfering with trending algorithms.
One # term per Tweet. Multiple hashtags will keep a tweet from being counted towards the trend.
Lots of people tweeting matters more than the number of tweets.
Those with lots of followers help out a lot!
We can discuss aspects of the show in our tweets -TRY to include Almost Human (with no #) in your tweet if possible. We want to pique the interest of non fans.
Private accounts must have their locked status removed, as the tweets from these accounts do not count toward the trend tally.
Retweets are the easiest way to help out the trending effort. Just search for the hashtag, and retweet the ones that are interesting to you. If you know how to use a Twitter application suite like TweetDeck or HootSuite, this is made even easier.
Don’t forget to check in at TV Tag (formerly Get Glue.)
If you are in the U.S. and have an iPhone or Android phone, give Viggle a try. Their check-ins are included in the data of several prominent social television analysis companies.
Some of our talented artists have created these awesome posters to promote the event, please post them everywhere you can!
Be sure and follow @AlmostHumanTF for updates!
For more information on trending campaigns and how it works, see here.
I’ve been doing a lot of reminiscing lately, scrolling through old tweets and remembering all the awesome times we’ve had. My favorites list reads like a microcosmic history of my Fringe experience – all the best moments encapsulated in >140 characters of palpable joy. There are BMA’s, Ambergrams, responses to both from cast and crew, Fringenuity tweetouts, campaign reports, fundraising initiatives, TFE tweets…it just goes on and on, and all off it reminds me just how amazing this fandom is, and how privileged I’ve been to be there for it all.
There’s been so much hope and defiance, ingenuity, support, and dedication from so many people…and there’s been loss. It’s been a rough couple of months, but as Aimee loved to say, “Don’t cry because it’s over, smile because it happened.” The show may be over, and Aimee may be gone, but everything happened. The proof is there in all those tweets and posts and vids, and it’s in our hearts forever. Aimee wouldn’t have missed it for the world, and neither would I, and I’d be willing to bet neither would any of you.
As we approach the anniversary of the Fringe series finale, I can’t help but think that there will never be anything quite like Fringenuity in 2012, and the mission we all embarked upon together. Two years ago Fringe had a line alright, and almost everyone assumed it was the one marked “end of the.” But we changed that. We set out to #CrossTheLine, and so we did. We crossed it, trampled it, scribbled it out, and when we finally crossed it again it was the one marked “finish.”
We changed an industry by proving that the old ways were no longer the best ones We’ve seen the birth of a whole new rating system, and on the second anniversary of our first campaign, Fox announced that it’s doing away with the idea of Pilot Season entirely, as well as looking at longer production times and shorter seasons for mythos heavy shows. Own that. It’s yours, it’s mine, and it’s Aimee’s. It might have happened eventually anyway, but it would have taken much longer, and Fringe would have been ground unfinished under the locked and protesting wheels of the establishment juggernaut. Aimee’s legacy and ours will be that current and future genre shows will have a greater chance of survival, allowing them to tell their tales, to grow to their full potential, and to do what great stories are supposed to do: impact out minds and leave us richer in their wake.
It was an amazing journey, and we’ll never see its like again. But although that story may be over, another one has already begun. The road goes ever on and on*, and there’s always another adventure around the next bend. Fringenuity is officially taking a break from the cheerleading business while I grieve and catch up on my life, but we’re not going anywhere. One day we shall come back. Yes, we shall come back*, and when we do we’ll have whole hearts and open arms with which to embrace and support great television. And in the meantime, the AHTF is doing a fantastic job providing a support network for Almost Human. If you haven’t already, please join them in their efforts to help Bad Robot’s new show succeed.
Happy New Year everyone, make it a good one. We’ve been reminded that our time is short, and tomorrow is never guaranteed. We’ve already done the impossible*, and that makes us mighty. You don’t need Fringenuity, you are fringenuity. Get out there and find a dragon to slay. Find something wrong somewhere, and try to make it right. The world is dark and full of terrors*, use the time you have to make it a better place.
See you soon!
*Tolkien, *Doctor Who, *Serenity, *G.R.R.M, *Forgive me, I’m a tired nerd. After awhile I just couldn’t help myself…
A month ago today was one of the worst days of my life. Late on a Wednesday evening I received a frantic message from a friend, begging me to tell him that this was some kind of horrible joke. When I opened the message to see what “this” he was talking about, I was stunned to learn of the unexpected loss of Aimee Long: Fringenuity co-founder, legendary fan activist, and one of the best friends I’ve ever had. My husband and I had just been brainstorming places to take her when she arrived for a much anticipated visit, and the only thought I seemed able to formulate was no that’s not right, she’s going to be here Wednesday.
In the time since then I’ve started this post a dozen times, scrapping effort after effort, because nothing I could say seemed adequate. A whole month later I still have no idea how to begin. None of the words that come to mind make any more sense than the ones I stared at so stupidly when my brain simply refused to accept what they were saying, because what they were saying was Aimee’s gone.
Nothing I can say could possibly compare to the anguish in those two little words.
But I’ve come to the realization that no words ever will, and so I’m going to get through this tonight, because it’s been too long, and Aimee deserves to be remembered here of all places. So I have my glass of scotch and my white tulip plucked from her grave, and I’ll just have to do the best I can to do justice to the incredible woman who touched so very many lives, and helped change the way an industry works.
Aimee was almost synonymous with Fringe to me; it was how we met. We both came to the show late, blazing through the first two seasons over the summer of 2010. We met on a forum that fall and bonded almost immediately. We gleefully (and endlessly) discussed each episode of the new season, sometimes with other fans on various websites, sometimes over long, silly Skype conversations. We eyed the ratings with nervous frustration, watching the show continue to outperform itself week after week even as the numbers kept falling. By late 2010, when Fringe was moved to Fridays, we were talking about ways to try and help the show. I painted my car the day after Thanksgiving that year. Aimee found some bumper stickers and took to wearing her Fringe gear every time she left the house. Others started making promotional videos and artwork to be posted all over the place. Our efforts were too disparate to have any real impact, but Fringe was renewed anyway and Twitter reverberated with the jubilation of the Fringedom.
Near the end of 2010 I had this crazy idea to try and get people to dress as Observers on a certain day and go out into the world to draw attention and show the network that “Observers are here.” There was a little bit of interest from other people, but when it came down to the day, everyone else who’d intended to participate bowed out for one reason or another – except for Aimee. She eschewed the bald cap (for which, in retrospect, she was smarter than me) and just went out in her Fringe Division t-shirt and Peter Bishop Triumph jacket, while my sweetly supportive husband and I went full…creepy… with it. But while we were out there looking like total freaks, the knowledge that there was even one other person who was with us in spirit; talking to people and looking like a fool for the sake of a friend and a TV show…the thought kept us warm on a freezing January night. I think that was the night that cemented our friendship.
That was Aimee. I’d said numerous times that I’d do it by myself if I had to, and she knew we’d be on our own. So even though the “event” was already a failure, and we were half a country away, she went out too so that we didn’t have to be alone. That’s the kind of friend she was, not only to me, but to scores of others. She was the one who was always there with an encouraging word, an ear, and a boatload of support.
When season four started and the ratings kept falling, we decided that Fringe needed more help than wacky cars, posters and promo vids. Over the next few months we did a lot of research, and came to the conclusion that trackable data was our best line of attack. We wrote our hearts out on Nielsen ratings and ways to be counted without having a box. We found a small coterie of friends willing to brainstorm with us, and discussed the need for a centralized mobilization platform, resulting in the transformation of my teeny blog. One day in October we had our first real meeting, with no idea that we’d be having those meetings almost weekly for the next 18 months or so. We came up with a name, and a terrifying plan to try and get people to use the hashtag #CrossTheLine for the mid-season premier in January…
I won’t rehash any more of the story, it’s getting late, I’m rambling, and most people reading this will know all about the wonderful things that came next. The important thing is that it was always Aimee. She was there in the very beginning, and although she often tried to deflect taking credit for our successes, none of the things that happened with Fringenuity would have happened without her. I truly believe that without Aimee, Fringe never would have gotten its season five, and the family we all made together would never have been as strong or cohesive as it was.Some of us were good at art, or videos, or ideas. I was good at organizing and writing long dry articles. Aimee was good at people. She was the best of us, and she’s the one who brought us together.
She was my friend for just over three years, and I couldn’t have asked for a better one. I’ll always be grateful to Fringe for bringing her into my life.
And now I’m out of words, which is probably good because there seem to be quite a lot of them here. It feels like when I stop writing, the most remarkable chapter of my life will really be closed. All I can do is close it with love and start a new one, shaped by an indelible mark left by an extraordinary person.
I don’t want to say goodbye, but I will say, I love you, my friend. We will never forget you.
*Donations to Aimee’s memorial fund are still open for those who’d like to contribute. All funds will go to her son, who’s just starting out in life and about to celebrate his first Christmas without his mom. Let’s take care of him for her.
A new show—a new team—a new website. And now, a new premiere date.
We have been planning to generate some social media buzz for Almost Human, since it was officially picked up to series by FOX. Deep in the shadows of Facebook, a group was established—Almost Human Task Force—in order to provide a place to collaborate on art, marketing, and social media strategy. Our team has topped out at 17 members, with a variety of talents, most of which worked with or were well-known to Fringenuity.
While morethanoneofeverything.net has served as the home that launched a large, unifying fandom movement, it was decided that a new domain, website and Twitter account would better serve Almost Human fans, especially once the show launches.
As part of our team, @Hanko9 offered a home for the site and furiously worked all weekend to get the face of the Almost Human Task Force running. His hard work has produced a slick, well-organized and adaptable site.
Almost Human Task Force has a home at:
We are on Twitter at: http://www.twitter.com/AlmostHumanTF
Fringenuity’s Twitter account will continue to support Almost Human, but we plan to taper off activity as more people follow the Almost Human Task Force account.
The most important thing to know is that at the eleventh hour, FOX changed the series premiere date.
Almost Human will be airing two episodes on two nights: Sunday Nov 17 and Monday Nov 18 8/7 C.
There were tons of billboards, bus, and subway posters that were advertising the old date, and people were tweeting and posting pics on other social media. Our poor artists had to scramble to remove any artwork featuring the old date. And this put a dent in the celebration we were hoping to have due to the Fringe connections for Almost Human and John Noble’s debut on the November 4 episode of Sleepy Hollow.
Thanks to the artists, all materials have had the dates changed. After working so hard to drill a date that no longer matters into people’s heads, it now important to get the word out that FOX is planning an event, yes an event, for the series. There are going to be people who tune in Nov. 4 hoping to see Almost Human and they’ll find Bones instead. Which is a plus for Bones that night, I guess, but not for this show.
While I am sure that FOX will blitz the airwaves with promos advising of the new nights, we should be prepared to help people on social media who are confused about why Almost Human is not on. (I just hope the basically forced ratings numbers from having a football lead-in doesn’t backfire and make the show look bad when that number deflates for subsequent episodes… Cross your fingers that there’s enough to catch the long-term attention of a lot of people who see it after the game.)
Feel free to use and share the artwork at the Almost Human Fan Art Matrix to get the word out, and let’s chirp a bit more about this series. Tell the world why you are ready.
Sometime during the next few weeks, there will be a post that further delves into how we can best tailor our tweets to aid the Nielsen social TV ratings. Stay tuned!