The Science of Fringenuity
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Fringe fans, we’re doing something new. Something big.

With the organization still in its infancy, Fringenuity’s twin Twitter/GetGlue campaigns have garnered overwhelming support from fans across the globe, as well as official recognition from the studios involved. Since the Jan. 13th premier, our check-ins and hashtags have not only trended every week, but have grown exponentially in numbers of participants and social impressions created. We’re breaking new ground: to my knowledge, no fandom has ever done anything quite so cohesive before – they never had the tools. Fringe has been the beneficiary of some very unique circumstances; the show needed support at a time when social media was really coming into its own, and for the first time ever, fans without Nielsen boxes had quantifiable ways to show that we’re watching too. Faced with ratings that would have been a show’s death knell a few years ago, Fox chose to use Fringe as a testing ground for a boatload of new data: namely DVR and other alternative viewing habits, and the growing influence of social buzz. Fringe’s fan base has always been boisterous and enthusiastic – falling ratings and growing concern goaded fans into action a long time ago. We got to know each other, working loosely together for Fringe over the span of years, learning as we went how to use the social networks for our own promotional activities. The eventual coalescence of Fringenuity has turned us into a force to be reckoned with, converging on social platforms in a concentrated effort to prove that there’s more to this story than Nielsen samples.

We’re making history here.

For fans to have accomplished so much in just six short weeks is a stunning look at the potential of some largely unexplored territory. Fringenuity was born out of the enthusiasm of hundreds of fans looking to do anything they could to support their show. Since its inception, we’ve done a lot of research (and we’re still learning as we go), and we wanted to share some of what we’ve learned with you. This article is an attempt to explain how our hashtags are chosen, how trending works, and how a united and vocal fandom can continue to keep Fringe alive.

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Trending #BeABetterMan – A Phenomenal Outcome
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I still feel the rush when tracking this hash tag for the February 17th Fringe twitter event. Chosen for the lesson imparted to Peter by his mother, we were optimistic that these four words would not only carry the message of thousands of Fringies “We are here and we’re watching Fringe live” across twitterverse but create enough social buzz to be picked up by non-Fringies curious about the tag. That curiosity ignited twitter on Friday night breaking all our previous records in length of time for trending!

#BeABetterMan hit Worldwide trends within 12 minutes and stayed there through the start of the show, trending for a total of an hour if not more. Following closely on the heels of Worldwide trending, #BeABetterMan showed up on the US trending topics and stayed there for well over 40 minutes as it was picked up by and propagated by non-Fringies. Our tweet numbers were strong enough such that if you trace back origins of the trend, you will find that the word “Fringe” is a top keyword that shows up along with the hash tag. (This is why while hash tag trending is great; associating it with the usage of “Fringe” will create the link necessary to tie the hash tag to positive social impressions for the show.)

Below are some screencaps of the #BeABetterMan trends across different countries. Due to time zone differences, we saw the hash tag make its mark in countries (Spain and France) hours after the US west coast airing and the hash tag stayed fixed in trending topics for most of the next DAY in Vancouver!

#BeABetterMan trending Worldwide

 

#BeABetterMan trending in US

 

#BeABetterMan trending in France

 

#BeABetterMan trending Spain

 

#BeABetterMan trending in Vancouver

 

For those interested in the science behind trending, Hewlett-Packard (HP) published a paper last year studying social media trends. HP stated the following: “from all the content that people create and share, only a few topics manage to attract enough attention to rise to the top and become temporal trends which are displayed to users.” Further, most trending topics are derived from media news outlets that are retweeted and have an average length of less than 40 minutes in trending time. This is attributed primarily to passive consumption of information as opposed to content creation – which is what all of you Fringies are doing on Friday nights on twitter.

Be proud Fringies, we’re setting trends in multiple ways with this fandom. Your active contribution is making a difference! :)

Fringe attained its usual top position with GetGlue check-ins. Continue to thank the sponsors and advertisers. We’ve seen some warm receptions to our thanks and some even respond in kind.

I want to share a couple interesting graphs with all of you. This first graph represents the tweets numbers over a month for the following hash tags #Fringe, #TakeTheLead (4.11), and #BeABetterMan (4.13).  [Note: The #Fringe hash tag consistently has a strong presence on twitter, stronger than competing network shows. Peaks of #Fringe are found on Fridays.] As you can see, the #BeABetterMan hash tag peaked nearly twice as high as the #TakeTheLead hash tag, which was successful in its own right. The peak height of #BeABetterMan is comparable to that of the hash tag of a certain zombie cable show that paid for that twitter promotion.

The second graph compares #TakeTheLead (4.11) and #BreakingOut (4.12) tweets over the last month. Tweets located at data points are specifically linked to Fringe.

Other stats (provided by Nikolai3d):

A record 19,000+ contributors participated in using the hash tag. As stated earlier, this hash tag was taken up by non-Fringies, which help keep it trending but key tweets in the tracker ties these to Fringe-related tweets. The influx of participants resulted in a reach of over 8 million people and generated 23 million social impressions.

While not all impressions contributed to Fringe, through these experiences we’ll continue to hone our social buzz machine and work collectively to promote our wonderful show via social media vehicles.

Thank you all for your participation and contributions to these campaigns. It is truly exciting to see that we are reaching new territories and heights through unified fandom efforts.  Don’t forget, it is never too late to ask other new Fringies to join or get friends to support via retweet efforts.

Promo Vids: @dalliel and @sujeto13,- playlist here

Icon packs: @Cheribot, @zort70

Notable tweets:

This marks the 3rd week the hash tag for the Fringe twitter event is mentioned by @FringeOnFox:

Continued support from a local FOX station in Maine (@FOXTV23):

 

#Fringe Twitter Event: Answers are Coming – February 24, 2012
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This week’s upcoming Fringe episode is going to be a doozie. Now, I know that I say that about every upcoming episode, but I have proof to back me up. The “Answers Are Coming” extended promotional trailer edited by Ari Margolis backs up this claim.

First, we’re going to learn about the Observers. Second, it seems that Olivia is going to learn about Ability all over again. But there is another message from this mother-of-all teasers. A message familiar to those of us that are used to Crossing the Line:

How Far Would You Go For Love?

Yesterday, Fringenuity turned to other fans and asked our Twitter followers for their hashtag suggestions for this week. We received many great ideas, some of which may be good for the future.  However, we all agreed upon this gem submitted by @greyandsmart:

The hashtag for the event is #LoveIsTheAnswer 

We’ve long felt that Fringe is a Love Story. And this tag is sure to catch attention.

 

TWITTER EVENT PROTOCOL

First: The event will take place 1 hour before Fringe airs – 8pm EST.

Second:We are asking that Fringe fans try and make their first tweet of the night a thank you to sponsor @NissanLeaf. An example:

Thanks @NissanLeaf for sponsoring Fringe!  LEAF #LoveIsTheAnswer for the environment.

Third: Try to construct a list of thoughtful and informative tweets before the event. These can be copied and pasted for easy tweets. Use some witty Fringe sayings, link some of the official promo videos, list your ways for someone to be a better man —- be creative! Cool tweets are more likely to earn re-tweets, and this immensely helps trending. If you add “Please RT” at the end of a tweet, many people will do it!

Fourth: Tell everyone Fringie about the event. There is strength in numbers – remember that the more unique tweeters we have, the more likely we are to trend, and for a longer duration of time.

Fifth: Send your tweets out fast but remember to pace yourself. We know we can hit worldwide trending now so sustained tweeting matters too. Trending can be a distraction but we need you to keep those wonderful tweets coming.

Ok, so do you agents have that down? Good. Here is the regular protocol to follow:

1) Don’t use #LoveIsTheAnswer before the designated time: 1 HOUR before Fringe airs.

2) One # term per Tweet.

3) Lots of people tweeting matters more than the number of tweets.

4) Those with lots of followers help out a lot!

5) We want to pique the interest of non-Fringe fans.

6) We can discuss aspects of the show in our tweets -TRY to include the word FRINGE (with no #) in your tweet if possible.

7) Private accounts must have their locked status removed, as the tweets from these accounts do not count toward the trend tally.

8) Retweets are the easiest way to help out the trending effort. Just search for the hashtag, and retweet the ones that are interesting to you. If you know how to use a Twitter application suite like TweetDeck or HootSuite, this is made even easier.

Of equal importance is the second phase of the social media plan, using @Getglue to promote Fringe and the show’s advertisers.

If you have an iPhone, you might want to check out the social interactive TV rewards app, VIGGLE.

Also, to keep up the momentum, we have some great plans for the March hiatus.  So stay tuned.

Better Man Twitter Icon Packs for Feb 17th are Here
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The Icon Packs for the Feb 17th tweet event are here!

We have two great icon packs this week to help trend #BeABetterMan at this Friday’s Fringe Twitter event!

Here are a few of examples from @cheri:

   

Lots more colors, download them here! BeABetterMan - Cheri style.zip

Some samples from @zort70:

   

Lots more colors, download them here! BeABetterMan - zort70 Style.zip

Don’t forget to refrain from using the hash tag until the first wave starts at 8:00p ET. Icons can be worn anytime. Let’s see who is the Better Man this Friday. See you all on Twitter and GetGlue. :)

#BreakingOut Breakthroughs – Campaign Report
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I do not think that I can reiterate just how wonderful this fandom really is.  In our fifth venture in creating social media buzz for our show, we selected #BreakingOut, cheering for our Fringe team to escape the “Mobius-banded” town of Westfield, population 584. I can confidently say that we had 3 times that number of Fringies participating in our twitter event February 17th amplifying our tweet reach to more than 760,000 individuals. Fringies tweeted excitedly and patiently and in minute fifteen of the event, we hit the Worldwide trending topics by storm claiming the #2 (non-promoted) spot. You will notice a certain AMC show was being promoted to the top position – a spot that is paid for by beaucoup bucks while Fringies are gifting that social buzz for Fringe out of love. #BreakingOut stayed trending over 20 minutes hitting also trending topics in the United States and in the ”discover” tab on twitter.

#BreakingOut trending Worldwide

 

#BreakingOut trending in the US

 

#BreakingOut trending in Vancouver

 

Teasy picture supplied by @jonxproductions

 

So this makes our twitter trending success rate 5/5 to date. I hope you all keep your enthusiasm up for the events and for watching the show live. Consistent success will earn us the right attention for the show.

Something of interest to note are the descriptions/explanations associated with the hash tag #BreakingOut (for Echofon users). It is a mystery to us here at Fringenuity who enters these descriptions but we are glad someone is keeping their eye on this fandom. If you know how these trending topic explanations are created, drop us a note @Fringenuity or fringenuity@gmail.com and let us know because we think this “phenomena” is pretty cool![QUESTION ANSWERED IN RECORD TIME BY FRINGIE. Thanks @bubblevillefan :) ]

GetGlue update: I hope you will never tire hearing that Fringe got top numbers in check-ins on Friday but the facts are the facts.

Tweet statistics (provided by @Nikolai3d):

With slight less number of tweets this week, we were still generating over 4.4 million social impressions. A key thing to remember regarding social media campaigns, we’re here to generate noise to make non-Fringies  wonder, the network and studio consider voices not captured by Nielsen boxes, and if we happen to sway a viewer with a Nielsen box to give Fringe a chance, that would be icing on the cake.

I see some of you express disappointment regarding ratings but realize that last point is not the main objective of these campaigns and there are other means networks are looking at viewership. Do not get discouraged, rather, get creative and think outside the box.

So here is another idea. There are plenty of Fringe viewers that still do not know about our efforts. RTs of the campaigns help but we want to continue to extend our reach. Search the #Fringe tag to find new Fringies who love the show and inform them directly of our Twitter and GetGlue campaigns. Our challenge to you is to try to get 3-5 new Fringies to either join our Twitter trending campaigns, to “like” the sponsors on Facebook, or tell them to check-in with GetGlue during the show. Remember one of the objectives is to continue to unite the fandom and continue to build our voice for a more impactful message.

Promo Vids: @dalliel, @gillybee66, and @walterbishopfan,- playlist here

Icon packs: @zort70, @Cheribot

Notable tweets:

For a second week, @FringeOnFox used our hash tag right before show airings on the East and West coasts.

A local FOX station in Maine (@FOXTV23) also picked up on our activities and complimented Fringe fandom and sent out a couple of tweets with the hash tag for the week.

And @WarnerBrosEnt sent some love to fandom as well.

We continue to be grateful to @jonxproductions for his amazing “Fans Ask” interviews with cast and his support of fandom and show as well.

Fringies, keep up that spooky action at a distance.

Be A Better Man: #Fringe Twitter Event – February 17, 2012
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This week’s Fringe episode is titled, “A Better Human Being.” In honor of this, the hashtag this week for the Friday night Twitter event is:

 #BeABetterMan

This phrase should be familiar to every Fringe fan.

 “Na einai kalitero anthropo apo ton patera tou”

“Be a better man than your father”

This episode seems like it might present some wrenching situations for our team, especially Peter.  #BeABetterMan is sure to catch the interest of other Twitter users. Plus, it is a running theme in the show.

 

TWITTER EVENT PROTOCOL

First: The event will take place 1 hour before Fringe airs – 8pm EST.

Second: We are asking that Fringe fans try and make their first tweet of the night a thank you to sponsor @NissanLeaf. An example:

Thanks @NissanLeaf for sponsoring Fringe! #BeABetterMan and drive a LEAF!

Third: Try to construct a list of thoughtful and informative tweets before the event. These can be copied and pasted for easy tweets. Use some witty Fringe sayings, link some of the official promo videos, list your ways for someone to be a better man —- be creative! Cool tweets are more likely to earn re-tweets, and this immensely helps trending. If you add “Please RT” at the end of a tweet, many people will do it!

Fourth: Tell everyone Fringie about the event. There is strength in numbers – remember that the more unique tweeters we have, the more likely we are to trend, and for a longer duration of time.

Fifth: Send your tweets out fast but remember to pace yourself. We know we can hit worldwide trending now so sustained tweeting matters too. Trending can be a distraction but we need you to keep those wonderful tweets coming.

Ok, so do you agents have that down? Good. Here is the regular protocol to follow:

1) Don’t use # before the designated time: 1 HOUR before Fringe airs.

2) One # term per Tweet.

3) Lots of people tweeting matters more than the number of tweets.

4) Those with lots of followers help out a lot!

5) We want to pique the interest of non-Fringe fans.

6) We can discuss aspects of the show in our tweets -TRY to include the word FRINGE (with no #) in your tweet if possible.

7) Private accounts must have their locked status removed, as the tweets from these accounts do not count toward the trend tally.

8) Retweets are the easiest way to help out the trending effort. Just search for the hashtag, and retweet the ones that are interesting to you. If you know how to use a Twitter application suite like TweetDeck or HootSuite, this is made even easier.

Of equal importance is the second phase of the social media plan, using @Getglue to promote Fringe and the show’s advertisers.

If you have an iPhone, you might want to check out the social interactive TV rewards app, VIGGLE.

Also, if you really want to get creative, check out our #FringeIsALoveStory contest. 

 

 

 

Viggle for Fringe – Get Rewards and Make Your Live View Count
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There is a cool new Apple iTunes app that may be a great tool in our quest to overcome Nielsen invisibility.

 Meet VIGGLE

Doesn’t “Viggle” sound like a Walterism? *grin* 

Viggle is the next generation of interactive television check-in services. It is also a new twist on a loyalty program. The app takes advantage of the iPhone’s sound recognition capabilities in order to determine what television show is being watched by the user. As this can be registered during a live airing of a show, or from a DVR recording, this would be great to record views for Fringe. The program awards points for the viewing, and these can be exchanged for gift cards to places like Amazon.com. Or the points can be converted to a charity donation.

All in all, a pretty good deal just for watching Fringe.

Read MORE:

The more you watch, the more points you earn; Viggle mobile app grants credit for watching TV 

 

You can download Viggle for FREE at the iTUNES APP Store

Data rates for your carrier may apply. Thank goodness for Wi-Fi! 

Fringe Is A Love Story: Fun Valentine’s Week Contest for Art, Video and Writing.
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It is often difficult to answer the question often posed by those that have never seen Fringe – “What’s it about?” Fringe is so many wonderful things, that a few minutes to explain just doesn’t do it justice. This show dares us to think beyond what is known to be possible. After all, Walter said that just because talking lions and flying monkeys have not been documented, does not mean that they don’t exist. He also once told Peter to open his mind before someone else did it for him. We have opened our minds, and we can use our hearts and imaginations to create the world we want.

The show challenges us to be more than who we are. To cross the line – to see how far we can go.

However, “Crossing the Line,” like many things in Fringe, has a double meaning.  Fringe can be summed up very simply: How far will you go to save someone you love?

From the start, Fringe shows how this is the case. We were introduced to Olivia Dunham, an FBI agent in a secret relationship with her partner, John Scott.  When John’s life was put in the balance, Olivia went above and beyond in her efforts to save him, flying to Iraq to drag reluctant Peter Bishop back with her so that she could receive help from his father,  Dr. Walter Bishop. Little did they know that they had met as children, because of what Walter and Bell had done to Olivia as a Cortexiphan trial subject. Little did they –and we- know that love would grow between the two hurt souls.

However, the “zero event” that started it all was revealed in the iconic episode, Peter. Walter risked a world in order to save another version of his son.  In Over There, Olivia crossed into the parallel universe, a hostile unknown world, because she believed Peter’s life was in danger.  After almost losing him, she realized that she had feelings for him. And finally was able to tell him, “You Belong with Me.”  In Lysergic Acid Diethylamide, Peter risked the unknown, by trying to find Olivia, lost in her own mind.

Some of the best examples come from characters other than our main Fringe Teams.

In Midnight, Nicholas Boone used his own spinal fluid to keep his wife alive.

In White Tulip, Alistair Peck repeatedly tried to go back in time to the moment that his fiancé was killed, hoping to save her.

In August, an Observer –despite their known unemotional nature- gave his life to save fated-to-die Christine Hollis, because he grew to love her over the course of her life.

In The Same Old Story, Dr. Penrose allowed his surrogate son to kill in order to stay alive.

And perhaps the ultimate expression of love came in The Day We Died, when Peter made a different choice in the machine,  essentially giving up his life in exchange for the lives of those he loved.  Now, tossed into a new time-line, his mission is to get back to the people he loves.

Ken Tucker from Entertainment Weekly said it best:

At its big, red, throbbing heart, the show tells the story of a love so powerful, it crosses universes.

 This week, the Fringenuity Team wants to celebrate that heartfelt sentiment. And we’ve come up with a fun event that will ask Fringe fans to do what they do best – creatively express their LOVE for the Fringe LOVE story.

We’re having a contest! 

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Weekly Twitter/GetGlue Campaign Guide
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TWITTER EVENT PROTOCOL

The hashtags will be announced by the Tuesday preceding an original air date.

 

First: The event will now take place 1 hour before Fringe airs. It is now 8pm EST.

Second: We are asking that Fringe fans try and make their first tweet of the night a thank you to sponsor @NissanLeaf. An example:

Thanks @NissanLeaf for sponsoring Fringe! Maybe the LEAF will be there to help our Fringe team tonight. #xxxxxxxx

Third: Try to construct a list of thoughtful and informative tweets before the event. These can be copied and pasted for easy tweets. Use some witty Fringe sayings, link some of the official promo videos, list your fave Astrid memories —- be creative! Cool tweets are more likely to earn re-tweets, and this immensely helps trending. If you add “Please RT” at the end of a tweet, many people will do it!

Fourth: Tell everyone Fringie about the event. There is strength in numbers – remember that the more unique tweeters we have, the more likely we are to trend, and for a longer duration of time.

Fifth: Send your tweets out fast but remember to pace yourself. We know we can hit worldwide trending now so sustained tweeting matters too. Trending can be a distraction but we need you to keep those wonderful tweets coming.

Ok, so do you agents have that down? Good. Here is the regular protocol to follow:

1) Don’t use # before the designated time: 1 HOUR before Fringe airs.

2) One # term per Tweet.

3) Lots of people tweeting matters more than the number of tweets.

4) Those with lots of followers help out a lot!

5) We want to pique the interest of non-Fringe fans.

6) We can discuss aspects of the show in our tweets -TRY to include the word FRINGE (with no #) in your tweet if possible.

7) Private accounts must have their locked status removed, as the tweets from these accounts do not count toward the trend tally.

8) Retweets are the easiest way to help out the trending effort. Just search for the hashtag, and retweet the ones that are interesting to you. If you know how to use a Twitter application suite like TweetDeck or HootSuite, this is made even easier.

 

Of equal importance is the second phase of the social media plan, using @Getglue to promote Fringe and the show’s advertisers.

 

 

 

Twitter Icon Packs for Feb 10th – Breaking Out of the Usual
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The Icon Packs for the Feb 10th tweet event are here!

We have two great icon packs this week to help with our Fringe team’s #BreakingOut Twitter event!

Here are a few of examples from @zort70:

   

Lots more colors, download them here! BreakingOut – Zort style.zip

Some samples from @Cheribot:

   

Lots more colors, download them here! BreakingOut – Cheri Style.zip

Don’t forget to refrain from using the hash tag until the first wave starts at 8:00p ET. Icons can be worn anytime. No Fringe Event can stop united Fringies from Breaking Out this Friday. See you all on Twitter and GetGlue. :)

Sharing The Love of Fringe with Others
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We’ve been doing so much talking about sponsors and trending, that sometimes it feels like that we’re forgetting what brought us all to this point to begin with – the show.  We love to talk about why we feel it is something special. Some folks on an individual basis may try to include Fringe in online conversations about other shows. I have often cross-posted on Facebook and Twitter about Fringe while talking about other shows I like, such as The X-Files and Eureka. I’d post links to Fringe promo videos on sites like a Joshua Jackson page on Facebook, and sometimes it would start a conversation about Fringe. We’ve proven that Fringe fans can accomplish things when we put our collective might together. We regularly trend on Twitter and GetGlue. We’ve attracted the attention and admiration of sponsors. Now, let’s add another aspect to our Season Five renewal operations…

 OPERATION Share The Love

An example works like this:

I like another JJ. Abams show on FOX network – Alcatraz. Tonight, I check into the show on GetGlue. But, I work Fringe into the check-in, making sure that it is tweeted and posted to my Facebook page.

This also works by trying to catch the attention of the fans of other Abrams shows or films, like LOST, Alias, Person of Interest, and Star Trek.

Tonight, the popular show Castle aired a film-noir style episode titled, Blue Butterfly. I could not help but to compare this to Fringe’s Brown Betty!

When I watch an episode of X-Files on DVD and check-in, I mention that I love the show, but Fringe is very good.

So let’s get together as a group and make an impact with others that may potentially watch our show. But keep these things in mind:

  • Do not make a pest of yourself. Engaging in informative and respectful conversation will attract interest. Being a nuisance will be a negative turn-off, the exact opposite of what we want to achieve.
  • Try to pick shows and movies that you have seen and like. Engage their fans. Basically we want to say, “Hey, I love X show… but I also love Y show. You should also try Y show. Here is why….”
  • Don’t put-down anyone else’s show. That will achieve nothing and make Fringe fans appear ugly, and we do not want to make that impression.

 The same cross-promotion strategy can also be applied to movies.

 I checked into One Week, an independent film which stars Joshua Jackson:

“Every time I see this film, I am blown away by Joshua Jackson. He’s such a great actor, but especially as Peter Bishop on Fringe on FOX.”

You can link to the official FOX site about Fringe, or Ari Margolis’ brilliant “Fringe: Past + Present + Future” video series. Be creative.

Reply to conversations that may be started. The hope is to possibly catch people that may become curious.

@dalliel and I compiled a list of movies and television shows that our Fringe cast members have appeared in. Use this to check into shows that you have seen, or are watching. (coming soon)

  It seems Fringe fans are out to use GetGlue to the maximum effect! 

Remember…

Watching Live + Social Media + Thanking Sponsors + Sharing The Love = Season Five 

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Fringe Twitter Event 4.12 – We’re Breaking Out!
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Looks like things are going to hit the fan with this week’s episode “Welcome to Westfield”. Our Fringe team may be finding themselves in a very dire situation so they need help #BreakingOut !

After reviewing our “science and risk reports” and last Friday’s successful outcome, this week’s Twitter Event will follow the same instructions.

First: The event will now take place 1 hour before Fringe airs. It is now 8pm EST.

Second: We are asking that Fringe fans try and make their first tweet of the night a thank you to sponsor @NissanLeaf. An example:

Thanks @NissanLeaf for sponsoring Fringe! Maybe the LEAF will be there to help our Fringe team tonight. #BreakingOut

Third: Try to construct a list of thoughtful and informative tweets before the event. These can be copied and pasted for easy tweets. Use some witty Fringe sayings, link some of the official promo videos, list your fave Astrid memories —- be creative! Cool tweets are more likely to earn re-tweets, and this immensely helps trending. If you add “Please RT” at the end of a tweet, many people will do it!

Fourth: Tell everyone Fringie about the event. There is strength in numbers – remember that the more unique tweeters we have, the more likely we are to trend, and for a longer duration of time.

Fifth: Send your tweets out fast but remember to pace yourself. We know we can hit worldwide trending now so sustained tweeting matters too. Trending can be a distraction but we need you to keep those wonderful tweets coming.

Ok, so do you agents have that down? Good. Here is the regular protocol to follow:

Campaign Details and Important Information

Event Times

Friday February 10, 2012

Main Wave – 8PM EST (1AM GMT)

West Coast Wave – 8PM PST (11PM EST / 4AM GMT)

1) Don’t use #BreakingOut before the designated time: 1 HOUR before Fringe airs.

2) One # term per Tweet.

3) Lots of people tweeting matters more than the number of tweets.

4) Those with lots of followers help out a lot!

5) We want to pique the interest of non-Fringe fans.

6) We can discuss aspects of the show in our tweets -TRY to include the word FRINGE (with no #) in your tweet if possible.

7) Private accounts must have their locked status removed, as the tweets from these accounts do not count toward the trend tally.

8) Retweets are the easiest way to help out the trending effort. Just search for the hashtag #BreakingOut, and retweet the ones that are interesting to you. If you know how to use a Twitter application suite like TweetDeck or HootSuite, this is made even easier.

Of equal importance is the second phase of the social media plan, using @Getglue to promote Fringe and the show’s advertisers.

This week’s first promotional vid comes from @dalliel :)

 

A Very Kick-Astrid Friday – Trending #TakeTheLead
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When we said the Astrids were taking over twitter February 3rd, we were not kidding. In honor of our “Littlest Bishop” and her alternate getting center stage for episode “Making Angels”, we asked Fringies to use the hash tag #TakeTheLead. Once again, you responded to the challenge and rose to the occasion. #TakeTheLead trended Worldwide just under 7 minutes of event start followed by trending in the United States. #TakeTheLead stayed in the Worldwide trends for a continuous 25 minutes and appeared in top trending topics in the United States four times. To top off an already great evening, during the East Coast airing of Fringe, “Astrid” also hit the twitter trends in the United States.

#TakeTheLead trending Worldwide

 

#TakeTheLead trending in US

 

#TakeTheLead trending in Germany

 

#TakeTheLead trending in Vancouver

 

Astrid trending in the US

 

Why is this significant? Some of you may ask yourselves now that we have mastered to art of twitter trending would this become too regular and normal? Not at all. Please know that sponsors and companies pay large amounts of money to get a hash tag promoted. In fact, Twitter charged 400% of what it did in 2010 to have a hash tag promoted for one day and the amount is in the six-figure range. That Fringies can assemble and do this on demand is a huge achievement that cannot be discounted. This is garnering the right attention and positivity for the show and sponsors may soon be perking up as well (some have already – see Fringe Fans Receive Responses From Nissan Leaf). The hash tag even received some recognition by FOX’s official twitter account for Fringe (@FringeOnFox) – they used #TakeTheLead in tweets right before East and West coast airings.

@FringeOnFox uses #TakeTheLead in tweets

 

On GetGlue, Fringe returned to top place for check-ins in the TV category and the Nissan Leaf comfortably occupied the #3 spot in trending topics. Love for Astrid Farnsworth was also seen on GetGlue as she made the list of trending topics at #35.

You might ask “But why does this not translate directly into changes in ratings?” Here is the deal, we run these campaigns to try to accomplish five things:

1) attract the attention of the network and let them know many non-Nielsen watch live (and there are ways to track us e.g. GetGlue check-ins)

2) let sponsors and advertisers know that we see the commercials through real-time (or as close to real-time) check-ins/tweeting and well as “liking” their Facebook pages so they understand that there is an audience they can market to

3) persuade the elusive Nielsen viewer(s) to watch Fringe and watch it live

4) create social buzz for the show to get the uninitiated viewer interested or the casual viewer vested in watching live

5) unite Fringe fandom in appreciation for the show

Understand that our own expectations are to keep building momentum and show consistency in our successes. We are not trying to convince one or two individuals here. We are trying to influence hundreds if not thousands of people across a spectrum of topics from viewership habits, social TV buzz, to marketing strategies. We will continue to add to our campaigns and incorporate multiple social media platforms. Change will not come overnight but our eyes are on the endgame and that is to allow the show runners to tell the story they want to tell with Fringe, in the pace and fashion they have designed for the show.

Tweet statistics (provided by @Nikolai3d):

For this Fringe twitter event, we made over 4.8 million social impressions. With over 20,000 tweets, our reach increase to over 830,000 people. (Our last best effort was with #EnemyofmyEnemy, reaching over 630,000 people). Making positive impressions is always important and travels further with twitter.

You guys did great to pace your tweets; steady and interspersed with retweets rather than push your tweets out as fast as possible. In addition, you did not let trending be a distraction and continued to tweet consistently as asked. THANK YOU! We believe this helped to keep the hash tag trending.

For more articles about social media impressions and becoming expert tweeters see below links:

Be Better at Twitter: The Definitive, Data-Driven Guide

Why the Buzz about Social TV?

As always, we are very appreciative of those have reached out to offer their help. We really could not do any of this without you. Be proud of our achievements Fringies. :)

Promo Vids: @gillybee66, @walterbishopfan, @sujeto13, and @dalliel – playlist here

Icon packs: @Cheribot, @zort70

Gallery of messages and reactions from Jasika Nicole (@jasikanicole & http://sugarbooty.tumblr.com on our campaign and the fan love she receives:

Jasika changes her icon to one made by @Cheribot for the Fringe Twitter Event!

 

The next day, Jasika left this message for fans on her tumblr – click here

Fringe Fans Receive Responses From Nissan Leaf
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The call went out to use Facebook to contact Fringe Advertisers and the two main show sponsors -Nissan Leaf and Sprint. And the Fringe Army has overwhelmingly stepped forward to tell those that financially support the show that we are watching, and our eyes see their commercials. Maybe … just maybe… we’ll open our wallets, too.

Here are some great examples of the responses fans have received. We ARE being heard agents.

  It’s all a part of “The Equation” that will stop “The End of All Things” for #Fringe: 

Watch Live + Supporting the Sponsors + Social Media = Season 5  

Really encouraging Fan Comments on the Nissan Leaf Album

Check out the FRINGE love on Leaf’s Page!

One of their responses shows that fans are building a reciprocal relationship with this sponsor:

We want to thank all the fans of FOX’s Fringe for your enthusiastic support of the Nissan LEAF! We hope you enjoyed last night’s episode which featured a ‘drive-on’ cameo by yours truly. – Nissan Social.

So keep tweeting and “Liking” those that support our show!

#AstridWeek Fringe Fun!
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We asked fans to tell us about their favorite Astrid moments, why they love the character, and about any crazy fan-theories they may have about her. Here are some excellent responses!

Remember that Astrid and her Kick-Astrid counterpart are going to #TakeTheLead tonight on Twitter and GetGlue! 

 

 

Continue reading

Twitter Icon Packs for Feb 3rd – Astrid Week
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The Icon Packs for the Feb 3rd tweet event are here!

We have two great icon packs this week to use in to our astral projection desires for this Friday’s #TakeTheLead Twitter event!

Here are a few of examples from @cheribot:

  

Lots more colors, download them here! TakeTheLead-AUAstrid.zip

And this week, we have @zort70 who designed a cool Astrid icon and wants to share it with all of you Fringies. Some examples:

  

Lots more colors, download them here! TakeTheLead-Astrid.zip

Don’t forget to refrain from using the hash tag until the first wave starts at 8:00p ET. Icons can be worn anytime. It is Astridweek here at Fringenuity and we really want to help our littlest Bishop Take the Lead. :)

#ObserveItLive – Observing a Significant Moment
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The Fringe fandom have become regular pros at Fringe Friday Twitter events. For January 27th, the hash tag to trend was #ObserveItLive, a nod to the Observers as well as a reminder to all of us of the importance of watching Fringe live even if you don’t have a Nielsen box, because if you are part of this fandom, you can be heard.

Within minutes, #ObserveItLive trended worldwide. And in Brazil, it trended easily to the #2 spot.

#ObserveItLive trending Worldwide

 

#ObserveItLive trending in Brazil

 

Fringe trends in Canada

 

There is always great excitement when we are successful at trending a hash tag so we hope you’ll continue to keep your eyes on the target in weeks to come. That is, a consistent and sustained effort to let the studio and the network alike know that there are plenty of us that show up to watch Fringe Live.

Some of you have asked, “why not tweet something directly Fringe-related” for our hash tag campaigns. In the end, these campaigns have to be about more than just the Fringe fandom loving their show: the challenge is to select a tagline that will pique the curiosity of outsiders, while retaining meaning for us. Consider the hash tag  an anchor that unites us as Fringies, but the words in your tweets, those are your own and your feelings about Fringe.

Twitter campaigns aside, we Fringies have our own fun too. This week, while Fringe hovered at #2 in trending TV shows against a Chuck series finale (and by the way, that fandom deserves some recognition for their extraordinary efforts and ideas to support their show), the Nissan Leaf easily landed in the second spot in the trending topics category.

I wonder, however, how Peter Bishop would feel about it overtaking coffee! Maybe he wouldn’t be as upset if he knew his fandom was trying to get his pea coat back for him. In all good fun,  Josh Jackson encouraged the “Pea Coat Faction” of Fringe fandom to help bring the pea coat back in a Fringe Fans Ask segment. Those of us that received the mission in time did a pea coat check-in in GetGlue, helping it become a trending topic at #25.

Thinking about Pea Coat on GetGlue

Overall, our tweets contributed to more than 4 million social media impressions (tweet statistics from @Nikolai3d).

Here is another way to look at it:

Socialmention.com tracks and analyzes phrases and words in real-time to gives a measure of its impact through the social networks. Keep in mind that this is a snapshot in time and is not reflective of the total number of tweets that used #ObserveItLive.

Strength is the likelihood your brand is being discussed in the social media.

Sentiment is the ratio of mentions that are generally positive to those that are generally negative.

Passion is the measure of the likelihood that individuals talking about your brand will do so repeatedly. (For the purposes of twitter events, a lower score in this category actually signifies more tweets or mentions are written by different authors, which is a good thing and supports trending efforts)

Reach is the measure of the range of influence.

Thanks again Fringies for participating in these campaigns. We’d love to hear from you, so feel free to comment, post on the forum, or tweet us @Fringenuity.

Acknowledgments:

Promo Vids: @dalliel, @walterbishopfan & @sujeto13 – playlist here

Icon pack: @Cheribot

Astrid Farnsworth Taking Over Twitter For Fringe 4.11 Event
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This week is a special week for Fringe fans. Many excited sources have said that this next installment, “Making Angels,” is an Astrid-centric episode!

In honor of everyone’s favorite junior FBI agent Astro… Asteroid… Ostrich…

We’re going to have her #TakeTheLead!

(See Take The Lead at IMDB)

After reviewing our “science and risk reports,” this weeks’s Twitter Rapid Fire Event has some revised instructions, so listen up agents!

First: The event will now take place 1 hour before Fringe airs. It is now 8pm EST.

Second: We are asking that Fringe fans try and make their first tweet of the night a thank you to sponsor @NissanLeaf. An example:

Thanks @NissanLeaf for sponsoring Fringe! Maybe Astrid Farnsworth will drive one in tonight’s episode. #TakeTheLead

Third: Try to incorporate the phrases “Astrid Farnsworth,” “Kick Astrid,” and “Jasika Nicole” in your tweets. We’re going to try and earn this character/actress some well-deserved Twitter trending love.

Fourth: Try to construct a list of thoughtful and informative tweets before the event. These can be copied and pasted for easy tweets. Use some witty Fringe sayings, link some of the official promo videos, list your fave Astrid memories —- be creative! Cool tweets are more likely to earn re-tweets, and this immensely helps trending. If you add “Please RT” at the end of a tweet, many people will do it!

Fifth: Tell everyone Fringie about the event. There is strength in numbers – remember that the more unique tweeters we have, the more likely we are to trend, and for a longer duration of time.

 Ok, so do you agents have that down? Good. Here is the regular protocol to follow:

Campaign Details and Important Information

Event Times

Friday February 3, 2012

Main Wave – 8PM EST (1AM GMT)

 West Coast Wave – 8PM PST (11PM EST / 4AM GMT)

1) Don’t use #TakeTheLead before the designated time: 1 HOUR before Fringe airs.

2) One # term per Tweet.

3) Lots of people tweeting matters more than the number of tweets.

4) Those with lots of followers help out a lot!

5) We want to pique the interest of non-Fringe fans.

6) We can discuss aspects of the show in our tweets -TRY to include the word FRINGE (with no #) in your tweet if possible. This week ASTRID FARNSWORTH, KICK ASTRID, and JASIKA NICOLE are also requested phrases.

7) Private accounts must have their locked status removed, as the tweets from these accounts do not count toward the trend tally.

8) Retweets are the easiest way to help out the trending effort. Just search for the hashtag #TakeTheLead, and retweet the ones that are interesting to you. If you know how to use a Twitter application suite like TweetDeck or HootSuite, this is made even easier.

Of equal importance is the second phase of the social media plan, using @Getglue to promote Fringe and the show’s advertisers.

This week’s promotional vid from Gillybabies on youtube gives us a look at the star of this week’s Fringe.

 

Gaining a Little Perspective: Fringe Advertisers from 4.10
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Our friends at FringeTelevision  post a commercial compilation video after Fringe each week. See this week’s video:

For your convenience, here are some quick links to these advertiser’s Twitter, Facebook, and GetGlue accounts.

First, an easy Twitter List to follow.

 FACEBOOK Pages

“Like” the advertisers that buy commercial time during the show and let them know on their walls that you saw their commercials during Fringe.

 Click for more information

Nissan Leaf Mazda USA Visa
Geico McDonald’s Verizon
TurboTax Olive Garden Sprint
Mentos Hardee’s Jeep Grand Cherokee
Volkswagen Jetta Citibank Nokia Lumia
H&R Block Tmobile Wendy’s
Bioware Chrysler  Honda CRV

GetGlue Topics

“Check-In” and thank them for supporting #Fringe. Might want to include @FoxBroadcasting in the tweet, too.

Click here for more information 

Nissan Leaf Mazda USA Visa
Geico McDonald’s Verizon
TurboTax Olive Garden Sprint
Mentos Hardee’s Jeep
Volkswagen Citibank Nokia
H&R Block T-Mobile Wendy’s
Bioware Chrysler Honda


Fringe Fan Operations on Facebook
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We’ve been doing well with Twitter and GetGlue… now we’re asking a bit more out of you all. But it’s easy, and many already do it.

I’ve been a fairly active Facebook user for a while. It was my Fringe stomping ground long before Twitter. I have a Fringe page where I post information. Last week, I tried an experiment.

Here’s the deal. There’s a simple way to help Fringe that some us have been doing individually for quite some time.

You guys can help make an impact.

Companies go through a lot of trouble trying to get people to “Like” their pages.  So, let’s do the work for those that sponsor and advertise during Fringe.

#1 First and foremost, “Like” the main promotional sponsors:

Nissan Leaf   and    Sprint

#2 Write something nice on their walls and thank them for supporting Fringe.

#3 Like the advertisers that buy commercial time during the show and let them know on their walls that you saw their commercials during Fringe.

 It’s easy and is noticed! 

 

 

Prepare for GetGlue: A List of Fringe Advertisers from Last Week
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Thanks @GloGaruz for this information:

Hi guys! Yesterday TMB from GG gave me a full list of the Fringe Sponsors from last week’s episode Enemy of my Enemy. I’m copying here, hope it helps!

- – Volskwagen Passat – HRBlock Live – At&T – Red Lobster – Capitol One Venture Card – Mazda 3 – Burger King – Energizer Ultimate Lithium – Ford Focus – QuickBooks – Toyota – Jimmy Dean Delights – Ford Explorer – IPhone – Sprint – KFC – T-Mobile – Nokia Lumia 710 – Statefarm – Chili’s – TurboTax – Home Depot – Lexus IS 250 – McDonalds – Ford Escape – Nationwide Insurance – Reebok

Remember to check-in at GetGlue during Fringe commercials tonight to let advertisers know that we are thinking about them!

Some Fringe Love Sent to Peter Roth – Warner Brothers President
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It is pretty evident that the future of Fringe rests in the hands of Warner Brothers, the parent company that produces the show. As such, we at Fringenuity quickly assembled a collection of information about Fringe fans in social media, and examples of some of the fandom’s best art and projects. Chief among these are the “Where is Peter Bishop” video of fan photos compiled by ShirtlessFrank, The Blue Moon Awards Project, and data from the social media campaigns for #CrossTheLine and #EnemyOfMyEnemy.

We have information that these campaigns have been noticed by the right people. 

This collection was shipped Express mail today to Warner Brothers President, Peter Roth.  I sent a fairly comprehensive cover letter with the collection. Some excerpts:

I just want to let you know how privileged I feel to have been able to view such a wonderful, thought-provoking and emotionally resonant show such as Fringe these past four seasons. I hope so much for a fifth season. And I’d like to show you some additional reasons why it should go on, if not on FOX, than maybe another venue.

The show has been a personal inspiration to me and other fans. I know several fans that were inspired to travel the world because Fringe dared them to dream. It’s made me want to be a better person – to achieve what I am capable of doing – no excuses. Not very many shows have such a loyal and immersed following. Fringe is keeper television. It is meant to be enjoyed over and over again. I love making connections to past episodes and all of the little Easter eggs and details that make this show so unique. Fringe fans are a different kind of audience – we are invested in worlds – no, scratch that. We are invested in universes.

This data shows a very strong international fan base. As an American, I am upset that the future of this global gem rests squarely on the US Nielsen ratings. Television in the day and age of instant communication is now globally instantaneous. Fans from around the world desperately want to keep this show in production.

We dare to dream that this show will live on in some form. But if its not in the cards, we thank you so much for the past fours seasons with Olivia and “The Bishop Boys.”

@birdandbear stated:

I just wanted you to know how much this show means to me, and how grateful I am to have had it at all. I believe in stories, in the impact they can have on a culture as well as an individual, and I believe that they can represent the very best aspects of humanity. For whatever reason, we as a species need stories; we’ve been telling them since we learned to talk, and when we tell them, when we listen to them, we learn about ourselves. Fringe is quite simply one of the best stories I’ve ever known. It has a heart and a truth to it that are unparalleled by anything else on TV at this time. There are stories that we hear once and enjoy, and then there are stories that speak to us about who we are, that stay with us and influence the people we end up becoming. Fringe is one of those, and honestly I never expected to find another. The last time I found a mythology so deeply affecting to me was when I discovered Buffy. But Fringe came along and I found myself surprised at being able to fall completely in love all over again. I can’t explain why those two stories speak to me so; we’re all different, and things make different impressions on each of us. But I can tell you that I’m not alone. There are so many others willing to go the extra mile for Fringe, to do anything they can to keep it alive, because we’ve all found something unique and valuable in this one tale – and new people are discovering it daily.

From @Fringeship

There is an entire universe (and maybe parallel ones) of individuals that love the show equally intensely and yet the show holds personal meaning for each one of us. One might think it odd to become so attached to a show but if not for Fringe, I would not have found friends across the country and across the globe even. Concurrent with the strong support Fringe has received from you and Warner Bros. with each incredible season that it been on the air, is the ever growing community of Fringe viewers that truly understand what a rare and unique gem this show is; one that will be cherished for years to come through sharing with new viewers the wonderful experience of watching the story unfold.

We are all here to support the narrative is part of Fringe’s DNA, that there are causes greater than ourselves that are worth fighting for and for which each one of us can make that one difference. Just as Fringe has left an indelible mark on us as fans, I hope we have reciprocated in kind through our joy and support of this show. I thank you for continuing to deliver excellence in TV and believing in Fringe, a show that is unlimited in its creativity and remains true to its compelling storytelling.

We will be creating a forum shortly for fans to express their love for Fringe, and why it deserves a fifth season. It will be public and will be brought to the attention of Warner Brothers.

[Review] 4×09: “Enemy of my Enemy” – Making Connections
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By Lynn Finch and Donna Hazel

If you haven’t seen Fringe episode 4.09, Enemy of My Enemy – run, don’t walk, to your nearest tv/dvr/pc/iDevice and watch it! Now! I can say with confidence that this is the best episode of Season 4 so far, and one of the best episodes in the series. Enemy of My Enemy has everything that makes a great episode of Fringe – action, mythology, gore, character development, humor, sadness, relationships – and hope.

One of the big questions for this season is how individuals impact those around them. What kind of world would it be if you weren’t in it? As a corollary, are the people you impacted the same people, YOUR people, just a little different because you weren’t in their lives? Or are they different people altogether? As we’ve starting trying to answer those important questions, we can break this one down into components – what do people want? To be seen, to be recognized for who we are, and to form connections with those around us – specifically those people who are important in our lives.

In 4.07, Wallflower, we see what people need in order to feel they exist – ‘To be looked upon by the right person… to connect… and to see in their eyes kindness. Happiness. And… recognition.” In 4.08, Back to Where You’ve Never Been, Peter has crossed to the Other Side and sought out the Elizabeth of that world, in an attempt to contact Walternate. Elizabeth is the first person that acknowledges Peter as something other than a stranger or anomaly – “but as soon as I looked into your eyes, I knew…” She knew that Peter was her son.

In 4.09, Enemy of My Enemy, we start to see connections forming. Some are expected, and hoped for. Others are less predictable; it’s still not clear what these new relationships mean:

  • We see Fauxlivia and AltLincoln as partners; he’s her shoulder to cry on. But she seems to connect with AmberLincoln as well; she believes him before anyone else and keeps pushing his ideas.
  • David Robert Jones relates to his shapeshifters, as a parent to a child. As he says “I suppose this is what it feels like to have a child,“ it’s reminiscent of the Observer’s comment in The Firefly: “It must be hard to be a father.”
  • Astrid and Olivia’s connection seems less formal and official, signifying a closer relationship. They smile conspiratorially over Walter’s molecular gastronomy. Astrid feels free to ask Olivia what’s troubling her – indicating a relationship that goes deeper than two agents/co-workers. There’s a connection on a personal level here.

One of the first new connections between familiar faces occurs while Peter and Lincoln are in AltFringe headquarters, arguing about leaving for This Side or staying to interrogate the new prisoner. Lincoln challenges Peter for selfishly getting what he wants and walking away, throwing his fear in his face. We know Peter as a cool con man, but he has connected with Lincoln enough to be honest with him. There’s a long evaluating look between the two of them; Lincoln says “You’re scared,”, and for a brief moment we see through Peter’s ‘always in control’ demeanor. “Yes, I’m scared. I’m scared that every day I’m here the people I love get farther and farther away from me.” Peter continues his rant, but is visibly shaken as the prisoner is escorted into the area and he makes an unexpected connection with someone he never thought to see again – David Robert Jones, somewhat worse for wear but definitely in one piece.

Peter quickly regains his cool competency, as he finagles a way into the interrogation room with DRJ. Jones is visibly disconcerted as Peter describes their connection, albeit a one-way connection, by commenting on a past that Jones expected no one to know: his use of a teleportation device to escape a German prison, being swathed in bandages as a side effect of the teleportation, crossing over from the other side. Never one to relinquish control easily, Jones recovers and issues an interesting response to Peter: “You’ve run out of time.” I think this will be worth remembering.

As the Fringe Division prepares to release Jones, we see the Lincoln Lees developing a grudging respect for each other. When Amber Lincoln asks to participate in Jones’ surveillance and Colonel Broyles defers to AltLincoln, there’s hardly a moment’s hesitation before he accepts him as a part of his Fringe team. As Amber Lincoln’s confidence grows, the differences between the two Lees seem to be less and less obvious. Their mannerisms and carriage are very similar – and since Fringe never does anything by chance, I have to believe that this was an intentional connection between the two.

As Fauxlivia and Amber Lincoln sit on a bench watching Jones, Lincoln comments on the closeness (the connection) between Fauxlivia and her partner. He seems both interested and amused by her response, her denial of anything but a platonic friendship, her “shoulder to cry on” pal. It’s as if Lincoln is pondering the relationships of the alternates in hopes that it would give him insight into the connections in his own partnership. It’s one of the big shipper questions of the season – do every Lincoln Lee and Olivia Dunham have a connection? What’s different? What’s the same?

In one of the more interesting relationships in this ‘new’ world, we see Walternate and his clearly not -estranged wife Elizabeth having dinner. The scene is a far cry from 3.15, Subject 13, where we see their marriage falling apart because of Peter’s kidnapping; Walternate blamed Elizabeth and drank more and more as a coping mechanism. He’s still having a second scotch at dinner because of his frustration at losing Jones, but it’s obvious that their relationship is strong enough to withstand some gentle chiding from Elizabeth. This Walternate is still very much connected to his wife, and to his humanity; we can assume this is due to a sense of closure because of the knowledge of their Peter’s death, instead of the frustration of his unresolved disappearance in the previous timeline.

As Elizabeth listens to Walternate admit failure (“I couldn’t save our son then, and I can’t help him now”), she develops a plan. She has been the strongest connection to Peter, the most immediate and accepting. Elizabeth’s actions are a clear illustration of one of the touchstones of Fringe – that love sustains over universes, and timelines, and alternates. Elizabeth will always have a mother’s connection and love for every Peter, and as we saw by then end of the previous episode, a son’s love for his mother endures as well, whether wants to acknowledge it intellectually or not.

Next we come to one of my favorite ‘connections’ of the episode, and certainly the most unexpected – Peter and AltAstrid. As Peter walks up to AltAstrid at her workstation, he asks if she “would mind” if he looked over her information; from what we’ve seen, this is a courtesy not usually extended to the ‘lookers’ from Over There. In a dramatic change from the conversation she just concluded with Colonel Broyles, Alt Astrid looks directly at Peter as she responds, rather than looking away or ‘through’ him as she usually does. Perhaps his more considerate attitude towards her emboldens her; she bursts out a question (“Are you really from another timeline?”) while staring him straight in the eye. Peter’s response elicits the first overtly emotional response we’ve seen from AltAstrid (cool).

There are a couple of interesting things about this scene to me. The first is the similarity between AmberAstrid and AltAstrid to Olivia and Peter, respectively. We’ve seen both Astrids behave in a more friendly and personal manner than we’ve been accustomed to, to the two characters whose lives seem to mirror each other, Olivia and Peter. Is there something special about these two that bring out such a warm connection with their Astrid? Admittedly, Amber Astrid is certainly more personably than AltAstrid – but based on our past views of AltAstrid, her question and response is quite out of character, and seemingly drawn out by Peter.

The second interesting thing about this scene is Peter’s response to AltAstrid’s query. Up til now, Peter has been certain that he’s in the wrong timeline, and all he has to do is figure out a way to get “Back” to his people, his home, the place where he belongs, reminiscent of his desires to ‘go home’ in 2.22, Over There Part 1, 3.15, Subject 13, and 3.21, The Last Sam Weiss. However, when he responds to AltAstrid’s question, he is less certain. “Yeah, I think so,” he replies, with a wistful smile.

Later, as Peter, AltAstrid, and the rest of the Fringe team review maps of the quarry, AltAstrid assumes responsibility for not recognizing the area. Peter touches her arm in a gesture of consolation. While AltAstrid seems a bit surprised and gives Peter a look, she doesn’t freak out as one would expect. Is this another example of “Peter’s magic touch”? Or is it just because he’s so damned cute…

Perhaps the most powerful connection, and the one most dreamed about by hardcore fans, results from a face to face meeting between Elizabeth from Over There and Amber Walter. When Elizabeth utters his name, Walter’s emotions fly across his face – fear, surprise, recognition, joy, wistfulness, acknowledgement. As they talk of the events of 26 years ago, Walter brings Elizabeth a cup of tea – with honey, as HIS Elizabeth liked it. He castigates himself for his hubris of trying to save a boy that wasn’t his to save, but Elizabeth recognizes the love that drove him to attempt to save her Peter. He talks of asking for a sign (a white tulip that never came?), but knowing that he will never be forgiven for her Peter’s death and for ‘breaking the universes’. Elizabeth takes his hand, in a gesture similar to her response to Walternate in their earlier conversation, and promises him that she has forgiven him -“and if I can, God can.’ She begs Walter to help this Peter, who has so much of their Peters in him, to help him get back to the people who love him. Walter confesses his fear, and in a gesture that every Elizabeth must’ve used with every Walter (and every Peter), she grasps his hand and cups his face in reassurance. She reminds Walter that Peter is scared, too, which seems to humanize Peter in his eyes. For the myriad things that should keep these two apart, they are all overcome and a connection is made because the love of a child overcomes it all.

Back at the quarry on this side, Jones is escaping to the Other Side using the teleportation windows (seen previously in 1.20, There’s More Than One of Everything). Peter, of course, recognizes the setup from his previous experience at Reiden Lake, but Olivia is unfamiliar with its effects and, as usual, takes off after her suspect like a bat out of hell. Peter shouts over the walkie-talkie, telling her to stop. His voice takes on an edge of panic as she nears the teleportation zone, and he begs her to trust him. You can almost feel Peter’s relief as Olivia responds, and his voice drops to a more intimate tone as he asks if she’s ok. As you see Olivia sitting in the SUV with most of the engine block sheared off, she’s visibly shaken. What’s important here is that headstrong Olivia heeded Peter’s warning. At that instant, they connected. Olivia is shaken as much from that realization as she is from the evidence of what occurred before her.

In a scene most Fringe fans have been waiting for, the Fringe Divisions meet across a conference room table. Broyles, Dunhams, Lees, and a Bishop at each end. Walternate leads the discussion, and Peter sits at the other end of the table. There’s an uneasy partnership between the two groups, but they appear willing to unite against their common enemy of Jones and his shapeshifters, despite the fact they know very little about him. However, the Peter Bishop who said “It’s not my fight’ only a few hours before, has formed a connection with these people, this timeline. When Amber Lincoln says that “Jones is holding all the cards’, Peter speaks up. “Not all of them. You have me.” The look that passes between Walternate and Peter reflects pride, recognition, acceptance, commitment… and love between a father and a son – something I never thought we’d see between these two characters.

As they leave the briefing room, AmberOlivia badgers Peter for information about Jones – she’s ready to plunge ahead and wants all the details NOW. Peter begs off til the next morning, a little amused at her eagerness to jump right in. They face each other in the hallway. She’s NOT his Olivia, she’s a little less burdened… but her drive and her energy is the same. She starts to thank Peter for his quick action at the quarry that saved her life… and there’s that connection, that feeling I have to label as déjà vu (the feeling that you’re right where you belong). Familiar themes play behind them as they agree to meet ‘first thing’ the next morning.

That night, we see Peter grumpily answering the door at the Bishop house. His schematics of the machine are scattered about the room, and a laptop displays its form. When he opens the door, Peter is visibly surprised to see Walter standing uneasily outside. He asks to come in and for something to drink, as he apparently has walked from the lab, overcoming his agoraphobia on his own.As they stand in the living room, surrounded by the detritus of Peter’s work, Walter talks about Peter’s mother… that she was a wonderful woman – “Every version of her”. Peter realizes that Elizabeth has visited Walter and is probably the catalyst for his visit tonight. Walter talks about being away from the people he loves, and acknowledges that Peter is probably missing the people he loves as well. Despite his inability to look directly at Peter, Walter promises to help him get back to the people he loves. As Walter finds the courage to look at him, he talks about thinking of the loss of his son for 25 years, but concludes that there must still be things for him to learn about loss, and that must be why Peter is here.

Peter brings his hand to his face; his eyes are full of emotion. He tells Walter that he’s spent the last several days with his alternate, and Peter found that he “wasn’t the man I thought he was.” Then he smiles gently at Walter and tells him “but I’m not at all surprised to learn that you are.” Peter is connecting with HIS Walter, at an emotional level that they are finally both admitting exists. Walter asks hesitantly “Is that a good thing?” Peter replies even more tenderly and tells him “That is a very good thing”. They share a look that carries us back to Season 2… and gives me faith that Peter is well on his way back to the people that love him. Walter relaxes and looks around. “You know I used to live here” he says to a bemused Peter, whose hand still covers his mouth as if to hide emotions that might spill over.

The final connection of the episode is also somewhat unexpected, but much more sinister than those that have preceded it. Jones is keying at a computer terminal, inquiring about “Phase 2”. The response is being entered by black gloved fingers… a version of Nina Sharp, presumably the Amber Nina , as her ominous response is “we’re working on her. She’ll be ready soon.” This can’t be good.

We have lots of connections and lots of new information to ponder. I expect the answers, along with more questions, to come fast and furious for the rest of the season. Enemy of My Enemy is a ‘game –changer’, as we see new alliances being formed and new perspectives on past events. It’s also an amazing episode that showcases exciting performances by John Noble, Joshua Jackson, and guest star Orla Brady. As always, John Noble portrayed Walter and Walternate with finesse, deftly giving us similarities and differences between the two and creating two distinct and well rounded characters. Josh’s performance was intense and powerful, the emotions passionate, but nuanced. Orla Brady is always a delight, in any universe, and it was wonderful to see her in a pivotal role.

No great Fringe episode is complete without its great lines – here are my favorites:

Peter: How much trouble are you in?

Olivia: On a scale of one to ten? A lot.

DRJ: Take Me to Your Leader.

Lincoln: I lost a partner.

Peter : I lost a UNIVERSE!

Walter: I used to live here…

 

 

Twitter Icon Pack for Jan27th
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The Icon Pack for Jan 27th tweet event are here!

We are indebted to @cheribot for creating these awesome icons for this Friday’s #ObserveItLive event! Wear them with pride while we trend on Twitter!

Here are a few of examples:

Lots more colors, download them here! ObserveItLive.zip

Don’t forget to refrain from using the hash tag until the first wave starts at 7:00 ET. Icons can be worn anytime. Quantum Entangled Fringies make trending a distinct possibility. :)

Fringenuity Initiative: Operation “Jerry”
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Or: “Show WB the Money!”

                                       

Most of you have probably heard by now that negotiations are currently underway between Warner Brothers and Fox over Fringe’s future on the network. This is a critical time for the show, since Fringe’s fate will most likely hinge on whether or not the two companies can come to an agreement that’s economically feasible for both of them. While we know that both Fox and Warner Brothers love the show and want it to continue, both companies are in the business of making money, and it’s unreasonable to expect them to keep producing a show that costs more than (or even equal to) what it makes.

Our campaigns have always focused on attempting to show Fox categorical evidence that Fringe’s audience is larger than what is indicated by the antiquated Nielsen system, and we believe those campaigns are working. We have it on good authority that our efforts are being noticed, and that targeting and tweeting the sponsors is an “incredibly savvy” move, and we should keep it up. We also know that between January 13th and January 20th, Fringe’s total viewers increased by over 1/4 million people. While we probably can’t claim credit for all of the increase, we’d really like to think that our #crosstheline campaign had some impact on it. ;) Antiquated or not, Nielsen ratings are still the backbone of the TV business, and we’re going to continue these weekly campaigns in hopes of driving them up, but in light of the current negotiations, we’d like to take things one step further.

For the next few weeks, we’d like to focus our attentions on Warner Brothers. As much as possible during these critical negotiations, we need to show them that our support for the show is unwavering, and that reaching a renewal deal with Fox will benefit them in the long run. From now until February 5th, we’re asking fans to show their support directly to WB; the approach we’d like to take is three pronged:

Objective 1: “Show them the money.” This is asking more of you than we ever have, but it’s a far more tangible way to make our point. Wbshop.com has a small selection of official Fringe merchandise – some nifty mouse pads, coffee mugs and t-shirts. Currently, they also have some amazing deals on previous seasons of Fringe, with DVDs sets ranging between $14-$16 and BluRay sets ranging from $19-$21. Unfortunately the DVDs and BluRays only ship to the United States, but everything else ships worldwide. If you’re able, purchase something from the WB site. For international fans interested in purchasing DVD/BluRay sets, Amazon has them all on sale for almost equally good deals, and there are lots of other places to shop around. Once you’ve made a purchase, you might wish to tweet @WarnerBrosEnt and let them know what you’ve bought, and that you hope to buy season five someday. Please don’t feel bad if you are unable to take this approach at this time! Times are tough for everyone, and the last thing we’d ask of anybody is to spend money they can’t spare for the sake of a TV show. Even a small spike in sales at this time is likely to be noticed, especially if we let them know it’s because we’re hoping the negotiations go well.

Objective 2: Pre-order Season 4 if you haven’t already. This one is easier on the pocketbook, especially just after the holidays. Most vendors won’t charge a pre-order until it’s shipped (probably sometime in September), so this is a great way to show support without it costing anything up front. Again, you may wish to tweet WB once you’ve pre-ordered.

Objective 3: Tweet Warner Brothers and tell them how you feel. Let them know how much you love the show and hope to see a season five. Please keep comments positive, do not attack Warner Brothers  or their representatives in any way. Begging, haranguing, and raging do much more harm than good, and Fringenuity does not support these tactics. Instead, thank them for keeping Fringe around as long as they have, and politely let them know that we all hope an agreement can be reached.

This is a campaign of hope. They all are I guess, but we’ll have no way to track this one. All we can do is make the suggestion, spend some cash, and see what happens. Signs from the internet are pointing towards tentative hope for Fringe anyway – we’re just trying to give it a timely little boost.

 

 

A Fine Friday to be a Friend – Trending #EnemyOfMyEnemy
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After last week’s tremendous success trending #CrossTheLine, we here are Fringenuity are not afraid to admit that we were still nervous and biting our nails at the outcome of this second venture into the world of trending on Twitter and on GetGlue. The January 13th campaign had the advantage of being linked to the winter premiere for Fringe and we had gotten support from some heavy hitters.

This second campaign relied a lot more on us, the fans, to keep pushing that momentum forward. And push it forward we did. Again, having wonderful volunteers to promote the event via vidding and icon creation help get the word out but all of you had a helping hand whether you are on Twitter, Facebook, GetGlue, or Google+ because you showed up.

Within 10 minutes into the #EnemyOfMyEnemy twitter event, the hash tag hit Worldwide trending. We also made it in top trends in a few countries and cities as well. Here are some screencaps of that moment:

#enemyofmyenemy trending Worldwide

 

#enemyofmyenemy trending in United States

 

#enemyofmyenemy trending in Brazil

 

#enemyofmyenemy trending in Spain

 

 

 

 

 

 

 

#enemyofmyenemy trending in Vancouver

 

 

 

 

 

 

 

Notable again is #EnemyOfMyEnemy landing on the Twitter Discover tab. This space is significant as it has the potential to draw attention of those not yet initiated to Fringe into finding more about our fabulous show.

Data indicates that check-ins to GetGlue does have an impact, not only to secure Fringe top spot for the hour it airs (on both coasts) but its link to Twitter helps extend our reach. While the Nissan Leaf did not make an appearance in the episode, we do have sponsors that are starting to take notice. It is important that we continue to support the advertisers and sponsors of Fringe via GetGlue, Twitter and other social media venues. We hope the traction that we get in these areas, may yield positive results for the show in the long run so keep up with your enthusiasm!

Each and every one of you help to make these campaigns its own rewarding experience. We hope to keep growing interest in our campaigns so feel free to reach out to others and explain to them how the Twitter and GetGlue campaigns work. Get friends to help tweeting or RT’ing in the campaigns to come. If you have ideas, submit them to the Neural Network Forum or send @Fringenuity a note. We promise to consider whatever can work in this large and passionate fanbase. And always, HAVE FUN.

Promo Vids: @dalliel, @fringeship, @sujeto13, @blazingphoenix1, @bubblevillefan -playlist here

Icon pack: @Cheribot

Tweet statistics: @Nikolai3d

Thank you all again for joining and participating.

Key statistics:

Approximately 2,250 participants tweeted over 21,000 tweets with #EnemyOfMyEnemy hash tag reaching over 630,000 people. What is most promising is that within the span of a few hours, we’ve managed to create 4.7 million social media impressions.

Other Highlights:

#EnemyOfMyEnemy got tweeted by Red Vines! -

 

Rebecca Mader:

 

 

Ari Margolis:

 

Michelle Krusiec:

 

Jeff Pinkner:

 

 

It’s A Matter of Perspective: Fringe Twitter Campaign for 4.10
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Congratulations everyone! We once again met success on many fronts for the #EnemyofMyEnemy Event. (Results coming today.) What a great job from all of us, in support of what I think was the best episode this season, if not one of the top in the the entire series.

We’re not going to stop for the rest of the season. In fact, this week’s episode, named Forced Perspective, has a very important Twitter message:

#ObserveItLive

Let’s follow the same protocol to trend as before, because it’s a double whammy that is working, and is being noticed by the right people.

Together, we can convince people to see things our way – that Fringe is a unique show – worthy of continuation.

Also, you may have noticed some changes on the site. That is because we are now Fringenuity. Fringe fans – quantum entangled – for action at a distance. See the goals and mission statement of the organization here. And get involved!

 Campaign Details and Important Information

Event Times

Friday January 27, 2012

Main Wave 7PM EST (12AM GMT)
West Coast Wave ” 7PM PST (10PM EST / 3AM GMT)

1) Don’t use #ObserveItLive before the designated time: 2 hours before Fringe airs.

2) One # term per Tweet.

3) Lots of people tweeting matters more than the number of tweets.

4) Those with lots of followers help out a lot!

5) We want to pique the interest of non-Fringe fans.

6) We can discuss aspects of the show in our tweets -TRY to include the word FRINGE (with no #) in your tweet if possible.

7) Private accounts must have their locked status removed, as the tweets from these accounts do not count toward the trend tally.

8) Retweets are the easiest way to help out the trending effort. Just search for the hashtag  #ObserveItLive, and retweet the ones that are interesting to you. If you know how to use a Twitter application suite like TweetDeck or HootSuite, this is made even easier.

Of equal importance is the second phase of the social media plan, using @Getglue to promote Fringe and the show’s advertisers.

Another great promo vid from our wonderful friend @dalliel!

Blue Moon Awards: Actor Photos!!
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Yesterday morning Joel Wyman tweeted these photos of some of our cast members, smiling widely and holding some Blue Moon Awards. It’s absolutely wonderful to know that they all got them, and that we were able to make them smile so. The relationship between the creators of Fringe and its fandom is unlike anything I’ve ever seen, unique and reciprocal, and the graciousness of this gesture is simply lovely. Look at those smiles! You guys did that – congratulations!

I don’t know about you, but knowing that that Crew award lives there on set, a constant reminder of our appreciation, warms me all the way down to my toes. I hope that it continues to bring smiles to the faces of everyone who sees it, always. ♥

Joel’s tweet: “Hi! Here are photos with the great awards Fringies gave us! Thanks to @jonxproductions for organizing the photo shoot! http://pic.twitter.com/FtPKnFV8

 

Past reactions, in case you missed them:

Ari Margolis:

Photographic proof that #Fringe fans are the best ever… http://instagr.am/p/Pf–u/”

“To all the #Fringe fans who contributed 2 the BlueMoon Awards & Autism Speaks…U guys are amazing! THX for showing the best side of fandom!” 

Ari’s packet

 

Joel Wyman:

“OMG! Thank you all SO MUCH for the incredible award! BEST FANS EVER”

“Wow, we’ve seen the most amazing things from our fans, but you guys always top it. We are so touched by the award. I’ll post a pic soon!”

 

Jeff Pinkner:

“The “awards” you sent Joel and I were, with all sincerity, the kindest thing ever! And Autism Speaks is forever grateful!!!!”

 

Jasika Nicole’s Tumblr post:

ain’t no fandom like a fringe show fandom…

cause the fringe show fandom DON’T STOP!

So these incredible fans got together to send the cast and crew mock awards (called Blue Moon awards, since they think it will be a blue moon before the show ever gets nominated) to show their support and love for the work we at Fringe have done for the past 3+ years. But then, with the money they had left over, they decided to make a donation to Autism Speaks, on behalf of Alt!Astrid and, by association, my sister Sedric, who has been the largest source of inspiration behind my portrayal of the character.I am so thankful for the love and the appreciation, and so honored to be a part of what has created the Fringe fandom in the first place. I am not a lead character in this show. I do not get very much screen time, and I have no idea if and when that will ever change. But clearly, you guys still see me, and through me you also see a community of people that can seriously benefit from your support and attention and exposure.This all feels incredibly personal. Thank you so SO much, from my family at home, and my family at work!Jasika Nicole”

Posted a few days later

Jasika’s Tumblr page: Follow her!! She’s not only our beloved Astrid, she’s also an amazingly talented knitter and cartoonist!

 

And here’s a pic of the award that stays on set, tweeted by a crew member:

Photo by @asecretsmile

Other links:

Accompanying letters sent to cast and crew

Photo gallery of all the awards

Fringe fans are just the coolest.

 

 

 

Twitter Icon Pack for Jan20th
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The Icon Pack for Jan 20th tweet event are here!

Once again @cheribot has created a bunch of nifty icon for this Friday’s #EnemyofmyEnemy event! Wear them with pride while we trend on Twitter!

Here are a few of examples:

Lots more colors, download them here! EnemyofmyEnemy.zip

If you prefer a twibbon version, you can find one here: EnemyofmyEnemy Twibbon (thanks @Nikolai3d)

Don’t forget to refrain from using the hash tag until the first wave starts at 7:00 ET. Icons can be worn anytime. May the trending force be with you :)

Introducing: Fringenuity
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So we’ve been doing this for awhile now: organizing ad hoc campaigns in an attempt to bring some of the fandom together and promote our favorite show. We started small – a few Skype meetings, GetGlue check ins, and lots of word of mouth on Twitter. We posted a few articles about overcoming our tragically unmonitored status,  and supporting our sponsors. We learned a lot from other campaigners as well as our own experience, and the response we’ve gotten has been overwhelming. We’re touched, and pleased, and a little taken aback at the enthusiasm with which our little campaigns have been met. Your dedication to spreading the word resulted in last week’s phenomenally successful #crosstheline campaign, and a staggering amount of traffic for this itty bitty blog. As unbelievable as it seems, the message is pretty clear: you guys are on board for all the crazy stuff we’ve been asking you to do.

Well okay then. If y’all are in, then so are we.

We’re here to stay as long as you’re with us. And honestly, probably even if you’re not – fighting for Fringe has sorta become what we do, and there’s no way we’re gonna stop until it’s over. We have a new campaign already online for this Friday (Jan. 20), and several more in the works. And we’ve been doing some talking and have decided that if we’re going to continue to do this, it’s time to get serious, get organized, and really start utilizing all that talent and dedication you guys have been throwing at us. So we’ve come up with a name for our plucky little band, and even

(drumroll…)

a mission statement! Just like a real live organization. But here’s the catch: there is no “us” and “you”. We’re not here to cook up plans on our own, hand down orders, and hope you guys follow them and everything goes well. We are all “us.” You are all “we.” To quote The Beatles, “I am he as you are he as you are me and we are all together.” Which is a convoluted way of saying that we couldn’t have come this far without you, and we hope you’ll be with us to the end. We need you, and Fringe needs us all.

So what we’ve come up with is a name for the brilliant, wacky, affectionate promotional enthusiasm you’ve shown us, and a set of objectives that we feel covers the spirit of what we’ve all tried to accomplish together. We’re all here for Fringe, and we need everyone’s help if we’re to have a chance at a fifth (and sixth, and seventh xD) season. We don’t just need your help spreading the word and trending topics, although we definitely need that; we need your ideas, your art, your videos, your writing, your anything you can throw at us. We’ll put it all together and try to come up with campaigns that have a really good chance at making a difference. So without further ado, allow me to show you what you’ve shown us, over and over again:

Fringenuity

We define it as: “An organization of fans dedicated to celebrating and supporting Fringe in a positive and effective manner through the collaborative efforts of a global Fringe team. We believe that Fringe exemplifies extraordinary storytelling, and that it deserves nothing less than the conclusion its creators have in mind. ”

The objectives we’d like to pursue are as follows:

1. To promote Fringe through a variety of campaigns targeted at both the existing
audience and the legions of uninitiated science fiction fans.

2. To gain new viewers for Fringe while bolstering and coalescing the fan community.

3. To foster innovative promotion on all fronts, welcoming and supporting workable
ideas from anyone.

4. To engage other fandoms in friendly dialogue, forming ties between genre fans of
all stripes.

5. Above all, we intend to enjoy Fringe for as long as we have it, and continue to
enjoy the personal relationships we’ve found within this extraordinary fanbase.

We believe that genre television is always an endangered species, and would
benefit in general from the mutual support of its individual fandoms.

So there it is, what do you think? We have our work cut out for us. (I have my work cut out for me!) ;) Look for a lot of changes to this site in the next few days, probably mainly over in the forums.* We’ll be beefing up the Neural Network (forum for posting ideas), adding dedicated threads and guidelines for posting art, vids, essays, etc., always with the goal of transparency and inclusivity in mind. We may not run with every idea that’s presented – please bear with us, we’re playing it by ear, and want to focus on ideas that have the best chance for success – but we’ll try to back anyone who wants to take the lead in a project of their own. Look for some sort of sign up sheet for those who want to contribute their talents, be they artistic, literary, or networky. Look for some kind of survey on where you’re most socially active, and where you’d like to see more Fringe promotion happening. We’ll be needing lots of volunteers for lots of things, but above all, we’ll need your continued support and “Fringenuity.”

This is not about recognition. Lord knows it’s not about making money, it’s not a professional website. It’s always and only about Fringe, and the story the producers want to tell that we want to see so very badly. We’re here until the bitter victorious end, we hope you’re with us.

So much love to all of you,

The Fringenuity Team

*Forums are still under construction! They’re functional, but some things are hard to read – working on it. ;)

 

Enemy Mine: Fringe Twitter Campaign For 4×09
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After the amazing Fringe fan success across multiple social media platforms for Back to Where You’ve Never Been, we’re not going to stop and rest on our laurels. Now is not the time to wage a cautious campaign – now is the time to strike, and strike hard. We have set everything into motion, so let’s keep building momentum.

This week, let’s try to trend the title of the episode, #EnemyOfMyEnemy.

Campaign Details and Important Information:

Event Times

Friday January 20, 2012

Main Wave: 7PM EST (12AM GMT)
West Coast Wave: 7PM PST (10PM EST / 3AM GMT)

1) Don’t use #EnemyofMyEnemy before the designated time: 2 hours before Fringe airs.

2) One # term per Tweet

3) Lots of people tweeting matters more than the number of tweets.

4) Those with lots of followers help out a lot!

5) We want to pique the interest of non-Fringe fans.

6) We can discuss aspects of the show in our tweets -maybe trend names/phrases.

7) Private accounts must have their locked status removed, as the tweets from these  accounts do not count toward the trend tally.

8) Retweets are the easiest way to help out the trending effort. Just search for the hashtag #EnemyOfMyEnemy, and retweet the ones that are interesting to you. If you know how to use a Twitter application suite like TweetDeck or HootSuite, this is made even easier.

Of equal importance is the second phase of the social media plan, using @Getglue to promote Fringe and the show’s advertisers.

For those interested, here are the details of the successful #CrossTheLine Effort and the “After-Action Report.”

There and Back Again – Fringe Trending Campaigns #CrossTheLine
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The #CrossTheLine Twitter Effort and the Thinking about Get Glue Fringe Advertisers campaign were a smashing success! Thanks to all of you!

Here’s an amazing “After-Action Report” from our very own, Fringeship, that celebrates Fringe fan victories. It shows the power of a fandom united in purpose, willing to Cross The Line for the show we love.  - Aimee

 

Continue reading

Happy Birthday More Than One of Everything!!
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More Than One of Everything turned 1 today. On this day, we’ve broken the record for most users ever online, and almost finished this shiny new thing we’ve been working on. Just wanted to say thanks to everyone who’s read, followed, discussed and participated. This site is as much yours as it is mine, it’s you guys who made it what it is. THANKS!!

First post. :’)

Twitter Icon Pack for 01/13
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Hey Fringies!!

Check out these awesome icons created by @cheribot and @nikolai3d for use during this Friday’s #CrossTheLine event! Wear them with pride while we trend on Twitter!

Here are a couple of examples:

Lots more colors, download them here! crosstheline.zip

Don’t forget to refrain from using the hashtag until the first wave starts at 7:00 ET. Icons can be worn anytime. :)

 

 

Twitter Event To Promote Fringe’s Return on 01/13/12
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Can you keep a secret?

On Friday, January 13th, prepare to cross the line.

(Don’t use the hash-tag #CrossTheLine at all in any tweets until Friday, January 13th. Two hours before Fringe airs, we will unleash it to the world!
So, don’t start using the hash-tag #CrossTheLine until 7:00 PM EST.)

Main Wave  7PM EST (12AM GMT)
West Coast Wave  7PM PST (10PM EST / 3AM GMT)

As Peter Bishop heads back to where he has never been – he will be just like Walter- and he’ll learn just what it means to #CrosstheLine in his quest to make it back home.

And as the story unfolds, we will tweet #CrossTheLine as we journey with Peter to Over There.

Continue reading

SPOILER: New 4×08 Promo Stills
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Some new stills from Back to Where You’ve Never Been, airing January 13th at 9:00 ET/PT.

FRINGE: Bolivia (Anna Torv, L) and Alt LIncoln (Seth Gabel, R) transport suspects in the "Back To Where You’ve Never Been" episode of FRINGE airing Friday, Jan. 13 (9:00-10:00 PM ET/PT) on FOX. ©2011 Fox Broadcasting Co. CR: Liane Hentscher/FOX

FRINGE: Walternate (John Noble) prepares for a meeting in the "Back To Where You’ve Never Been" episode of FRINGE airing Friday, Jan. 13 (9:00-10:00 PM ET/PT) on FOX. ©2011 Fox Broadcasting Co. CR: Liane Hentscher/FOX

FRINGE: Peter (Josh Jackson) awakens from a dream in the "Back To Where You’ve Never Been" episode of FRINGE airing Friday, Jan. 13 (9:00-10:00 PM ET/PT) on FOX. ©2011 Fox Broadcasting Co. CR: Liane Hentscher/FOX

FRINGE: Walternate (John Noble) studies the shapeshifter disks in the "Back To Where You’ve Never Been" episode of FRINGE airing Friday, Jan. 13 (9:00-10:00 PM ET/PT) on FOX. ©2011 Fox Broadcasting Co. CR: Liane Hentscher/FOX

Thinking About… GetGlue
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Or a Nissan Leaf…

Or a cheeseburger…..

So what do these thoughts have to do with Fringe?

Plenty.

Social Media has been around for a while, with MySpace being one of the biggest early success stories. Then Facebook came along and supplanted itself as top-dog. Twitter has been around in some form for five years, but the micro-blog site is just now really being taken seriously in the realm of providing analytical feedback to television networks and their advertisers. GetGlue takes advantage of both of these platforms.

It’s funny that many Fringe fans know way more about TV ratings and social media than any viewer really should, but such is the nature of loving a masterpiece on the bubble.

An article was recently released by online industry publication, Ad Age. There is a lot to be gleaned here about the bearing that social media impressions and influence has on TV renewal decisions. Fringe is already one of the most social shows.

One of our Neural Network Brains (@Fringeship) had a great idea to meld two of the current strategies Fringe fans have employed to make our voices heard by both network and advertisers alike. Fringe fans make use of GetGlue in order to check-in to Fringe when ‘watching the show. The importance of this is especially stressed for live views, but any views – whether live, DVR, or DVD – are helpful. We’ve also taken to tweeting show sponsors and advertisers, thanking them for their support.

I’ve said it before, and I will say it again: Fringe fans are a different kind of viewer than the normal television audience. We are INVESTED in the show’s worlds, story and characters. We notice every little detail in the show, other than just having a television on in the background at home, which is the norm for many households.

This FACT is backed up by some of the article’s conclusions:

1. All of the top dramas had some sort of science-fiction, supernatural or paranormal theme

2. FOX has two of the top ten shows, with Fringe being #5. Only one other broadcast network, CW, can say the same.

Because of our attention span, we are a great audience for product placement.

Yeah, I hear people groan about that topic. But really, is the choice between no Fringe, or some flashes of the team’s Apple computers or Nissans really hard to make?

It is also a fact that network executives are taking social media into account. (See “TV Viewers Get Social” at Nielsen.com) This works very well to our advantage, because as some of the most passionate fans on the planet, we know how to organize and make noise/buzz for our show. In fact, FOX has placed hash tags for its shows in the corner of episodes as they aired. The first show to employ this social media marketing was #Fringe.

So, please join us in making this effort a Cortexifan-powered success.

Fringe returns with the new episode, “Back to Where You’ve Never Been” on Friday, January 13th, 2012 – 9pm EST.

Let’s make it a combined effort to not only check-in to the show, but to also check-in to the show’s advertisers and comment, “Thank You for your support of Fringe!” @FringeOnFox’

If you don’t have a Getglue  account, get one! You can post your check-ins to Twitter or Facebook. The more activity, the better, as this may also get other Fringies involved in the GetGlue check-ins. GetGlue also has convenient mobile phone aps for iphone, Android and Blackberry.

I searched for Nissan Leaf which is one of the sponsors for Fringe, and checked-in, with a post to my Twitter account.

Hopefully, our efforts will offer some serious assistance to a renewal decision for Fringe Season Five. Especially if we get to the top of the Trendrr.tv Social Television Charts.

 

Reach Out and Touch Someone
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1.1. This is not good…

There are mitigating factors of course, it was a holiday weekend, all networks were down, yadda yadda…still…not good.

So it’s time for all good Fringies to saddle up, lock and load, stand and deliver, insert your favorite metaphor – it’s time for us to do that thing we do. We did it last season and we can do it again, but it’s going to take all of us, and our work is cut out. We’re working on some ideas for things to do during the hiatus; if Fringe comes back strong in January it’ll have a fighting chance. Stay tuned. But in the mean time, here’s something we can do right now, in an effort to get those numbers up for Friday’s winter finale.

This is taking a page directly from The Fringe Network’s book. Last season’s Twitter Force campaigns seemed to be quite effective, and while doing my part I got a lot of positive feedback from Fringe fans. Some of them were just enthusiastic, but the interesting thing to me was that many of them had no idea Fringe was on the bubble and were distressed to hear it. Our show may be drowning out of simple ignorance; not everyone follows the ratings like we do.

The Twitter Force projects were assigned to volunteers on a weekly basis. We were emailed lists of Twitter usernames and asked to send each person a personal @mention reminding them to watch Fringe live this week. Unfortunately I just don’t have time to seek out hundreds of names on my own and assign them to people, so I’m asking you to do a little more work.

Your assignment, should you choose to accept it, is to:

Do a Twinitor search for “#Fringe” – their search engine seems to work better than Twitter’s. Find 5 people you don’t know, and tweet them about this week’s episode. Make sure your chosen targets aren’t talking about hair, clothing, accessories or politics.

Remind them to watch LIVE on Friday. You may wish to point out that the ratings are suffering and the show may be in danger, but keep it positive. Let them know that Fringe needs support, but try to refrain from cancellation talk. It’s a fine line to walk – people need to understand that Fringe will disappear if these ratings continue, but at the same time, panic and doomsaying are friends of no one and will do far more harm than good. Do the best you can.

AVOID SPAMMING. One message per user, unless they reply to you and you find yourself having a conversation; I actually made some friends that way last season. Also – I know this is asking a lot, but it’s important – search your chosen user’s names to make sure that no one else has contacted them yet. It could get irritating if someone is contacted multiple times, even if it’s unintentionally. Try to concentrate on US viewers as much as possible – sorry international fans. :( That doesn’t mean you guys can’t participate though.

This is very ad hoc for this Friday, and a little unwieldy I know. We’ll try and get things more organized for January. But for now, five people, fifteen minutes of your time, and you have an opportunity to spread the Fringe love a little farther. GetGlue is another fine place for this sort of thing.

Get out there. Talk to strangers. Don’t tell your mom I said that.

Also, don’t forget about our sponsor of the week campaign! Read about it here.

Have fun. ;)

Fringe Event Business of the Week: McDonald’s
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We all know that the LIVE ratings for Fringe aren’t too great. But we need to demonstrate to the businesses that advertise during the show that we are a different kind of viewer, and that their advertising dollars are a bargain spent on Fringe. Fringe fans have always been noted for being passionate. Well, it is time that we put our money on the line to support those that support our beloved show. We’re taking a page from the Chuck fandom playbook, and going to war for Fringe. But this is a good war. Fought by doing things that we do anyway. Each week were are going to select a business that advertises for Fringe. It is important to concentrate our efforts as much as possible to gain a meaningful and measurable impact. So, be on the lookout for a ‘Fringe Event of the Week.’  We’ll post further specific instructions for each ‘Fringe Event’  business, but this is the general protocol:

THIS WEEK’S  ‘Fringe Event’ Business is McDonald’s

The cool thing about McD’s is how widespread the business is around the world, allowing international fans to get involved.

1) Before the show airs on Friday, attempt to visit the targeted business and make a purchase.

2) If you have Fringe swag, might as well wear it if you can.

3) Be sure to ask for a receipt, and keep it. Make note of the store number is there is one.

4) If so inclined, take a pic of you, or your group, enjoying your purchase. Spread the word by tweeting it, or using it on Facebook, or Tumblr, etc. The idea is to let others know that your purchase was influenced by the company’s support of Fringe.

See this prior post for an example of pics, etc.

5) Be sure to leave feedback on the company website or in their suggestion box about your visit, and let them know your choice was partially influenced by their support of Fringe.

6) Tweet the company during Friday night’s airing, letting them know you support them for supporting Fringe.

 

What Else Can You Do?

If you have cell phone service, many carriers support Fringe. Sprint is well-known from their product placement in the show. However AT&T, T-Mobile, and Verizon air commercials during the live broadcasts.
If you have a contract or prepaid service with any of them, why not include a note when you pay your bill, if you pay by mail? If you pay online, maybe send them a small note each month anyway, letting them know that you appreciate their advertisements during the show.

Apple has a lot of product placement. If you own any of their products such as computers, iPods, or iPhones, let them know, and thank them for support of an intelligent show like Fringe.

Please by all means encourage other Fringe fans that you may know to buy from the sponsors of the show and to let those sponsors know that Fringe fans are watching close, and voting with our money.

FringeTelevision.com has also compiled a handy video of the commercials that aired during the episode, “And Those We Left Behind.”  If you can, please Tweet and support some of these sponsors. The page at FringeTelevision has easy links to the accounts for these advertisers.

If you want to go the extra mile, write them emails and letters thanking them for choosing to advertise during Fringe.

And Remember…

Commercials are not an Annoyance. They PAY for the show we love.

“Bishop is Back” promo stills and video
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Watch on YouTube
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[Review] 4×05: “Novation” – A New Paradigm Shift
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-By Aimee Long

“All changes, even the most longed for, have their melancholy; for what we leave behind us is a part of ourselves; we must die to one life before we can enter another.” – Anatole France

After returning back to the physical plane of existence, Peter Bishop soon found out that he was not exactly home. He was taken into custody by the Fringe Division, and placed under heavy guard, as he was transferred to a holding facility under the watchful and wary eyes of Philip Broyles. Peter stared at Broyles who looked at him with mistrust, but also some curiosity in his eyes. Peter ‘s look and indignant huff as he was shown his cell said it all: “You’ve got to be kidding me…”

(I’m a big fan of the music in Fringe, and loved the sound of the horns as “Peter’s Theme” played in the background of this scene)

Olivia arrived at the lab, looking for Walter. She wanted to let him know that the man brought in from Lake Reiden said that his name was Peter Bishop, and that he wanted to speak to Walter. Walter was hooked up to a device that looked like it could be part of a suicide attempt. I could not help but think about how terrible it had to be for Olivia. First, she stopped him from a lobotomy attempt. Then, she was there for his massive freak-out in the hotel room in Subject 9. This scene just built upon the fear of Walter’s instability, even though he was only “self-medicating” in order to sleep.

The shape-shifter b-plot developed nicely, in my opinion. One of the great things about Fringe is that the show takes these monster-of-the-week stories and folds them so well into the fabric of the show’s mythology. The new shape-shifter, referred to as “Nadine, and well-played by actress Michelle Krusiec, was quite creepy. I sensed a great manipulative power from her. Since we were first introduced to the new human shape-shifters, it seemed to me that the idea and concepts behind them seemed familiar. In this episode,  it dawned on me that they reminded me of a creation from one of my favorite and a classic science-fiction series, Dune. In the series, there are a group of genetically manipulated shape-shifters called Face Dancers, created by a race of extreme scientists that would have given the Nazis nightmares.

In any case, I do like Fringe’s use of  these sci-fi concepts. It is good that even if the outside of the shape-shifter looks familiar to the people close to the person being portrayed by the shifter, the memories are not there. Nadine had taken the form of a Massive Dynamic scientist’s wife in order to try and locate some files regarding his research pertaining to cellular regeneration/shape-shifter technology. The unlucky boyfriend’s questioning of her slight changes kind of felt like Peter’s suspicion of AltLivia in Do Shape-shifters Dream of Electric Sheep.

Back at FBI headquarters, Broyles explained to Walter that they had run a DNA test on the man claiming to be Peter, and it was highly probable that he was related. Walter explained that it was his thought that Peter was from another universe where Peter did not die. Olivia’s response that, “People from other universes just don’t show up in your dreams,” is key here. Dreams have long played a huge part in Fringe. They’ve been shown to cross the line from mental thoughts to physical action.  They are transformative. If a person can think it, then he or she can try and make it reality. Olivia seemed also highly interested in the man. Like others, I wonder what exactly she dreamed about Peter.

The episode kept me feeling a varied range of emotion, and this is where Fringe reigns supreme over other television dramas.

There was great happiness when Peter was reunited with Walter. Peter’s first line in the Pilot to him was, “Hello, Walter,“ and this is what he said when he met him again. For the first meeting, Walter was incarcerated at St Claires’s and sitting as Peter stood. For this one, Peter was the one being held and was sitting as Walter stood. The way John Noble and Joshua Jackson enacted this scene is one of the reasons I love these two men and their characters so much. Walter’s eyes stole a quick glance at Peter, then quickly dropped, only to slowly raise up and look into Peter’s eyes. Walter would later proclaim that, “I saw my son’s eyes in the eyes of that man.”

Peter quickly realized that no one remembered him, and asked Walter to help him figure out why. He spilled what he knew about both universes, the machine, and the bridge, which stunned the team viewing the room from behind the two-way mirror. Walter also appeared amazed at Peter’s detailed and intimate knowledge, but he got one fact wrong – Peter died in the icy water at Reiden Lake. September did not save him. It was also revealed for certain that the team had never encountered the Observers. Peter realized that he was not supposed to exist as a man – that he was supposed to die as a child. But he asked Walter the question that seems to be the one that will drive this story-arc: “Why am I still here?” In the past, Peter was shown to have a calming way about his touch, but when he clasped Walter’s arm, it elicited the opposite effect. Walter freaked and yelled to the others that he wanted to leave as distraught Peter begged him to help him.

Olivia ushered Walter out of the room and gave Peter a long, hard look before departing. This man had to be intriguing to her.  Was she thinking of the dreams that he appeared in?


Lincoln Lee brought a new case to the attention of Fringe Division, involving the shape-shifters that they thought were all killed. As they talked, Olivia was shown contemplating the machine.

As they discussed Dr. Truss’ work with Nina Sharp, it occurred to me that the treatment she described to them sounded like the technology used to heal Captain Lincoln Lee from the other universe, when he was burnt to a crisp by Sally Clark on the bridge in Over There: Part One.

Walter’s trip to memory-lane while looking through some his son’s things underscored the deep affection he felt for his son. Peter brought back those feelings.  And the awaited silver half-dollar made a new appearance, as Walter thoughtfully ran it across his knuckles, attempting the familiar coin trick.  He was also shown making “Peter’s favorite dessert” – custard. (Which we know from New Day in the Old Town that the Peter we are familiar with “never liked custard.”) Nina Sharp visited him, and Walter revealed to her the reason he so vehemently hated her all these years. He blamed her presence for the breakage of the cure-vial for Peter, necessitating Walter bringing the boy back here, and contributing to his death. I did wonder why Walter never placed the blame on Nina, but decided it was because she was only trying to stop him from making the biggest mistake of his life.  But Walter knew she was right – and so was Carla Warren. He was warned against risking the world for the sake of one life, and he caused damage in two. (Which brings up the question once again about what happened in the lab fire that killed Dr. Warren.)

Walter proclaimed that he deserved to be punished for his actions. In White Tulip, he had hoped that he’d receive a sign of forgiveness from God, because if God could forgive him, then so could Peter. But Peter died in this life, and Walter could never begin to forgive himself. So the well-played theme of forgiveness is once again strong in the show this season.

Walter had begged God to spare the world in 6:02 a.m. EST, saying that he was willing let Peter die. Here, Walter admitted that the alleged return of a long-dead son should be a miracle in his eyes, but he doesn’t feel that way due to the consequences of his actions.  Recall from The Firefly a line that Rosco Joyce told Walter, after he had been visited by his long-dead son: “No one should have a second chance like that.” This made Nina’s statement to Walter that, “maybe you’ve just been given a second chance,” even more poignant.

Agent Lee surprised me in various ways. Like Peter, the man is a very determined individual, especially when it comes to getting answers. Doubly so when those answers involve the death of someone he cared for. It was also Lincoln that pushed for Peter to be included in the investigation. Peter had used his wonderful way with electronics to rewire the communication intercom in his cell so that he could hear and be heard outside of it. I found it funny when Olivia looked at his handiwork, as her thoughts seemed to say, “this guy is a massive pain-in-the-ass.”

Lincoln would not accept Broyles’ excuses for why he thought Peter should not be included in the investigation. Due to his extensive purported history with shape-shifters and skills in data decryption, Peter could get answers faster then the stalled FBI employees. This had to win Lincoln some more brownie points from Peter, who made known more than once that he tired of the slow pace he encountered in finding the answers he sought. Plus, I’m very glad to see that the shape-shifter discs Peter retrieved in Reciprocity came back into play this season. It seems the decoder key from William Bell’s office was retrieved.

Dr. Truss’ story followed a theme for ex-scientists often found in Fringe. Like Walter, Dr. Penrose, Dr. Carson, and countless others, he was a man disturbed by how far he had crossed the line. His work had cost him his wife. Also, he had echoed a sentiment from William Bell that some things were not the domain of man to mess with. This puts him at odds with the Bell that we knew – he had urged Walter to not be afraid of crossing the line. Also, Nina in this time does not seem to be very concerned with moral ethics. She had remarked in the season premiere that Massive Dynamic had no responsibility concerning how science was used. Did this put her at odds with Bell in this timeline?

I’m also glad that Lincoln was more concerned about the case, and that he declined Olivia’s offer of dinner. I really hope that we are not subjected to another love triangle.  Fans of the show often made fun of the fact that previously, Olivia showed little interest in food. The poor woman seemed to subsist on a diet of dry cereal, whiskey, toast, and the occasional Thai takeout. It’s also funny that Lincoln is the one that is all about work in this timeline. Olivia now seems to at least be able to relax some. Maybe it was the posh upbringing she received from Nina Sharp, including riding lessons. (Remember that in The Cure that Nina told Peter that he was often with her at the stable where they were meeting.)

As the case wrapped, Olivia was shown being handed some files, but she stated that she had already received them from the agent. Yes! Another timeline lapse or convergence, just like the ones she experienced in Subject 9 and in The Road Not Taken. Some thought she was experiencing the other universe in season 1, but I was in the time perception camp. Seems this may be the explanation after all.

The feeling of joy felt by the meeting of Peter and Walter was muted by the powerful reverse parallel between then two men. Season One Peter was reluctant to get to know the father that he felt had abandoned him, but he grew to love the man so much through most of Season 2.  But then the cat was let out of the bag that Peter was essentially the “replacement goldfish” for Walter’s “real’ son.  I clearly remember from The Man From the Other Side the heartbreak I felt when Peter, angry and ice-cold in demeanor, told Walter, “You are NOT my Father…”

Walter never displayed anger at Peter in their encounters. If anything, Walter was still berating himself for his choice to try and save the alternate Peter. His warm look and cupping of Peter’s face was one of the highlights of the evening for me. Walter has used such physical contact previously with Peter, most notably in August and The Day We Died. I swear I could feel my heart swell with happiness for these two. But that was swiftly deflated when Walter declared that he could not help Peter because he had tried to help a boy that was not his son, and that Peter was also not his son.

Every day… for the past twenty-five years… I’ve tried to imagine what you would look like as a man… my son. But I don’t deserve this. I don’t deserve you.

What hurts the most with this situation is a memory that we as an audience have. Peter made a clear distinction that Walternate was his father, but Walter was Dad in his heart. There are echoes of future Walter telling Peter, as he cupped his face, “It can’t be worse than this.”

The last scene with Peter underscored the idea that, yes, it could be worse. Peter had to feel complete and utter devastation at being truly alone in the world. His dad rejected him, and the woman he gave it all up for was asking her partner, Agent Lee, out for dinner. (I have a feeling Peter may have heard that exchange via the intercom he wired to hear outside his cell.) The title of the episode, Novation, has an interesting connotation. It is a legal term that partially means the exchange of one obligation for another. It is my feeling that in a nutshell, Peter has went from being the object of desire, to being an unwanted taboo.

At the very end, a familiar situation was shown. A quantum-entangled typewriter was retrieved and used by Nadine to let someone know that the serum from Dr. Truss was made and that it worked. Who was on the other end of that typewriter? Walternate, who has yet to be seen? Or someone else, possibly a person we’ve met before? Theories abound, so I look forward to finding out the answer.

 ”The Others” are coming ;)

Not Nielsen: How to Overcome Invisibility
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Everyone knows that TV shows live or die by their Nielsen ratings. A month into the season, several shows have already been axed due to their lack of performance in the ratings system, and several more are in imminent danger. Many argue that the system is antiquated, and that in this fast paced digital age people are consuming their entertainment differently. No one I know has ever been, or ever met a member of a Nielsen family.

Genre shows like Fringe exist constantly on the bubble, faithful fans watching and worrying every week over those frustratingly ephemeral numbers. It’s nerve wracking, tiresome and not a little bit insulting to feel that our loyalty counts for nothing because we lack a little black box. But things are starting to change: slowly, reluctantly, the ‘statistical sampling’ system that’s served as television’s judge, jury and executioner for over half a century, is at last being mitigated with new ways of collecting data. Networks are acknowledging that DVR and online statistics carry increasing weight in their decision making processes, scrambling to figure out how to account for the shifting landscape of television viewing to the advertisers whose money really drives the business.

The networks aren’t actually run by trolls who love to crush the passionate hearts of fans. If advertisers aren’t interested in paying for a show, the network can’t afford to produce it.  And right now, despite the rumblings of change, networks are still looking to the Nielsen ratings before anything else when they put a price tag on their advertising space.

That being said however, there are ways in which we legion of Non-Nielsens can let them know we’re here, we’re watching, and most importantly, we’re paying attention to the paid advertising that keeps our shows afloat. This blog is dedicated to Fringe, so of course many of the suggestions here are specific to the Fringe fandom, but most of these ideas are ubiquitous enough to be adopted by anyone wanting to make their voice heard.

Here are some things you (yes you!) can do to support your favorite show:

  • Watch LIVE: This cannot be said enough. The networks and their advertisers want you to watch commercials as they air, and honestly unless you work Friday nights, why would you not watch Fringe the second it becomes available? Plus, whenever you watch Fringe live, a kitten is cuddly. For real.
  • DVR: Re-watch on DVR after you watch live, and don’t fast forward through the commercial breaks. C3 ratings measuring DVR viewership, and specifically DVR commercial viewing, are becoming increasingly important to advertisers, and Fringe’s DVR gains (typically upwards of 60% in the C3 measure) may have been largely responsible for it’s fourth season pick-up.
  • Watch online/buy episodes. It’s hard to argue with online viewing. Websites like Hulu and Xfinity offer full episodes via streaming for free, while iTunes and Amazon offer episode downloads for a couple dollars each. All provide networks with yet more statistics on who’s watching what. You can also watch recent episodes on Fox.com itself.
  • Tweet: Twitter has been an incredibly powerful resource for fan promotion thus far, and the Fringe community is vast, passionate and very friendly. News spreads like grass fire on Twitter and it’s a great way to stay in the loop. Tweet while you’re watching live, using Fringenuity’s hashtag of the week, and include the word “Fringe” (no hashtag) if possible. The reasoning behind this is simple: tweeting about #Fringe (or about anything) creates a record of what people are talking about. Networks are paying attention to which shows have a good amount of social buzz and Fringe is at the top of the list. The more we talk about it, the more they see us talking about it, and hey – talking about Fringe is fun!
  • Community: Tweet about Fringe while you’re not watching live. Get to know your fellow Fringies, they really are amazing people and the #Fringe hashtag will help you find them, as well as adding your voice to the general conversation surrounding the show. Follow @jonxproductions (Ari Margolis, Promoter General for Fringe -source of kick ass promos and a really nice guy), @JeffPinkner and @JWFRINGE (Fringe executive producers Jeff Pinkner and Joel Wyman – i.e. the show-runners… think Joss Whedon and David Greenwalt) will pop in and talk to us for awhile – sometimes just because, and sometimes as an episode airs – because awesome is what they do.
  • Support: Buy the products advertised on Fringe, and tweet the accounts of the sponsors who advertise on Fringe to let them know you saw their commercial during the show. @PeterInBlue has compiled a list of current Fringe sponsors, including @NissanLeaf, @SamsungMobileUS, @Outback, and @Chevrolet. *
  • Check In: GetGlue.com is a relatively new way to “check in” to whatever you’re doing at the moment. It’s rapidly growing in popularity and Fringe does very well there, trending at #1 regularly when new episodes air. Fox has teamed up with GetGlue on several occasions, they’re definitely paying attention. Check in when you watch Fringe, especially when watching a new episode live. GetGlue even has handy apps for the iPhone, iPad, Android, and Blackberry to make it easier. Plus you get cool stickers in the mail.
  • Network: Cross pollination with other fandoms: This one is beneficial to everybody, we geeks have to stick together. Find fans of other genre shows on Twitter, Get Glue, your local comic book store – wherever- and engage them in conversation. Offer to try their show if they’ll try yours. You may end up converting a newbie or finding a new passion of your own. Remember to keep the focus on friendly interaction and avoid spamming. Geek solidarity is a beautiful thing; all of us have a common interest in keeping genre shows on the air.
  • Contact: Warner Brothers produces Fringe. Let them know how much you love the show. Tweet them at @WarnerBrosEnt, and while you’re at it, show some love to @FringeOnFox as well.
  • Contribute: Join Fringepedia – the biggest and best fan-created Fringe wiki site. Anyone can contribute, and there are always areas that need updating with your unique insight. Also, join the Fringenuity Forums to discuss creative ways to promote the show, and to have fun with some extremely devoted fans.
  • Be visible: Talk to people. It’s amazing how many people have still never heard of Fringe. Wear a t-shirt, get a mouse pad, buy a bumper sticker. You don’t have to paint your car like some loony, but a coffee cup at work can be a conversation starter. Cafe Press has all kinds of neat stuff, or you can win something every week at FringeTelevision.com by entering their “Watch Fringe Live And Win!” contest.
  • Have fun: However you choose to show your support, have fun doing it. I painted my car, and I keep it painted because I love the hell out of it. Don’t forget that spending your precious free time and energy promoting a TV show is a labor of love, not an obligation. Do what you do. Fly your geek flag high and with pride, and you’ll win people with sheer enthusiasm. People will see it and want to know where it comes from. I can’t count the number of people who’ve thanked me for never shutting up about Fringe, because now – neither can they.

What not to do: Don’t dwell on the Nielsen ratings, there’s nothing any of us can do about them. Fringe has hung on this long, and I’m confident that between its passionate fan base, its DVR ratings, and its network support (Fox really does love the show) it’s in no immediate danger. If you do choose to contact Fox, or Warner Bros. or any sponsors: be enthusiastic, sincere and extremely polite. Don’t beg. Don’t bother starting “Save Our Show!!!” petitions; they carry no weight at all with anyone, and just appear desperate and pathetic. Nothing is more likely to make someone not want to watch a show that the idea that it’s in danger of cancellation. We’re simply here to promote what we love because we love it, and because the world is so pitifully full of people who’d love it too if they knew it existed.

 

* Dennis, over at FringeTelevision.com, now makes a weekly compilation video of the commercials aired during Fringe, accompanied by a handy list of sponsors.

 

[Review] 4×04: “Subject 9″ Eeelectriiicity
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After nearly six months of asking “Where is Peter Bishop?” he’s back at last – and boy are we glad to see him. He first manifests as a ball of crackling blue energy, coming to Olivia at her favorite time of day, dragging metal items from their places and distorting time as he approaches. When she wakes to find a pocket lightening storm hovering over her, she rolls off the bed and goes for her gun, earning herself a nasty burn when the energy brushes her arm. The blue thing vanishes and her alarm goes off a second time, as time resumes its normal progression.

At Walter’s lab, she interrupts his photographic peanut experiment with a report on her encounter. She didn’t dream about their mystery man last night, but she was certainly visited by something. As Astrid is scraping a sample from Olivia’s injured arm, Walter sees a letter protruding from the pocket of her discarded jacket. It’s from St. Claire’s, and he can’t help but read it with dread – Dr. Sumner feels that Walter should return to St. Claire’s, and to that end he’s asking Olivia for an evaluation of Walter’s mental stability. Dismayed, Walter returns the unmarked form to its envelope, mind working frantically. In his sanest voice, he asks Olivia for an atmospheric sample of her apartment.

An investigation of Olivia’s home reveals elevated radiation levels in the metal objects that were scattered by the mysterious blob, and Walter’s equipment registers a weird temporal distortion, recording events before they actually happen. Olivia is again approached by the energy thing in her bathroom, ducking as it pulls an assortment of metal objects from her medicine cabinet to whiz narrowly past her head. The riff raff bounces off the surface of the blob and falls to the floor as it vanishes again. Getting creepy.

The behavior of the energy ball reminds Walter of an ability exhibited twenty-five years ago by one of his Cortexiphan subjects, a boy remembered to Walter only as “Subject 9.” The boy was able to astral project after his treatments, but the ability was accompanied by an unintentional side effect – his astral form distorted normal magnetic fields, attracting metal objects to himself. Given the emotional bond between all of the Cortexiphan subjects, Walter theorizes that their amorphous visitor may be the same boy, Traveling again and drawn toward Olivia’s familiar psychic energy. It’s a casual revelation that in this new timeline Olivia is aware of the experiments performed on her as a child, and of Walter’s part in them. Walter’s inability to remember the name of Subject 9 leads Olivia to ask Nina Sharp for any records she may have of Walter and Belly’s illegal child experimentation.

Nina is also a welcome sight, even if the lecture she’s delivering on ethics having no place in the pursuit of technology does lead to a bit of skin crawling. But before we have time to process the horrid assertion she’s just made, she throws us for another loop with a genuine display of affection for Olivia, joking about her prom date. In this timeline, the two women have clearly known each other for a very long time, and are closely bonded. The mutual respect and affection between Nina and Walter is absent however, the two of them sniping at each other with the long-suffering Astrid as a diplomatic go between.

In the records room at Massive Dynamic, Astrid’s questioning on the Cortexiphan trials provides an opportunity for further exposition. Olivia tells her that Walter and Ball believed that children have innate abilities that are socialized out of them at an early age, and that these abilities might be preserved and strengthened with the right combination of drugs and psychic stimulation. Astrid’s distaste at the idea of experimenting on children is discomfiting, and Walter turns off his monitor guiltily. When Astrid asks what happened to the trials, Olivia responds that she ran away, and they were discontinued a few years later.

Armed with the name (Cameron James) of the astral projectionist, Olivia and Astrid head back to the lab with his files, to find Walter waiting for them with a packed suitcase. He’s going with Olivia to find James, he knows him and what he’s capable of, and he’s quite insistent that Olivia needs him along, despite the fact that he hasn’t left his lab in years. His real motivation is betrayed by his most far out misplacement of Astrid’s name to date – calling her “Claire” much to her irritation, as she acerbically points out that “that doesn’t even start with an A.” The specter of recomittal has Walter running scared.

An initial conversation with Cameron’s landlady reveals that he won’t be home until morning, so Walter and Olivia check into adjacent hotel rooms for the night. Walter is nervous and agitated outside his comfort zone, pointing out all the germs that exist in an average hotel room, but he manages pretty well until Olivia leaves him alone. She barely has time to shut her door behind her before there’s a racket from Walter’s room, and she rushes back to help him. However, he’s not being attacked by glowy ball lightening, he’s trashing his room like Pink on a bender, screaming incoherently about filth and pathogens. When Olivia breaks through his panic with a dismayed shout, the realization in his face is as plain as the blood on his hands where the nails have bitten into the palms – these are not the reactions of a sane man. Shamed and frightened, he meekly lets her bandage the wounds, certain he’s sealed his fate.

The interplay here between Walter and Olivia is the strongest thing about the episode, and my absolute favorite thing about the new timeline. The relationship between the two has been emerging as much closer than it was when Peter was extant, and its depth is sweetly revealed in her gentleness with him. She’s never been much for expressing her feelings verbally, but love is plain on her face as she tends his wounds like those of a child, listening quietly as he confesses his wife’s suicide and says that he’s glad Elizabeth never saw him like this. Rather than leave him again with such sad thoughts, Olivia suggests they go for ice cream, eliciting a reluctant but inescapable delight.

In my very favorite scene, Walter and Olivia giggle together like father and daughter as he instructs her on the proper way to drink a root beer float – a process clearly more complicated than it sounds. The merriment fades suddenly however, as he broaches the subject of the letter from Dr. Sumner. In direct contradiction to the moments they just shared, Walter tells Olivia that he’s never had any illusions about their relationship, that he knows it’s only professional and that he’ll be sent back if he can no longer be useful to the department. Olivia is taken aback, torn by conflicting needs to reassure, and to make him understand that she takes the decision seriously and wants to do what’s best. “Best for whom?” he asks, but she’s saved from having to answer by the timely appearance of the energy cloud.

It seems to be growing both in size and cohesion, and approaching Olivia with inexplicable purpose. Shooting out the window of the cafe, she shoves Walter through it and follows herself, barely escaping another burn. It follows her into the street, vanishing in a flash when a car that swerved to avoid Olivia strikes it instead. As they head back to Cameron’s apartment, Walter is lost in self-recrimination, the realization of his culpability in their current situation, as well as the coldness indicated by reducing children to numbers fully hitting home. Olivia finds James (Chadwick Boseman) at home, but when he realizes it’s his real name she’s looking for he bolts, fleeing around a corner and directly into Walter, where the two men go down in a heap.

Cameron recognizes Walter immediately and pushes off him with a cry as metal things begin to quiver and sway. Olivia confronts him furiously, demanding to know why he’s been coming after her. Baffled, Cameron responds that he hasn’t thought of her in years, and when Walter mentions astral projection he becomes very upset, shouting that he hasn’t been able to do that since he was a child and now all he has are the terrible side effects of the drug. He must remain calm as much as possible, because when his emotions are high he can’t help affecting the magnetic fields around him – his last date ended in grisly flying fillings after he became embarrassed. Cameron’s story is awful, but provides hideous insight into why any of the children might have been subjected to the trials – his dad was getting paid for it. Cameron’s real name is Mark Little. Cameron was his father, who sold him into drug experiments in return for money which he then spent on drugs. He made Mark use his name in order to access the trust fund. It’s an ugly idea; knowing that little Olive’s stepfather was abusive, it’s easy to imagine that he may have had similar motivations Which raises the question: were all the cortexiphan subjects undervalued by their guardians, exposed to experimental drugs for the sake of a paycheck? To paraphrase Mark, “I don’t know what kind of parent does that.”

As the emotional confrontation in the hallway starts to wind down, there’s a disturbance behind them. Mailboxes flap wildly in a nonexistent breeze, and a low thrumming fills the air. The shimmery blue shape approaches terrifyingly close, before Mark’s frightened yell seems to drive it away. Olivia presses Walter for an explanation; the thing coming after her is not Mark, so what is it? Walter struggles a bit before eventually theorizing that since Mark’s reflexive burst of magnetic energy dispersed it, then perhaps it’s not creating that energy itself. Instead, perhaps it’s creating field distortions in time and it’s affecting existing magnetic fields as a side effect. If that’s the case Walter concludes, it’ll keep returning until it’s stopped, growing bigger and bigger until it consumes everything in its path. Given his proclivity for manipulating magnetic fields, Mark may be the ideal way to stop it, provided there’s enough energy in the area for him to gather and hurl at the apparition.

The ideal spot then, for an attempt to destroy the energy cloud, is the closest power grid. Ambient energy from the high voltage power lines should do the trick if Mark can just focus it. While they’re waiting for the (Peter) to make it’s appearance, Mark and Olivia have an oddly foreboding conversation as Walter wanders a little distance away. Mark seems surprised that Olivia never suffered any side effects of the Cortexiphan, asking if she’s heard about any of the others. Whatever knowledge of them he may have remains unspoken, but he points out that his first experience made him think something was after him as well, questioning whether Walter would tell her if he thought she was somehow creating the phenomenon herself. It’s a seed of doubt she doesn’t have time to consider as the air begins to shiver, but Fringe rarely poses this kind of question for no reason.

As the air begins to crackle and stray bolts of energy lash the air, the blue energy begins to take form in midair, gathering substance and form as it makes a bee line for Olivia. Mark is concentrating with all his might on gathering enough energy to shatter the thing as Olivia stands transfixed, watching it approach. As Walter shouts encouragingly for Mark to destroy it, the shape comes to a stop in front of Olivia, coalescing at last into a shape she recognizes. “You,” she breathes to the literal man of her dreams, before Mark wallops him with a blast of energy, causing him to lose his form. Overwhelmed by a sudden knowledge she doesn’t try to explain to herself, Olivia tries to stop “Cameron,” finally firing her gun into the air to break his concentration. The man shaped apparition vanishes in a blinding flash of light

- and miles away, the long lost Peter Bishop is reborn from the same lake in which he died.

As September watches a very startled pair of fishermen fish Peter out of the water, Olivia tries to explain to Walter. He seems puzzled that she’d want to prevent the destruction of the man that’s been haunting him, reluctantly accepting her assertion that she felt that that the man meant no harm, but instead wanted her help. On the way back to the car, Olivia asks Mark if there’s anything she can do for him. “Make him forget about me,” he replies, a little ambiguous as to whether that would be more for Walter’s benefit or his own, but an interesting nod to the forgotten man in the lake. Walter tells Olivia that she acted irrationally, impetuously following her instincts instead of her logic. “When I do that people say I’m crazy,” he says ruefully, “I suppose I’ve learned that crazy is a lot more complicated than people think.” He has no answer for whether or not the ghost man might have been destroyed.

Fortunately, Broyles does. He calls Olivia to let her know that a father and son have just pulled a man out of Reiden Lake in upstate New York, a man who knows things no one outside Fringe Division should know, and further, he claims to know all of them personally. Arriving at the hospital where the man’s been taken, Olivia is told that he’s stable and has been asking for her by name. When she goes to see him, Walter finds himself once again alone with her abandoned jacket, St. Claire’s envelope still sticking out of the pocket. Unable to help himself, he guiltily filches the letter, face crumpling into trembly fissures of relief as he reads that Olivia does not recommend him for further hospitalization.

Waiting, Peter stares blindly out the window of his room, turning quickly when he hears Olivia enter behind him. His whole body droops with the sudden release of tension at the sight of her, alive and whole and there at last. “Olivia, thank God you’re here,” he begins, but his blissful smile dies as he registers the puzzlement on her face, replaced with crestfallen realization when she warily asks, “who are you?”

 

Random thoughts:

  • Chadwick Boseman is another in a long line of absolutely wonderful guest actors.
  •  Whatever different experiences she must have had in a Peterless world, in some ways Olivia is healthier than before. She’s “quicker with a smile” than she ever was before. Maybe not being stalked by her stepfather her whole life had something to do with it, or maybe being adopted by Nina at a young age.
  • There’s a pair of lepidoptery cases on Olivia’s bedroom wall, butterflies everywhere.
  • Olivia picks the locks now!
  • There’s a cool new Violet Sedan Chair poster to the right of the door to the lab, but I can’t quite read it – anybody have HD DVR? New album? Oh please??
  •  Some families yell and cheer at the TV when the game’s on. Mine does it when Peter Bishop pops back into existence in the middle of the lake. All of us, watching live of course, yelling and clapping like lunatics. That takes a very special show – well done Fringe, and thanks!

 

 

BMA Project Completion
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Guys, we did it! The package with the stuff for Joel, Jeff and Ari arrived last Friday, and the other box made it to Vancouver today. I’ve made a small donation to autismspeaks.org, rounding up just a tad ’cause I have this thing about round numbers. Here’s the breakdown of where the money went:

Total donation: $845.56
Awards: $447.88
Office Supplies/ink: $265.94
Shipping $107.99
______________________
Total Expenses: $821.81

$23.75 left over for Autism
Donation to Autism Speaks: $25.00

It’s been a real honor. Thanks so much to everyone who donated or otherwise supported the project. You’ve done something that’s never been done before, and I’m proud to have been a part of it. This fandom never ceases to amaze me with it’s sweetness and passion. Thanks for trusting me. :)

 

 

 

[Review] 4×03: “Alone in the World” – It’s More Than a Feeling
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-By Aimee Long

 

For once in my life, I have someone who needs me. Someone I’ve needed so long, for once unafraid I can go where life leads me, and somehow I know I’ll be strong. For once in my life, I won’t let sorrow hurt me… not like it’s hurt me before. For once I have something I know won’t desert me. I’m not alone anymore.

 

This episode was a cornucopia of references to the Fringe past. A time line in which one Peter Bishop died, but the other grew up to become a man. It was nice to see these small nods, but even among some familiarity, the viewer was treated to many differences.

A familiar face from season one was seen, however in this timeline, Dr. Sumner appeared to actually care for his patient, Walter. As Walter spoke, he tried desperately to not show that anything had been bothering him- that Agent Lee, Olivia, and Astrid may have been interpreting his behavior as odd and they weren’t used to his eccentricity. The doctor saw right through this and asked Walter about the reflective surfaces that he had been covering. Not only that, but he knew about Walter’s outbursts concerning the man in the lab that only he sees and hears. Walter claimed that these were merely the result of his “self-medication,” and that he hadn’t seen them for weeks. As he stated this, Peter was reflected in the Doctor’s shiny clipboard. I’m surprised Walter didn’t jump out of his skin.


The monster-of-the-week story began with a young boy being chased down by two bullies. He ran to an underground utility service station to hide, but his pursuers found him. Just as it looked like the poor boy was going to be beaten-up, one of the boys yelled out and both were apparently infected with some malicious organism. I immediately had a strong X-Files vibe with this episode. (Firewalker)

In a blink-and-you’ll-miss-it moment – I missed it Friday night – Olivia was seen drawing what appears to be a man, as she was viewing a facial recognition database search. Drawings have been very important over the course of the Fringe series, as I have noted here.  Olivia asked Agent Lee to see her, and she was checking to see how he was adjusting to the new knowledge he had thrust upon him in the past few weeks.  Lincoln seemed to maybe have misread Olivia’s intentions as “something more,” and he played it tough by assuring her that he was “not freaked out.” That if he did, she’d “be the first to know.”

Broyles alerted them to a new case, and upon arrival Olivia and Lincoln were shown one of two bodies in an advanced state of decomposition. Broyles corrected Lee, by informing him that the boys had only been dead for days, not months. Broyles was brusque and looking for immediate answers. Poor Astrid was connected to Walter via her ear-camera piece, and Walter went into a tirade about how impossible it was to offer a plausible theory without examining the bodies. The agents discovered a third set of sneaker tracks, an indication another boy was once at the scene.

One body was brought back to the lab, and the other sent to the county morgue. Broyles confronted Walter about his evaluation with Dr. Sumner. Walter tried to play coy, but he could hear Peter.. He argued with Broyles that he needed both bodies. Peter called his name, and Walter spoke back in an agitated manner: “What!” He acted as if he didn’t hear Broyles say something. All the while Peter could be heard:

“Walter, listen.”

“Walter, can you see me?”

“Walter, I can hear you.”

“Walter, where are you?”

“Walter, I’m right here.”

“Listen to me, Walter”

“I’m scared, Walter.”

“You have to help me, Walter.”

“I wanna come home.”

Olivia and Lincoln located the third boy, ten year old Aaron, and took him back to the lab. Aaron carried a drawing pad and was working on an odd picture. Olivia informed him that Dr. Bishop needed to check him to make sure he was OK. Aaron was distrustful of Walter at first, but Walter was able to calm him.  As Walter prepared a sample of the boy’s blood for analysis, Aaron found an old G.I. Joe sitting along with some other toys in the lab. (This figure was the same that Peter gave the boy in Inner Child, remarking that he remembered “the scar being on the other side.”) Walter flipped out when he saw this, then he realized that he had scared the boy and apologized. He remarked that it had belonged to his son – who died.

 

Astrid asked Walter to look at the body. He made a discovery that gave them just enough time to cover the body with an incubation cover before it exploded with millions of toxic fungi spores released. Astrid realized that this meant danger for Olivia and Lincoln who had went to retrieve the other corpse. Fortunately she was able to warn them, but the morgue attendants were not so lucky. Clad in bio-suits, similar to those we saw in What Lies Below and Concentrate and Ask Again, the agents investigated the scene. As they searched, Walter informed them that it was a type of fungi that paralyzed its host with a neurotoxin, and the best way to kill it was heat or Ultra-violet light. Olivia suggested that flamethrowers were required to deal with the fungal source at the crime scene.

Walter gave Aaron a clean bill of health and told him that he could go home. He noticed the boy’s hesitancy, and in my mind, it may have reminded him that home was not always a good place for some children – like Olivia in Subject 13. Walter ended up making strawberry milkshakes with Aaron, and they wore aluminum-foil hats, like the ones Walter and Astrid wore in Of Human Action. Aaron asked Walter one of the million dollar questions some Fringe fans asked this summer – What happened to Peter? The answer made sense and answered another question in  the process – Walter did cross universes to save red-Peter, but the boy drowned. Was Walter able to pull himself to safety, but not the boy? Or did September save him, but let Peter drown?

Olivia and Lincoln were deployed with an FBI team and the underground area housing the fungi was illuminated with floodlights. Back at the lab, Aaron complained to Walter that he couldn’t see because it was too bright. It became much worse when flamethrowers were applied to the fungi filament growths. Walter immediately called Olivia and informed her that their actions were killing Aaron. Olivia told Walter about the chalk art lining the walls of the area, exact matches to those in Aaron’s sketchbook. This let them know that Aaron had been visiting the location for quite some time.

Aaron said that when he went there, he felt like he was not alone, that something felt like he did. He thought it sounded stupid (Echoes of “it sounds crazy but” and “You might think me insane,” come to mind.) and that he was imagining it. This of course resonated with Walter, who had been seeing and hearing a distraught Peter. Olivia and Lincoln returned to the lab, and Walter explained that they were dealing with a single organism, that he named “Gus.” (Gus and Walter – how sly) Gus was basically a giant brain network, capable of a psychic connection with Aaron.

Broyles called and informed them that another victim had been found, six miles away from the initial site. They had to move quickly to eradicate the creature. Walter became very upset because if they did, it would kill the boy. He yelled into the phone at Broyles, “You’re going to kill Peter!”

Broyles decided to bring in the big guns, courtesy of Massive Dynamic and the until-now-missing, Nina Sharp. A technician tried to inject Gus with a toxin, and was killed. It was also able to paralyze Lincoln. At the lab, Walter realized that Aaron had a grip on the creature due to the limbic portion of his brain, the section that controls emotion. In an emotionally gripping scene, Walter told Aaron in not so many words that he was not alone – that Walter cared for him and would not leave him. Astrid tearfully told Walter that it worked. Aaron was able to let Gus go. Plus Lincoln was all right, although he was a little freaked out, and sarcastically asked Olivia if she wanted to talk about it. The scene is definitely a reminder of the one in Bloodline in which Lincoln held Fauxlivia.

Walter  told Aaron as he left that they’d see each other again, as he saw a reflection of Peter in the glass  fire extinguisher case on the wall. However, when he was alone, Walter retrieved a book and some instruments. Olivia came to the lab smiling, happy and calling for Walter. The intensity of this scene was just unreal – all I could hear in my head was No, Walter, please no. Please Olivia stop him…. She found him just in time, as the initial metallic taps from the hammer and spike were heard. Walter revealed that he had been seeing and hearing a young man. Olivia pulled the drawing from the beginning of the episode – a picture of Peter’s face – and told Walter she had been dreaming about him for three weeks. Walter was overjoyed at this proof that he was not having psychotic visions. He told Olivia that the man must be real, and that they have to find him.

Some Notes and Thoughts

Fringe has explored empathic connections in the past, most notably in Inner Child and Bad Dreams. The child in the first had an emotional bond with Olivia. He could feel what she felt both physically and mentally. In Bad Dreams, Olivia had a connection with former Cortexiphan subject, Nick Lane. She had to shoot him in order to break their empathic link. Another possible connection may involve the appearances of “Projection Peter” when Olivia was trapped in the other universe. He told her that he was the part of her that she wold always hold on to.

I really feel that this episode is a showcase for John Noble’s acting talent. In Season One, Walter was unhinged, but still somewhat functional. This Walter is a wildcard. The scene at the start of the episode had me transfixed, because Walter was clearly uncomfortable. Even in this timeline, his greatest fear is going back to Saint Claire’s (It reminds me of Northwest Passage, when Walter fell apart emotionally because Peter had left, and he did not know if he would ever return.) He has had some pretty powerful scenes before when he spoke about his Peter’s death, but when he told Aaron his story, my heart felt like it had been tossed into a blender along with some strawberries. Yes, “some people die twice.” Losing a son is terrible enough, but losing a second chance is even more heart-wrenching. Aaron’s line to Walter, like so many in Fringe, may have a double meaning: “And you don’t believe that you belong in a mental institution?” One could take it that Aaron thought Walter was crazy because of the story of an alternate Peter dying. Or, one could take it that anyone that lost a son twice would probably end up insane.

Many times there have been expressions concerning the feeling of being alone. Walter was essentially along for the 17 years he spent in St Claire’s . Dr Sumner may have shown some concern for Walter, but in reality, Walter had no one that he could really turn to. However, I did find Olivia’s concern for him to be genuine. She was checking on him. Both of them had lost people that they loved, and both had the missing love of the Peter that they had known in another time. This connection between them shows that neither of them are as alone as they may think.

Everyone looks for companionship. One of my favorite past scenes about this came from Northwest Passage. Sheriff Mathis told Peter, “ I was alone for a long time. But I found my place. You will too.” Peter repeatedly told Olivia that he was there for her, that he had her back – that she was not alone.

Lincoln Lee had just moved to the area, and may have felt alone, too. In my opinion, he seemed a little “just there” in this episode. I enjoyed him in the prior two. But there was just some weakness in how he was written and acted this week, and I don’t feel that this was Seth Gabel’s best effort. Everyone has their days. Or maybe I was just so wowed by the amazing work that John brought to Walter this week. Even so, I’m being patient with Lincoln, to give him the chance to progress as a character.

Broyles was so different. Here, he was unwilling to listen to Olivia’s pleas to give Walter more time to save Aaron’s life. In the timeline we know, Broyles was once in a similar situation in What Lies Below. Peter, Walter and Astrid were trapped in the quarantined building, and the CDC wanted to eradicate the building, for the greater good and most saved lives. Broyles insisted that every chance be taken to save the people “he considered family in there.“ Olivia, as tenacious as she is, was able to buy enough time to turn on the ventilation to the building, allowing for a sleeping gas to be dispersed so that a cure could be safely administered to the infected.

His words about saving the life of one boy not being worth that of thousands had to hit Walter hard. Because Walter broke two universes for that reason and failed. Though Broyles did say in Jacksonville, “sometimes the only choices you have are bad ones.”

Walter told Aaron that he had to let go of the organism because it was hurting him. This reminded me of the quantum entanglement between Mrs. Merchant and the alternate version of her husband in 6B. She felt alone, but had to let him go because the rift could have caused tremendous destruction.

One of the books seen as Walter retrieved the book illustrating how to conduct a lobotomy was Astral Projection and Other Psychic Phenomenon.

Now that the question of what happened to each Peter Bishop has been answered, I still wonder what happened to Elizabeth Bishop? I follow the theory that she killed herself in this timeline for some other reason – maybe because both Peters died?

Next week’s episode looks awesome, and might be one more step in finding Peter.  I do wonder what will happen when Olivia and Walter do find the man that has been haunting them. At least Olivia and Walter aren’t completely alone – Peter sounds truly lost, alone and scared wherever he is.

2011 Blue Moon Award Donors
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    • Aimee Long (@aimeeinchains) – Ironton, Ohio US
    • Ana Ortega (@atmexD)  – Mexico
    • Anastasia (bubblevillefan)  – Novosibirsk, Russia
    • Annie Burnaman (@birdandbear)  – Fort Worth, Texas  US
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    • Carrie (@evilVAGENDA) – New York City US
    • Chris Fink (cortexifan)  – Colorado US
    • Chrissie (@crossesallover)  – Germany
    • Colin Burnaman – Fort Worth, Texas US
    • Diana Davis (@DianaD76) – Toronto, Ontario Canada
    • Emma Dallimore (@dalliel) – Jersey UK
    • Evelyn Jank (@yorterrie) – Germany
    • Gloria Garuz (@GloGaruz) – Barcelona, Spain
    • Hilda Bowen (@PBMom) – The Woodlands, Texas US
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    • Jill Chapman (@annatorv.com)
    • Karen Sydney (@karensydney) – Santa Monica, California US
    • Katie Dawson (@katiez)
    • Kelly (@Fringeship)  – California, US
    • Ketil Trollvang – Haugesund, Norway
    • Kristin Baylor – Washington, US
    • Kristin (@FraggleBerlin)  – Berlin, Germany
    • Kristina Hammock (@kristinahammock) – BLoomington Springs, Tennessee US
    • Lynette Pearse (@runpaceyrun) – Melbourne, Australia
    • Lynn Finch (@DixieGirl256) – Indiana/Tennessee US
    • Soco Hernandez (@bluerenoir) – Las Vegas, Nevada US
    • Maria Laura Bisconti – Argentina
    • Nadine Ramsden  – Vancouver, BC Canada
    • Bastian (@Ocean5oul) – Germany
    • Nicky Spring in t’ Veld (@Nickyspr) – The Netherlands
    • Nikolai Svakhin (@nikolai3d) http://about.me/nikolai3d – Silicon Valley, California US
    • Pam Chilton (@fringeobsessed1) Boston, Massachusetts US
    • Raphael Andrade BraganÏ‚a (@raphaelbragan) – Rio De Janeiro, Brazil
    • red licorice (@redlicorice47) – Italy
    • Rylee Scott – San Diego, California US
    • Shay (@LetItPlayOut) – Seattle, Washington US
    • Suzanne Irwin (@goldemnonkey7) – Peterborough, Ontario, Canada
    • Tania G. (@taychill) – Luxembourg
    • Tiffany Thompson (@peterinblue)  – Asher, Oklahoma US
    • @greyandsmart – Germany/Bavaria
    • Viktorija Murāne (@fandomlovevi) – Latvia

 

Thank you all so much!

And a very special thanks to @aimeeinchains, @DianaD76, @goldenmonkey7 and @Fringeship for helping write the letters to the cast, and to everyone who submitted letters/artwork for the packets.

[Review] 4×02: “One Night in October” – The Power of One
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“I don’t think that we can underestimate the role that empathy plays in the structuring of the self, or the lack thereof.” -Professor McClennan

“I’ve always thought there are people who leave an indelible mark on your soul, an imprint that can never be erased.”  – Cheeky Writers

Cheekiness aside, Friday’s episode was another great example of Fringe’s ability to tell a compelling stand alone story. When the Fringe team from Over There is unable to track down a serial killer, our team is asked for assistance. The alliance is uneasy, with Altlivia gleefully pushing Ourliv’s buttons to see which way her alternate will jump. Tension between the two teams is still quite high, given Walternate’s recent attempt at universal fratricide. It’s revealed that in the new timeline, Olivia was kidnapped and replaced with her doppelganger just long enough to steal a crucial piece of the machine, and then was apparently released to die along with the rest of her world. Walternate’s plan didn’t work however; instead of destroying this universe it tore holes in both, creating the “Bridge” room and prompting something called The Accord – an uneasy truce between worlds that now have no choice but to work together for their mutual survival.

The killer in question is one John McClennan (John Pyper-Ferguson), a brilliant man surpassing even Walter’s IQ. After brain-freezing twenty-three victims, he finally left a single hair behind, providing Fringe Division with their first break in the case. They know who he is but can’t find him, leading them to believe that his alternate – a criminal psychologist on this side – may be able to provide some insight into his movements. When told that the case is highly classified, and he can’t know where they’re going, John agrees surprisingly readily to being dosed with an unknown sedative and transported on “a long journey,” telling Olivia that he’s been “working towards this my entire life.”

Olivia accompanies her charge to the other side, agreeing without protest to listen in the van while Altlivia takes McClennan on an unwitting tour of his double’s house. Liv is impersonating her counterpart for the charade, wearing a blond wig and chafing in the unfamiliar clothing. Olivia’s obviously still holding a grudge, refusing even to greet her alternate when she arrives, telling her instead to button her jacket. The two women, identical as they are, couldn’t be more different. Faced with the extreme discomfort of the situation, Olivia is tight lipped and dour, while Altliv pulls faces, enjoying getting under her other’s skin. Lincoln watches them both, perhaps seeing more similarity than either would ever admit. Much as he loves her, he seems a little put out at his Olivia’s lack of consideration.

Alone in his lab, Walter is attempting to drown out the voice in his head, playing Mozart so loudly that all the speakers in his Maxell array are visibly pulsing. A deeply concerned Astrid interrupts, begging him to tell her what’s wrong, and telling him that all his medication levels are way off. He’s too frightened to ask for help though, convinced that if he admits to hallucinations he’ll be back in St. Claire’s before you can say “butterscotch pudding.” Gathering his tattered wits, he heads to his room for a nap, but is unable to ignore the towel that’s fallen off a reflective surface, compulsively straightening it before fleeing with as much dignity as he can muster. Dismayed, Astrid watches him go.

Unbeknownst to him, McClennan is examining the life he might have had, had things gone just a bit differently for him. He chuckles at his alternate’s model of the functions of the human brain – identical to the one in his office, but fails to notice the statue of “Early Homo Sapiens” that sits on his own desk at home. He’s profiling his own might-have-been – noting that the man was deprived of things as a child and is now attempting to make up for it, that he’s prone to obsessive cataloging, and that he’s fascinated by the brain. He’s bemused to find a chair in the shed identical to one his family used to have, but the weirdness of the situation finally clicks when he finds a photo of his own father among those of hundreds of happy strangers. Unnerved, he bolts, and as Olivia and Lincoln run to intercept him he has just time enough to register that there are two of her before noticing the giant bubble of Amber down the street.

Lincoln and Liv wait outside while Olivia tries to explain the situation to McClennan. Altliv isn’t good at waiting for anything, especially not her double, and when she moves to interrupt, Lincoln restrains her, firmly insisting that she “give her a minute.” Inside, McClennan is heartbroken for he other self, seeing plainly how a simple twist of fate saved him from becoming the monster. He tells Olivia that the same darkness lives inside of him as well, and that his father saw it and tried to quell it with violence. Overcome, he’s unable to continue until Olivia tells him that she also came from an abusive home, a confession Liv escaped Lincoln just in time to hear. Aware that her alternate is listening, Olivia tells him anyway. Empathy has always been one of her greatest strengths, and if reaching out to Johns pain with her own will help stop a killer, then her mocking other self can have something else to feel superior for. Except that she doesn’t. Liv watches silently, going suddenly still at Olivia’s words. The facade is back almost as soon as it’s gone, but it slipped for just a moment; like it or not, the other woman is a real girl after all.

Encouraged by Olivia’s honesty, McClennan goes on to say that he’s been able to resist his urges because of a woman named Marjorie, who taught him that he could step out of the darkness and into the light. The other John’s life is like a nightmare, one he’s imagined his life might have been like if Marjorie hadn’t saved him. His grief for his doppelganger is terrible, and he desperately wants to help the other man, to tell him what he knows about hope. Olivia’s insistence that there’s “no other road” for the killer McClennan is like a death sentence, and when she returns from stepping outside to hear a report of a new victim, McClennan is gone.

At Fringe Division headquarters, Colonel Broyles is blessedly alive again, albeit sporting a deep new scar on his neck. As Liv and Lincoln squabble over who gets to take the blame for losing the psychologist, Olivia posits that he’s looking for his alternate, wanting to stop him. Altlivia is back to full bristle, barely biting her tongue at Olivia’s presumption, but when Olivia tells her that they may be able to find John using the plates from the tractor in his father’s photo, she has little choice but to check it out – a good thing for Noreen Miller.

John McClennan is only a moment away from drilling into his victim’s skull when the door opens behind him. He turns quickly to find – himself – approaching with hands raised placatingly. Our John knows where he keeps the gun he’s going for, just as he knew where to find him. He tells his other that it doesn’t have to be this way, sharing a story about the night his father found the dead things. Alter McClennan is incredulous, insisting that it’s his story, and it is – the details are the same, the carnival, the ring toss, the furious face of his father, and hiding behind the wagon wheel. It’s the same until he’s caught, dragged home and beaten for endless hours, and there it diverges. Our John wasn’t caught. Instead he ran, “as far and as fast and as long” as he could, until he fell asleep in a field, and woke to find an angel standing over him. Her name was Marjorie, and she showed him how to make the pain stop. “I can show you how,” John says, placing his hand compassionately on his alternate’s shoulder. “Maybe you can,” replies McClennan, and clocks him with an old can of beans.

On their way to the farm, the Olivias are riding together, per Altliv’s inexplicable request. The silence is thick until Liv asks too casually about Olivia’s stepfather, wanting to shove her irritating other back into the box she’s built for her. Yes, Olivia admits, she was trying to open John up, but it was also true. And when asked what happened to him, she replies matter of factly “I killed him,” before getting out of the car. Liv stares after her, shocked and perturbed.

In his musty storm cellar, McClennan has drilled into John’s head, and has a tube full of blue liquid running from from his skull and through a radiator, attaching to a port in his own brain on the other end. “Tell me about your happiest memories,” he says intensely, “tell me about Marjorie.” She made John feel safe, loved. She saw his darkness and didn’t condemn it, instead she showed him how to defeat it. McClennan is appalled, trembling and weeping at the beauty of the memories, for the first time in his life feeling for someone else, and it undoes him.

Having searched the abandoned farmhouse and found nothing, Fringe Division is relentlessly searching the rest of the grounds. Lincoln and Olivia find the storm cellar, and descend the stairs to find John in the process of freezing to death, and Noreen sedated but unharmed. A noise alerts them to their killer’s presence and Olivia finds him still reeling in the next room. “I wanted what he had,” he gasps, “what she gave him. I took her from him, I shouldn’t have…Marjorie? What have I done?” He fires the gun under his chin and is gone.

Professor McClennan is transported back to his own world and is recuperating from his budget brain surgery in the hospital. He has no memory of the last few weeks, and has been told he was injured profiling for the FBI. Broyles tells Olivia that he’s suffered permanent memory loss, Marjorie has been extracted from his brain. Stricken, knowing he may now be the monster those memories saved him from becoming, Olivia goes in to see him. He doesn’t remember Olivia, and he doesn’t know anyone named Marjorie. Lamely, Olivia tells him to get better soon. Another casualty of weird science, he’s luckier than most, but it’s still bitter that her failure to protect him cost him his humanity. As she turns to go, he stops her, “you know what they say,” he says “even when it’s the darkest you can step into the light.”

Grinning happily in the hallway, Olivia marvels over the fact that although he can’t remember Marjorie, John still remembers what she taught him. “At the risk of sounding sentimental” Broyles responds, “I’ve always thought there are people who leave an indelible mark on your soul, an imprint that can never be erased.”

Oh Fringe. I love you.

And on that note we find Walter again, alone in his office cum bedroom, checking the corners for boogeymen before cautiously turning off the light. For a moment all is well, and then there’s a familiar voice “Walter, I’m here. Can you hear me? I’m right here. Walter I’m right here!” Walter panics, shouting to the empty room that the voice is a figment of his imagination before turning the record player on as loud as it will go. Terrified, unable to drown out the cacophony in his head, Walter sinks into a corner, clutching his head as Peter pleads with him for help.

Observations:

This was a wonderful episode. McClennan’s story is powerfully illustrative of the influence one person can have over the life of another, and lives beyond that by extension. We create ripples with our interactions that we’re largely unaware of, impacting others in ways we rarely comprehend. It’s not just the big things we do, it’s the accumulation of ourselves through which we leave our mark. A smile for a stranger can change the course of a day; a random act of kindness can change the world. It’s a power we dismiss at our peril, for the inverse is also true: the damage we can do when we’re thoughtless or inconsiderate can be catastrophic under the wrong circumstances, breaking hearts we never knew were so fragile.

The writers of Fringe are showing us the impact we have with their depiction of a Peterless existence. That’s the point they’re driving home. Of course they have a larger story to tell, and I hope more than anything that they get to tell it to completion. Peter will be back, and when he arrives it will be in proper time, not just for the overall story of Fringe, but for this point to be well made. We, all of us, affect each other, and when someone is removed from the equation it leaves a hole in the lives of those around them. Please keep watching. I know there are folks out there who’ve lost interest without Peter, but he can’t come back if he doesn’t have a show to come back to. Fringe is about more than one character, it’s about more than all the characters. At it’s bottom it’s about people, and what makes them worth protecting. I can’t wait to have Peter back, but I’m willing to listen to what they’re trying to say, because I know it’ll be worth it. Trust these guys, they’ve earned it. They know what they’re doing.

Blue Moon Awards Photos
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Well they’re off, winging their way to their destinations as I type. Jeff and Joel’s  package is bound for LA, and the rest are on their way to Canada. The box sent to LA should arrive this Friday before the end of the day, and the rest should make their way to the cast around Oct 12, barring any customs hold ups. We’ll have to trust J&J to help keep our secret for a week or so – somehow I doubt they’ll mind. ;)

All of the named recipients are getting a little booklet filled with fan art and letters. There’s also a booklet for the crew to accompany theirs, and there are about 150 copies of their letter as well – hopefully enough for everyone who’s interested to have something physical to take home. There’s a master scrapbook with copies of everything that wasn’t addressed to any specific person – sent with J&J’s – and one more booklet I won’t talk about (yet).

Here are a bunch of photos of everything. I’ll do the financial report tomorrow and post a donation total if there is one, but for now I’m going to go write this extremely tardy review of 4×02.

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[Review] 4×01: “Neither Here Nor There” – Every Relationship is Reciprocal
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-By Aimee Long

I’ve seen Doomsday, and it is worse than anything you could possibly imagine. This isn’t a war that can be won. Our two worlds are inextricable. If one side dies, we all die. So I’ve torn holes in both the universes and they lead here, to this room. A bridge so that we can begin to work together to fix –

And with that, Peter  Bishop faded out of this plane of existence. This prompted the question asked by fans all summer:  “Where is Peter Bishop?”

The long-awaited season four premiere takes place one week after Peter made his heroic choice to save both universes, and ultimately save the people that he loved.  To quote the Observers, “Much has changed.” Truly.

The first scene involves an exchange of information between the two universes, who have now called a truce. Both are still dying, and they need to work together to fix the damage. Olivia is first seen, and she is in no way happy about the new status-quo. Mainly because she is handing off boxes of classified FBI files to her alternate from the other side. Trust is shaky, well, actually pretty non-existent. The dialogue exchange between the two women is heated and snippy, but it reveals that Altlivia still infiltrated our side, and that she impersonated Olivia by living her life. Her quip that stings the most?

“Must be hard to develop trust in people when all you’ve got is yourself. Must get terribly lonely.”

Guess who makes an appearance?

Peter flash…

The next appearance starts to give clues about the circumstances surrounding Peter’s alleged non-existence. September, the most well-known Observer, meets his colleague/boss at a diner. They have a problem. Someone is not so non-existent after all… “traces of him continue to bleed through.”  September shows a sense of foreboding, because apparently he knows what boss December will ask him to do.

“They can never know the boy lived to be a man,” December bluntly states.

Roll the new Orange intro… there are some neat new scientific concepts listed.

 

Lincoln Lee is still a FBI agent working out of  the Hartford, Connecticut field office. He arrives at the home of his partner, the slightly slovenly and procrastinating Robert Danzig. Lincoln is greeted by Danzig’s wife and children, like he is just part of he family. It seems Lincoln may eat even less than toast-loving Olivia, as he chides his partner for taking the time to eat some toast. (Olivia was eating toast at the end of LSD, the most fans had ever seen her eat. Toast jokes ensued.)

Danzig says something  to Lincoln that catches my attention:

“You know, they did a study on sarcastic people and they get more illnesses in their lifetime. It had something to do with negative energy.”

I can’t help but to think of sarcastic Peter, who was often sick as a child.

Also, it makes me smile that Lincoln’s pantless partner would sort of prepare him for the “Walter experience.”

Immediately we’re brought right into the fray of the chase for bad guys. Which occurs on a rooftop, immediately bringing to mind the amazing rooftop chase involving Olivia and Richard Steig in the Pilot. Just when Lincoln thought they got their man, he sadly makes a terrible discovery. His partner has been infected with something, making his skin translucent. Robert dies as horrified Lincoln looks on.

Olivia and Astrid arrive on the scene. Astrid has been equipped with a special ear-clip/camera, allowing the agoraphobic Walter to view the crime scene. As Astrid examines the body, Olivia introduces herself to the devastated Lee. September and a new Observer look on. Lee quickly become angered when Olivia explains that her special division is taking his partner’s body for study.

“This is my partner we’re talking about here. Maybe you can’t understand that.”

We’re finally back to the Harvard Lab, and Walter is working on an interesting experiment. A re-animated pigeon… ( I can hear Peter echo, “So you’re telling me that my father was Dr. Frankenstein?”)  As he works, he and Astrid discuss Walter’s distrust of Walternate. Walter’s talks about looking into his eyes and seeing his soul, which reminds me of the exchange between Barrette and Olivia in Marionette, and Peter’s recognition of Olivia in Lysergic Acid Diethylamide. Speaking of Peter, blink and you’ll miss him, though Gene the cow seems to know he was there.

Moo or Boo?

Olivia is in the office, reviewing the files on the Danzig case and pauses… She has to be thinking about John Scott.  Meanwhile, Lincoln makes his way to the lab using some law-breaking techniques just in time to be an unwilling assistant in the bird experiment. Welcome to Fringe Division Agent Lee!

Olivia discovers his presence in the lab, and the two exchange heated looks. Then they play a game of chicken with their cell phones. This reminds me of Olivia using the “just one call” trick on Peter in the Pilot.

Walter growing an ear makes me sad to remember Peter trying to eat an omelet in which Walter was growing one.

Lincoln is able to help Olivia at another crime scene, and he wins some admiration from her. They discover something important from a witness who Lee was able to identify because, “One of these things is not like the others.” Meanwhile, Astrid gives Walter a close-up of the latest victim, and Walter insists on having her anus checked. Poor Astrid still gets the dirty work, even in the field.

Lee is given further clearance from Broyles, and he is shown that the case is much bigger than he thought, as many bodies are shown lying in a warehouse. The FBI is trying to make a common connection, but was  at a loss. Lee explained that his partner took iron pills, so Broyles decides to have it checked out.

At a vintage electronics store, September is shopping for some interesting pieces. The shop clerk asks him what he needs the pieces for, and the answer is chilling:

“I need to erase someone from time.”

Back at the lab, Olivia and Astrid notice Walter is missing. Noise is heard in the old sensory deprivation tank, and a wet and harried Walter emerges to Lincoln. He babbles about a man in the lab – a man in the mirror. Astrid and Olivia calm him down. Lincoln’s reaction to Walter’s antics is expected, but Olivia defends Walter.

“He just never had anything to tether him to the world.”

As they talk, Walter examines the body of the latest victim. He notices an engagement ring, and he catches the team’s attention when he says, “I don’t think there’s anything sadder than when two people are meant to be together and something intervenes.” Oh my, what a sad feeling for the beauty that was Olivia and Peter together…

Pant-less Walter explains how Lee was on to something with his concern about the link between the victims. In actuality, everything points to heavy metal poisoning. Walter sort-of hypothesizes that maybe the killer needed something from the victims.

In a dimly-lit warehouse, the killer is seen walking around in his fully creepy state. He injects himself with a yellowish substance.

Olivia explains to Lincoln that the victim’s bodies will not be returned to their families because Fringe Division must remain under the radar of the public. Lee seems to recognize what that means for his partner’s family and is not willing to accept it.

“You understand what you’re saying? Those families are going to spend the rest of their lives wondering what happened to their loved ones, looking for answers. Can you imagine what that would be like? To have that… that hole in your life.”

Walter interjects, “People die. It happens. Sometimes they even die twice…”

Quite an interesting statement. Was this a personal experience of Walter’s? Possibly involving a young son?

The team stakes-out another lead after noticing a pattern and pinpointing a likely location for the possible suspect. Olivia shares the tale of John Scott with Lee. The best thing about Torv’s acting in this episode is that she portrays this Olivia with a cool detachment, yet underneath, her emotions still bleed through. She knew what Lee was going through because of John. She felt his pain and eventually warmed up to Lincoln because of their mutual world-view and experience.  She explains that Walter’s release from St Claire’s was her doing, but Walter could not save John. If one goes back to the Pilot, Peter had a hand in the cure for John.

WALTER: Autologous transfusion. That’s brilliant.

PETER: We can create the antidote and then just dissolve it in stored blood. If we transfuse him intravenously, his body won’t be overwhelmed.

WALTER: A-plus, Boy. Well done. Let’s begin.

Olivia and Lincoln see the suspect, and a chase ensues. One of their fellow agents is shot, and he manages to tell Lincoln that there is more than one of the… things. Olivia does not know this. Lincoln manages to catch the second one, and he kills it. It appears to look like Robert Danzig. (Here, Lee kills “his partner” like Olivia “killed Charlie.”) Later in the lab, Walter extracts a piece from the body of the hybrid. They are a new kind of more-human-than-machine shapeshifter.

Lincoln comes back to the lab, and Walter asks him as he enters if he has any candy. Peter would always try to bring Walter Red Vines, so this was a very small detail of the little things that made up the Walter/Peter relationship.  Olivia informs Lincoln that she managed to secure the release of Danzig’s body, which pleases Lee thoroughly, although he doesn’t understand why anyone would go through so much trouble. Olivia refuted his earlier statement. She does understand what he is going through.

Lee is further brought into the fold by being given access into the new bridge room between the two sister universes. It appears that the Department of Defense is involved, as is Massive Dynamic. The machine is there. I kept waiting for the Lincoln Lee from the other side to show up and surprise our Lincoln, but Alternate Olivia surprises him enough. But he is really astounded by the zeppelin roaring overhead, the Fringe sign that there is another world out there.

Outside, September is about to complete his directive. But as he glances toward the Kresge building housing Walter’s lab, a sense of remorse overtakes his face. Michael Cerveris has done a stunning job playing September. The character has shown a subtle change, and dare I say, emotion, over time. The facial expressions that he uses were perfect to convey a growing sense of concern for Walter and Peter.

While he prepares a device to do what he has set out to do, we see inside the lab. Walter is living in his office, and he sleeps on a hideaway bed. He self-medicates himself in order to sleep, and tells the night guard good night, messing up the young man’s name like he used to do to Astrid.

Here, I cheer as September closes up the case housing his device, and he leaves, probably to suffer unknown consequences. Things will never be the same, no matter how much he and his fellow Observers interfere, and he knows it.

I think I… love them…

Just as he seems relaxed for the evening, the man in the mirror appears in Walter’s SONY television set – Peter.

Noble’s untethered Walter is a testament to the actor’s abilities. In this episode, Walter has his times of  fleeting joy as he experiments, or he eats his favorite foods. Yet he can just as quickly snap right into a scared and off-kilter man.

Was it something I ate?

There is a sense of a missing puzzle-piece that is felt very quickly.  I am somewhat regretting my hope that the world without Peter was a terrible place, because seeing how both Walter and Olivia live without having him in their lives tugs very hard at my emotions. I love Peter, but I love them too, and seeing them suffer through life is jarring. Although in true Fringe style, it isn’t all gloom and doom. There is a lot of humor to be had, and long-time viewers are rewarded with small details and connections from the past three seasons.

I must admit, I was lukewarm on the character of Lincoln Lee before this episode. I felt he needed more development before I could properly assess any feelings. Well, I am happy to say that this universe’s Lincoln has won me over. This version of Lee was first introduced in the Season three episode, Stowaway. In that time-line, he seemed to be sharp, dedicated, and curious. That does not change in this new rendition. Plus, we learn a bit more about him, helping to solidify the development of his character.

He’s just as tenacious as Olivia, and fiercely cares about the few people close to him. I think that he makes an excellent addition to the Fringe team. Plus, I feel that he is not intended as a substitute for Peter, as many feared. He seems to stand on his own, and I look forward to learning more about him. It is my theory that he will somehow be involved in helping Peter return. Peter once told him, “Be careful what you wish for” when Lee offered him his help if needed.

Olivia said to Lincoln Lee,  “Sometimes answers lead to more questions.” Once again, I’m reminded of Peter because he told her in the The Firefly

“Do you ever feel like every time we get close to getting the answers, somebody changes the question?”

Why yes, Peter, I do. Just as we thought we had the answers, the world of Fringe has been shaken up like an Etch-A-Sketch. New dynamics are in play. Also, I wonder who has a hand in the new shapeshifters. Since they were William Bell’s design, maybe Walternate does not have anything to do with them as Walter assumes.

All-in-all, this is an excellent primer to the show, and a sturdy set of tent-poles to build upon.  Like in the game Operation, there is an important piece missing – the heart. It is truly in essence an ode to the ties that bind us as human beings. After all, “every relationship is reciprocal.”

I can’t help but be excited to see how this extraordinary journey plays out this season.


Blue Moon Awards Update 09/20/11
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Hey everyone!

I’m sorry it’s been awhile since the last update, I’ve been busy but that’s no excuse.  The exciting news is that the awards HAVE BEEN ORDERED. Unfortunately the production company is a little backed up, and it’s taking longer than I’d like, but they’ve promised to ship them on Sept 26 and they should be here in Texas by the end of the month. I’ll let you know the day they arrive. Once they’re here I’ll pack them up, along with all the wonderful letters and artwork I’ve received and send them on to the cast. Here are the final drafts, per voter choice for all of them:

This has been an amazingly fun journey, thanks to all who’ve donated. We have nearly $250 left to cover shipping to Vancouver, and the rest will of course go to autismspeaks.org. Donations and letter/art submissions will remain open for any latecomers until the awards are shipped to the cast – it’s not too late to add your name to the project!

 

Where is Peter Bishop? A love letter from the fans to the show
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Feels like I’ve been saying it for weeks, but Fringe fandom is truly something special. I’ve seen fandoms before, I’ve been a part of them, and they can be wonderful and exhilarating in a way that’s wholly unique to sharing a common interest in an idea, or a story, or a show. I’ve seen fans come together and accomplish mighty things when they set their minds to it.  I’ve seen (and helped) Browncoats raise over half a million dollars in six years for human rights and other causes. I’ve posted on forums, participated in campaigns, and volunteered at conventions. I love geeks of every stripe, they are my tribe.

 

But Fringe is different. Maybe it’s because I came late to other fandoms, or maybe I just never met the right people, but to me it’s something wholly unique and new. There’s a genuine love in it that permeates the entire atmosphere surrounding the show. It’s the bubbly, starry-eyed enthusiasm that accompanies any kind of falling in love, but it’s also deeper than that. Through Fringe, I’ve come to know some really amazing people, and seen them do astonishing things, not just for Fringe, but for each other. It’s a network of affection and support that certainly includes the fans, and although I have no right to speak for any of them, it seems that it also  includes the cast and crew, the show runners, a certain promotional superhero, and maybe even a Fox executive or two. Every one of us knows that we’ve stumbled onto something rare, and we’re lucky to have found it.

 

I’m at a loss to put into words exactly what “it” is. Fringe is certainly a phenomenal show, getting stronger and deeper with every episode, and expertly crafted by every single person involved, but that’s not all it is. It’s the sense of family that’s been growing for the last year and a half or so. It seems to me that it started around then, when some of us decided to fight for Fringe, when the ratings started to fall into the red alert zone. It started out like any other fan campaign, fueled by desperation and an unwillingness to let the show go down. And it still is that I guess – we’ll certainly still be waking up on Saturday mornings, guts twisting, checking the ratings. But it’s also something bigger now, like it grew wings and took off with all of us on it’s back. And now we’re flying along on joy,  and love, and friendships that will last long after Fringe is a warm memory that we still watch over and over.

 

That’s the best I can do to describe it, and it doesn’t really come close. But whatever the explanation, this fandom, these times when Fringe is alive and we’re waiting with baited breath to find out what happens next (just where is Peter??) – it’s something I’m never going to forget, and I don’t think I’m alone. It’s awe-inspiring, and truly humbling to be along for this ride, and to call some of you my friends. And so here’s the thing I came here to share, this video evidence of what Fringe has become to so many people. Look if you haven’t already, maybe you’ll get what I’m talking about.

 

Thank you Fringe.

 

Where is Peter Bishop: A love letter, by @dubzoey and fans from all over the world.

(The Jeep is mine.)

 

 

 

Blue Moon Awards Update 08/31/2011
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UPDATE

Due to the requests of several people who only just heard about the project, we have decided to reopen donations  until we are ready to ship the awards to the cast. At this point we have enough to order awards for all the cast, Joel Wyman, Jeff Pinkner, and a small token of appreciation for the general crew. Any further money we raise will be donated to Autism Speaks.  However, all donors will still be counted as having contributed to the awards, and will be listed on the Sponsor page here.

Any Fringe fan is welcome to submit a note, letter or artwork to be mailed with the package. We’re printing the letters and art that are sent to the project coordinators via e-mail. If you have something you’d like to submit, feel free to contact us. This is appreciation from fans, and we want to include anyone that wants to show theirs.
The deadline for submissions is September 10th. We realize this is a short amount of time, but we’re on a schedule to meet our package delivery goal.

 

Blue Moon Awards Update 08/28/2011
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UPDATE

Congratulations Fringies, we have met our goal! We’ve raised enough money to buy, and ship, an award for each cast member, Jeff, Joel and a token of appreciation for the crew as well. We couldn’t have done it without you. Every dollar we raise between now and then will be donated to www.autismspeaks.org on behalf of Fringe fans everywhere. All contributors will be included on a thank you page here on More than One of Everything once donations have been closed. It’s not too late to get involved! Thank you all for your support.

 

2011 Blue Moon Awards
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Well the Emmy nominations were announced, by Joshua Jackson no less, on Thursday. And once again our beloved cast has been royally and completely ignored by the ATAS, despite a season of incredible writing and some of the finest performances I’ve ever seen. John Noble and Anna Torv both delivered award worthy performances not only with their main characters, but with their alternates as well, and Joshua Jackson once again floored us with his understated but powerfully nuanced Peter.

If you’re here reading this, you know what I’m talking about. You saw what I did, what we all saw. The goosebumpy scenes of Walter pleading with God; of Walternate terrible and inexorable in defending his world; of Olivia ripping off her bedding and weeping on the floor as the implications of being replaced fully hit home; of Peter, helpless in his anguish at the pain he’d unwittingly caused her, and climbing with dignity and courage (twice) to whatever fate awaited him at the top of that scaffolding; of William Bell in Olivia’s body, creeping us all out when he spoke through her mouth. Their performances shocked us, exhilarated us, chilled us and made us cry, and they should not go unacknowledged.

So we’re not going to let them.

We, the fans of Fringe, who’ve watched, tweeted, worried and campaigned for our show, are now going to take it one step further. We’re making our own awards, dubbed the “Blue Moon Awards” (because it’ll be a blue moon before science fiction is recognized as an effective vehicle for dramatic storytelling) and we’re sending them to the cast. ALL of the cast. Because Fringe is an ensemble show, and every actor on it adds to it’s texture and uniqueness, and we love every one of them. So if you’re here, and you’re a Fringe fan, we’re asking for your help. We’re seeking to raise $500-$600 for the purpose of buying, engraving, and shipping our own awards to the season four production studio in Vancouver. The awards will be crystal “iceburgs” and will include recognition of:

John Noble – for his outstanding lead performances as Walter Bishop, and Walternate Bishop
Anna Torv – for her outstanding lead performances as Olivia Dunham, Altlivia Dunham, and William Bell
Joshua Jackson – for his outstanding lead performance as Peter Bishop
Jasika Nicole – for her outstanding supporting performance as Astrid Farnsworth
Blair Brown – for her outstanding supporting performance as Nina Sharp
Lance Reddick – for his outstanding supporting performance as Phillip Broyles
Kirk Acevedo – for his outstanding supporting performance as Charlie Francis
And Seth Gabel – for his outstanding supporting performance as Lincoln Lee

Packaged with each award will be a personalized letter to the actor, detailing why we wish to honor them, and including any personal messages donors might wish to send along. We’re looking at a few different styles for the awards themselves, please check them out and vote for your preference.

 

We’re not a charity, and nothing you donate will be tax deductible. But you will be part of a historic fan campaign that could potentially spill over into some good promotion for the show, and will hopefully put some big smiles on the faces of those who work so hard to entertain us.  Any funds left over after the awards are paid for will be donated to http://www.autismspeaks.org, a charity organization supported by the Fringe team.

Please give generously if you can. Our first goal is to honor the actors who’ve been repeatedly snubbed despite their amazing performances, but I can’t help but think they’d be even more honored to hear we raised a good amount for Autism in their names.

 

 

Nothing to See Here
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Hey Fringe fan, can you keep a secret?

No really, can you?

Promise?

 

Okay then, welcome to our mischief. In light of recent events (coughemmyscough) a small group of Fringe fans have decided that we’re tired of seeing the remarkable talents of our cast and crew go unacknowledged. While we can’t do anything about the Emmy’s, we can do something to show our cast that even if they never win any popularity contests, they’ve won us heart and soul.

Something new.

So if you promise to keep it on the dl, click below to find out what we’re on about. We want your help., we need your help, and we need to spread the word – but we must do it carefully. When half our cast is on Twitter and all of them have ears, we have to be circumspect. We’re looking for a person to person viral type promotion here. So read on and then go tell all your friends – but tell them to keep mum about it. And remember – you promised.

ENTER THE CONSPIRACY

Chat

Random Easter Eggs
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chat birdandbear: 

Reversed audio from Where Will You Be Part 5: We don’t have a lot of time

 

Super 8 Interactive Portal 2 Teaser Easter Eggs:

Screen shots taken from said teaser. I’ve never played either of the Portal games, but I kind of want to now that I know the developers are awesome Fringe fans…

Okay I know the second one’s pushing it, but it does kinda look like Walternate’s Machine…

And then of course there’s this (turn up your volume):

*Video:slow vibration

Sorry for the crappy quality, it took me forever to figure out how to even do that. Here’s the full video on Youtube.

 

 

 

 

 

 

 

 

 

 

Chat

Seven Suns Rising: It’s the End of the World As We Know it
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chat birdandbear: 

Let me start by saying: this album ROCKS. Hard. End of story.

If you’re a classic rock fan like myself there’s nothing not to love here. Violet Sedan Chair stacks up nicely (in my opinion anyway) against the giants; Led Zeppelin, The Who, Pink Floyd, Queen, David Bowie, etc. And it does so with a unique and fresh sound all it’s own, paying homage to the classics without a hint of derivation. I have a new lifetime favorite here, and I would love it even if I’d never heard of Fringe. That said, THANK YOU Fringe producers for giving us this wonderful album to puzzle over and enjoy. When does the next (alterverse!) one come out?

So I’ve been listening carefully, researching and notating, and here’s my take on the album. Some of the lines I’m still not sure of, but this is as far as I can get. Maybe you guys can figure out the rest?

.

 

Let’s begin with the album cover itself:

 

To me that looks an awful lot like this, down to the location of the glowy spot:


 

 


 

 

So what we have is a river with two banks that are (like parallel worlds) mirror images of each other. Each side of the divide has three suns, with a seventh rising up out of the space in between. Also spanning the gap is a woman’s face, which when turned upside down closely resembles Olivia in the tank with her hair spread around her. Reflected in the water of the first cover is (says me) the fetus from the apple glyph. Those flowers growing up the sides are Calla lilies. They symbolize purity, holiness, youth, innocence, death, rebirth, and resurrection. Yikes. They’re commonly used in both weddings and funerals.

Roscoe Joyce is not listed as a keyboardist at all. He is credited however with the vocals on Seven Suns (Setting). He also wrote all the songs. Speaking of which, here are the lyrics as far as I can discern them.

Side 1

Seven Suns (Rising)

I’m walking in a world busy running
I’m washing all the blood from my money
cause I
I can feel a hurricane coming

I’m sitting on a stool in a bubble
and I’m sifting out the gold from the rubble

If the seven suns are rising
in front of me
and the seventh one stamps out the only sea*

I’m traveling through the stars on a ladder
and I’m dishing up my heart on a platter
cause I’m loving you it all really matters

If the seven suns are rising
in front of me
and the seventh one stamps out the only sea*

(Tell me baby where will you be when the water’s (world is?) all gone?)
(Tell me baby where will you be when the water’s (world is?) all gone?)
(Tell me baby where will you be when the water’s (world is?) all gone?)
(Tell me baby where will you be when the water’s (world is?) all gone?)

If the seven suns are rising
in front of me
and the seventh one stamps out the only sea

If the seven suns are rising
in front of me
and the seventh one stamps out the only sea*

*This line could be “and the seventh one sets out beyond the sea.” I donno, my ears are numb… ;)

 

Notes:

  • There’s a weird sussuration to the word “dishing”, but it may be nothing.
  • The scratch/click sounds are at very even intervals throughout the entire song, on the left channel only.
  • Buddha’s sermon is definitely what’s being referenced here. The bridge (Tell me baby where will you be when the water’s all gone?) is very fuzzy, and it took awhile to realize there were words in there at all. But I’m fairly sure this is what it says, and it makes sense in context of the song/sermon. *EDIT: After listening another thousand or so times, I’m not sure at all that that’s what it says, but it’s the only best guess I have. Gah.
  • The first verse could be referencing William Bell. I’d say more than a little of Massive Dynamic’s money is bloodstained, and “I can feel a hurricane coming” sounds very like Bell’s “a storm is coming.”
  • “I’m sitting on a stool (stone?) in a bubble” immediately makes me think of an Amber victim.
  • “I’m traveling through the stars on a ladder?”
  • “dishing up my heart on a platter” took me forever to figure out, but it sounds to me like a Peter/Olivia reference, especially in light of their current strained relationship.

Slow Vibration

Where you going drag racer?
you know you better slow down
you sweet sound chaser
first place at the showdown

You better kick your shoes off
if you want to keep your socks on
and you better take your blues off
if you want to get your rock song

Oooh shake it to a slow vibration
take your sweet own time
take it like a long vacation
Oooh it’s a conversation
shake it way  down low
shake it to a slow vibration

You could be a role-playing gamer
or a schoolyard warrior
a tiger tamer
a disciplinarian

And you’re almost there now
you’re almost famous
give a little less care now
get a little more shameless

Oooh shake it to a slow vibration
take your sweet own time
take it like a long vacation
Oooh it’s a conversation
shake it way  down low
shake it to a slow vibration

Notes:

  • “Today, a young man on acid realized that all matter is merely energy condensed to a slow vibration — that we are all one consciousness experiencing itself subjectively. There is no such thing as death; life is only a dream, and we are the imagination of ourselves… Here’s Tom with the weather!.’” – Bill Hicks
  • “Slow Vibration” calls to mind a couple of different Fringe events: the cylinder from The Arrival, and the guy who got stuck in the wall after vibrating it’s atoms apart. It could also be applicable to string theory, which postulates (in a nutshell) that all matter in the universe is connected by teeny subatomic “strings” vibrating at different frequencies, and that the frequencies at which these particles vibrate determine what form matter takes.
  • I’m  not entirely certain about “way down low” are the words there.
  • The backwards stuff right at the beginning is just some nonsensical piano notes that sound like a kid playing on a piano.
  • “and you better take your blues off if you want to get your rock song” could be “you better take your CLOTHES off if you want to get your rocks ON(OFF!?) Another one I’m not sure about, so I went with the cleaner version.

Hovercraft Mother

I’ve fallen pretty fast for you honey
at last I’m in love
but there’s a chip on my shoulder
Cause your mama’s in the way
and I have to say
the situation couldn’t get any older

You say your mama knows what’s best
no use debating
though I’m sure I’d pass her test
I’m sick of waiting

I want to love you but your hovercraft mother
is hovering above you
I know you love her but I’m going undercover
cause your hovercraft mother
is hovering above you

I’m sinking like a stone for you honey
I’m home and I’ll make supper
just as soon as I’m able
but your mama’s at the stove
and I should have known
she done decided every dish on the table

I’m hardly strong enough to fight
for what I’m feeling
but after all the days and all the nights
I’m sick of dealing

I want to love you but your hovercraft mother
is hovering above you
I know you love her but I’m gonna run  for cover
cause your hovercraft mother
is hovering above you

hovercraft mother is hovering above you

I want to love you but your hovercraft mother
is hovering above you

I want to love you but your hovercraft mother
is hovering above you

I know you love her but I’m gonna run for cover
cause your hovercraft mother
is hovering above you

I know you love her but I’m gonna run for cover
I’m gonna run for cover

I want to love you but your hovercraft mother
is hovering above you

I know you love her but I’m gonna run for cover
cause your hovercraft mother
is hovering above you

hovercraft mother is hovering above you
hovercraft mother is hovering above you
hovercraft mother is hovering above you

Notes:

  • There are some weird Robotic/birdlike beeping sounds on “I’m hardly strong enough to fight……..I’m sick of dealing”.
  • What mothers do we have here? There’s Rachel, AltLiv’s mother, Elizabeth, and Broyle’s wife, right? I’m gonna go with my wild speculation based on spoilers I’ve read. We know that

SPOILER (highlight to read) we will be seeing flashbacks to both Peter’s and Olivia’s childhoods – it’s even possible that they met as children. Regardless of whether that’s true, I think that the mother of a very sick boy is quite naturally going to “hover”, and this song could apply to adult lovers with a mom problem, or to an overprotective mom isolating her sick son, with equal ease. And Elizabeth did suffer guilty pangs about Peter’s lonely childhood after his death.

  • Is a hovercraft a zeppelin?

She’s Doing Fine (Olivia’s Song)

She’s doing fine all the time
yeah she’s doing fine all the time
yeah she’s doing fine all the time

yeah she’s doing fine all the time
yeah she’s doing fine all the time
yeah she’s doing fine all the time

She walks tall with an open mind
heads turning as she passes by
she needs rhythm but she don’t need rhyme
and one glance is gonna get you high

yeah she’s doing fine all the time
yeah she’s doing fine all the time
yeah she’s doing fine all the time

now she’s doing fine all the time
yeah she’s doing fine all the time
yeah she’s doing fine all the time

she winks once to say hello
and winks twice when it’s time to go
she pops in when she needs a ride
she’ll commute in style down the waterslide

yeah she’s doing fine all the time
yeah she’s doing fine all the time
yeah she’s doing fine all the time

She looks a lot like Alice
with nowhere to go
and no white rabbit to follow
she’s falling fast now
and she’s talking slow
she’s gonna kick the habit tomorrow
tomorrow

And when she does
she’ll be doing fine all the time
she’ll be doing fine all the time
she’ll be doing fine all the time

yeah she’s doing fine all the time
yeah she’s doing fine all the time
yeah she’s doing fine all the time

Notes:

  • This is definitely our Olive. She’d be “fine” if you were smashing all her toes with a hammer. What’s a little stolen life (and broken heart?)

Tangent, sorry -  but that’s a character thing, no reflection on Miss Torv’s incredible acting abilities.  I very much disagree with those who think she’s wooden and uninteresting. Anna’s emotions are very subtly played, but they’re very real. I personally love her ‘strong silent type’ character, it’s unusual and refreshing, and another lovely diversion from the stereotypical female character still far too prevalent in our popular culture.

  • Hmmm, “Kick the habit”. Taken with the white rabbit references, I’d venture to guess Olivia may not be done with the tank. Especially if she needs to get back to the alterverse – it’s been established that she can now flip worlds with enough drugs and Walter’s scary sensportation tank…   Or it could refer to the pills she was popping in her effort to banish head Peter. And the tank is certainly commuting in some kind of style.
  • Speaking of which, that’s one line I’m still not sure of, but gave up on after about the 200th time I listened to it.

Long List of Lovers (Nina’s Song)

I should have known
I wish I never knew
about the long list of lovers getting over you
It’s done and over
but I know it’s true
you had a lengthy list of lovers lusting over you

There was Jimmy and John
Vinnie and Vaughn
Ricky and Robby and William and Walt
and on and on and on

It’s done and over
but I know it’s true
you’ve got a long list of lovers getting over you

I’m lost in emotion
tell me what can I do
you’ve got my devotion
but will I get it from you?
I need some attention
baby this is your cue
and I really want to mention
there’s a long list of lovers getting over me too

I’ve got a long list of lovers getting over me too
a long list of lovers getting over me too
I’ve got a long list of lovers getting over me too
a long list of lovers getting over me too

I should have known
I wish I never knew
about the long list of lovers getting over you
It’s done and over
but I know it’s true
you had a lengthy list of lovers lusting over you

There was Jimmy and John
Vinnie and Vaughn
Ricky and Robby and William and Walt
and on and on and on

It’s done and over
but I know it’s true
you’ve got a long list of lovers getting over you

I’m lost in emotion
tell me what can I do
you’ve got my devotion
but will I get it from you?
I need some attention
baby this is your cue
and I really want to mention
there’s a long list of lovers getting over me too

I’ve got a long list of lovers getting over me too
a long list of lovers getting over me too
I’ve got a long list of lovers getting over me too
a long list of lovers getting over me too

Notes:

  • I LOVE this song. It’s too cool, especially since it’s undeniably about Nina.
  • I’m taking this as confirmation that there was something between Walter and Nina once, as if that weren’t evident enough already.
.

Side 2 – Where things get weird

Keep Climbing

Keep climbing higher and higher
Keep climbing higher and higher
Keep climbing higher and higher
Keep climbing higher and higher
Keep climbing higher and higher
Keep climbing higher and higher

I looked inside in search of me
and found a forest in a tree
they tried their best to cut me down
and sell my branches by the pound

you’re not alone
you’re not the only one
to float upon the ocean as the moon becomes the sun

Keep climbing higher and higher
Keep climbing higher and higher
Keep climbing higher and higher
Keep climbing higher and higher
Keep climbing higher and higher
Keep climbing higher and higher

When my blood begins to freeze
at 98.6 degrees
I  throw away the master plan
to run much faster than I can

You don’t need me
you don’t need anyone
to feed on your emotions as the moon becomes the sun

Keep climbing higher and higher
Keep climbing higher and higher
and higher and higher
and higher and higher
and higher and higher
and higher and higher
and higher and higher

Notes:

  • Bells, lots of bells, clicks and other sounds all the way through. No idea.
  • This is way far out there, and probably a total coincidence, but here’s an article by a physics professor about turning the moon into an artificial sun in order to save the Earth from our sun’s eventual death. It talks about the end of the world, turning planet Earth into a giant life boat, and even (yes it does!) Back to the Future.
  • “When my blood begins to freeze” – I have a hunch this verse may refer to an Observer. My evidence is thin and circumstantial, but that’s why it’s called speculation. Anyway, the Observers are clearly something other than human, and they seem to love (or need) very extremely spicy food. Very hot peppers actually can raise the body temperature a bit, and what if it’s not just a quirk? Maybe the Observers burn a little hotter than humans, and need the spicy stuff to stay healthy.  But whose ‘master plan?’
  • “To run much faster than I can” is another line that had me pulling my hair out. For the life of me it sounds like “fun much faster” but that doesn’t make sense. So again, after a couple of hundred listens I just gave up. I hope someone else is able to decipher it.
  • The next track (500 Years) starts playing at the end of this track, cuts off after three seconds, and then resumes as the next track.
  • I have a suspicion, totally unfounded, that at least some of the band members are also cast/crew members. There’s a guy singing backup on this one who sounds a hell of a lot like Joshua Jackson, and I think I might have heard Jasika on a couple of them. Listen closely to the actual verses and see if you can hear Peter in the background.

500 Years

I’ve been waiting for 500 years
in the hope that my lost love appears
watching clouds of shifting shapes go by
casting shadows dancing far and wide

People come and people go
reincarnating
I will be waiting
I will be waiting here
Kingdoms rise and kingdoms fall
they keep on fading
I’ll keep on waiting
even if it takes 500 years

I saw King Arthur pull his sword from stone
I was there the day he took his throne
I looked on as Merlin disappeared
and when Lancelot took Guenevere

People come and people go
reincarnating
I will be waiting
I will be waiting here
Kingdoms rise and kingdoms fall
they keep on fading
I’ll keep on waiting
even if it takes 500 years

Notes:

  • For no good reason, I think this song is about Sam Weiss. We know he’s “older than he looks” and most likely a First People, which is fascinating, and I hope I’m right.

Last Man in Space

Little lost world
final mission
eighteen light years
in position now
summers back home were getting colder
thinking bout you
you’re so much older now
It’s a pretty long way
back to somewhere
forget all those dreams
there’s no one out there now

It’s a shame you got left behind
follow the sound
it’s a shame there’s no gravity
pulling me down
it’s a shame you had to leave me here
I don’t want to die
it’s a shame at the end of time
to leave my only world behind

I guess it all ends here
like it started
Another big bang
and we’re broken hearted now
at the end of this endless road
I will pull the trigger
on this violent payload now
cause when the whole thing’s gone
without a trace
I’ll be the last man in space

It’s a shame you got left behind
follow the sound
it’s a shame there’s no gravity
pulling me down
it’s a shame you had to leave me here
I don’t want to die
it’s a shame at the end of time
to leave my only world behind

It’s a shame you got left behind
follow the sound
it’s a shame there’s no gravity
pulling me down
it’s a shame you had to leave me here
I don’t want to die
it’s a shame at the end of time
to leave my only world behind

Notes:

  • This one’s just creepy in it’s unfathomable implications. It’s also my favorite, just ’cause it’s so friggin awesome.
  • It may be that it’s referring to Olivia being stranded in the alterverse and we just didn’t pick up on it in time. Or there may be another abandonment in the future…
  • Peter’s singing again, I swear.

Seven Suns (Setting)

Signs in type
words and hype
voices you hear
faces so near
voids of space
your name replace
what can last
future to past

We’ve seen seven suns setting
like a memory we’re forgetting

Halcyon days
summer haze
fleeting views
lead the news
square skies
circular lies
a momentary gain
the spin remains

We’ve seen seven suns setting
like a memory we’re forgetting
I tried to follow you but it’s frightening
A new day’s here and it’s rising
it’s rising

Karmic slingshot
action at a distance
Karmic slingshot
action at a distance
Karmic slingshot
action at a distance
Karmic slingshot
action at a distance

We’ve seen seven suns setting
like a memory we’re forgetting
I tried to follow you but it’s frightening
A new day’s here and it’s rising
it’s rising

Notes:

  • This one is very profligate and hard in its imagery. The lines are delivered like bulletins, which fits with words like “hype” “news” and “spin”.  And “Square skies [windows] circular lies” has Massive Dynamic written all over it.
  • Karmic slingshot took forever to decipher, and it’s a neat phrase. I’d lay money on it being something Sam would say.
  • There’s a lot of muffled talking under the music during the karmic slingshot bit. Played backwards with the bass all muted, I think I can make out “in this place” but that’s all.  I don’t know a thing about sound editing, and I really hope someone can figure out what all those hidden words and sounds mean, I just don’t know how to isolate them – or even if it’s possible.

Greenmana

While Greenmana does not appear to be on the album, I’m not convinced it’s not in there somewhere. I’m not done messing with it, speeding things up and playing things backwards, and even playing tracks simultaneously, but in the mean time here’s some food for thought:

Mana is an ancient, pervasive concept that is common to many spiritual cultures throughout the world. Differing terminology aside, the concept has been expressed in the writings of  the Iroquois, the Hindus, the Buddha, Zoroaster, Hippocrates, Virgil, Thomas Aquinas, Descartes and George Lucas.

It’s the stuff life is made of, it’s magic. It’s the Force.

Among Pacific Island peoples it’s “a supernatural force or power that may be ascribed to persons, spirits, or inanimate objects. Mana may be either good or evil, beneficial or dangerous, but it is not impersonal; it is never spoken of except in connection with powerful beings or things” (1) In Buddhist tradition it’s the eighth of ten fetters binding us to the cycle of death and rebirth. It’s the concept of a permanent self apart from the whole of the world, and the word used by the Buddha translates both as  ‘thoughts’, ‘mind’, and can even be interpreted to mean ‘brain’. (2)

Green, of course has all kinds of symbolic meanings, too many to list here, so I’ll just say that in Hinduism it represents the 4th (heart) chakra, and is generally associated with growth/healing.

That’s all I got for now. For anyone who’s still reading here at the bitter end, thanks, and I hope you found something new to mull over.  I’m still having fun picking this apart so I’ll post whatever else I find. And I apologize for the lack of formatting finesse present here – I’m still learning.

 

 

 

And of course, the ever ubiquitous Wikipedia

Chat

Epic Easter Egg Hunt
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chat birdandbear: 

Last week I read an article about a fantastic viral marketing campaign for Fringe, in which secret vinyl albums produced under the name Violet Sedan Chair, have been distributed to random record stores across the nation. The album, called Seven Suns, is a tie in to the show’s January 21 spring premiere, in which Walter gets to meet Roscoe Joyce, keyboardist for the fictional band and one of Walter’s musical heroes. In a brilliant strategy to drive all of us fans crazy, Fox is not letting on which stores have received copies, or even how many there are. Each copy of the vinyl album is reputed to be unique, with different clues to the rest of the season in the lyrics, liner notes, etc.

Of course, being an avid Fringe fan as well as a puzzle lover, this was irresistibly exciting news to me, so after calling every record store in the phone book and coming up dry, I started to dig in other ways. It didn’t take long to come across the article of Wired magazine guest edited by J.J. Abrams over a year and a half ago – the issue on mysteries and secrets. The entire magazine is full of puzzles, and I’m anxiously awaiting my backordered copy in the mail, but there were two articles that were immediately obvious as being very important to the Violet Sedan Chair treasure hunt. The first, a small article listing several albums over the last forty years or so with hidden tracks or messages, includes Seven Suns in it’s examples, and references a missing eleventh track. The article appears to have gone largely unnoticed at the time, but has caught the interest of clue over the last week. The second is an article by J.J. Abrams, from that same issue of Wired.

Hey guess what? This Easter egg hunt, this album thing, has been in the making for nearly two years.

The article is about the lost art of exploring, and the demystification of mystery. It’s about Google sometimes being too much of a good thing, and how the end is worth waiting for, because it’s the questing that’s the point. And in it he says

“Think back, for example, to how we used to buy music. You would have to leave your apartment or house and actually move your ass to another location. You’d get to the store, where music would be playing on the stereo. Music you may not have heard before. Perhaps you’d ask the clerk what it was and she’d send you to a bin—those wooden containers holding actual albums or CDs—and you’d look through it, seeing other album covers that might catch your eye. You’d have a chance to discover something.”

Whoa. That was in April of 2009.

He also tells us

“Some painstaking work went into this incredibly cool issue. (There are things occurring within these pages that are not apparent at first or second glance. That’s the only hint I will give you.) I urge you to dig.”

And so I did. I started digging, all over the place, and I found all kinds of cool stuff out there that I haven’t even begun to put together. I’m having a ball, and I know lots of other Fringe fans who are having  fun with it as well. But I was fascinated by this image, that appeared next to the “Musical Mystery Tour” Wired article.

Image ©Wired Magazine, and/or Sarah King.
 

The map contains (mostly) the names and track lists of eleven albums, including those of the fictional Seven Suns. I started playing with it, tracing the titles around, looking for lost or hidden words. This proved to be pretty damn blinding without making some marks, so I color coded the albums and traced their routes a couple of different ways.

Images still ©Wired and Ms. King, I just played with them a little.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Here are the track listings for each album, exactly as they appear in the labyrinth, as well as my notes on each.

General

  • The words “And Low” followed by a “1″ or a “2″ or possibly an “s in the bottom right corner, have no connection to anything at all.
  • There are lots of missing letters and/or words, mostly due to the track lists going off map. Here’s the complete list, separated by album: LIFE IN, AR, EMERGENCY EXIT, D ORIA YOU LOUNG, M, G G C, S, V G S T
  • Other oddities: The letter “A” from the misspelled “cemetaries” on Viva La Vida, and possibly another letter “A” from “strawbeary” on the same album. Or it could just be the wacky lettering. The letters”RDZ RIGHT” are the only black letters in an otherwise white font for Pac’s Life. The solfège “si” from Seven Suns could be “is” if viewed upside down.
  • Nevermind is the hardest path to follow – it jumps all over the place. I guess that makes sense when seeking Nirvana.
  • Except for one exception, noted below, all hidden messages listed do appear somewhere on their respective albums.
  • The Wired article mentions creepy imagery on Radiohead’s Kid A, which does not appear in the labyrinth.  It makes no mention of Guero or Odelay, both of which do.

All That You Can’t Leave Behind – U2, 2000

  1. Beautiful Day
  2. Stuck in a Moment You Can’t Get Out Of
  3. Elevation Hidden Message: Call to me and I will answer you, And I will tell you great and mighty things which you don’t know. (Jeremiah 33:3)
  4. Walk On
  5. Kite
  6. In A Little While
  7. Wild Honey
  8. Peace On Earth
  9. When I Walk The World
  10. New York
  11. Grace

Notes:

  • “Early versions of the cover released to the press show a departure sign that reads “F21-36″, however, this was changed to J33-3 in reference to the Bible verse Jeremiah 33:3, “Call unto me and I will answer thee great and mighty things which thou knowest not.” Bono referred to it as God’s phone number.” -Wikipedia

Viva La Vida or Death and all His Friends – Coldplay, 2008

  1. [Life in] Technicolor
  2. Cemetaries of London
  3. LOST!
  4. 42
  5. Lovers in Japan/Reign of Love
  6. Yes    Hidden track: Chinese Sleep Chant
  7. Viva la Vida
  8. Violet Hill
  9. Strawbeary Swing
  10. Death and all His Friends     Hidden track: The Escapist

Notes:

  • Unlike the rest of the others present, there is no album title before the track list. The beginning of the track list is not present [1.Life in] Instead, the word “Missing” (Track 4 of Guero) is wrapped neatly around where the the missing data should be.
  • “Cemetaries” is misspelled
  • Lost?
  • Violet?
  • Strawbeary is misspelled, unless it’s just the wacky font. But it looks like an “A” to me.
  • Hidden Tracks on the Album: Chinese Sleep Chant,  The Escapist

Guero – Beck, 2005

  1. E-Pro
  2. Que onda Guero
  3. Girl    Hidden message: Al Jaffee
  4. Missing
  5. Black Tambourine
  6. Earthquake Weather
  7. Hell Yes
  8. Broken Drum
  9. Sarecrow
  10. Go it Alone
  11. Farewell Ride
  12. Rental C[ar][13. Emergency Exit]

Notes:

  • “Guero… is a Mexican slang term in Spanish for a pale-skinned or blonde-haired person. Beck cites having been referred to as a “güero” throughout his childhood, lending the title of the album and the track “Qué Onda Guero” [sic]. (¿Qué onda, güero? is Mexican slang meaning “what’s up, blond boy?” or “hey, white boy”‘. – Wikipedia
  • Al Jaffee is an American cartoonist, best known for his work in Mad magazine. He created the magazine’s siganature Fold-in feature in 1964. His name appears briefly on a television screen in the video for “Girl.”
  • The Track list goes off the map after “12. Rental C” and does not reappear. The words “Car,” and “Emergency Exit” are missing.

Nevermind – Nirvana, 1991

  1. Smells Like Teen Spirit
  2. Bloom
  3. Come As You Are
  4. Bree[d]
  5. Lithium
  6. Polly
  7. Territ[oria]l Pissings
  8. Drain [You]
  9. [Loun]ge Act
  10. Stay Away
  11. On a Plain
  12. Something in the Way     Hidden Track: Endless, Nameless

Notes:

  • Lots of missing letters in this one, due to the several breaks in the linear progression of the track list. Missing letters are: D,ORIA,YOU,LOUN
  • The Hidden track “Endless, Nameless” appears the cd pressings of the album, but apparently was not included on the LP.
    Pac’s Life – Tribute Album, Various Artists, 2006
  1. Untouchable (Swizz [M]ix)
  2. Pac’s Life
  3. Dumpin’
  4. Playa Cardz Right (Female)
  5. Whatz Next
  6. Sleep
  7. International
  8. Don’t Sleep
  9. Soon as I Get Home
  10. Playa Cardz Right (Male)
  11. Don’t Stop
  12. Pac’s Life (Remix)
  13. Untouchable

Notes:

  • The letter M is absent from “Swizz Mix” on the first track, due to the list going off the map. It’s possible that the entire word “Beatz” may also be missing, since that’s the full name of the artist in question, but I doubt it.
  • Lots of linear breaks in the track list
  • The color of the font changes briefly from white to black where the letters RDZ RIGHT curve around the corner of the map.
  • The words “Yes you’ll see me, I’ll be back” appear mirrored near the rest of the track list, but not directly connected to it. According to the Wired article, Tupac fans claim to hear this phrase back masked on the album, but interestingly the only references to this I can find are in direct connection with the Wired article itself.

Dookie – Green Day, 1994

  1. Burnout
  2. Having a Blast
  3. Chump
  4. Lon[g]view
  5. Welcome to Paradise
  6. Pulling Teeth
  7. Basketcase
  8. She
  9. Sassafras Roots
  10. When I Come Around
  11. Comin[g] [C]lean
  12. Emenius Sleepus
  13. In The End
  14. F.O.D.    Hidden Track: All By Myself

Notes:

  • Missing letters: G,G,C
  • Hidden track above

Led Zeppelin III – Led Zeppelin, 1970

  1. Immigrant Song
  2. Friends
  3. Celebration Day    Hidden message: Do What Thou Wilt
  4. Since I’ve Been Loving You
  5. Out on the Tiles
  6. Gallows Pole
  7. Tangerine    Hidden Message: I think it says “(So mote it be)” but I could be wrong. It’s really tiny.
  8. That’s the Way
  9. Bron-y-aur Stomp
  10. Hats Off to (Roy) Harper

Notes:

  • “So mote it be”, and “Do what thou wilt” were inscribed on the lacquer of the Original album. Do what thou wilt is from Aleister Crowley’s philosophy of Thelema. Both phrases are associated with the occult in general, and Wiccan traditions specifically.

Their Satanic Majesties Request – The Rolling Stones, 1967

  1. Sing This All Together
  2. Citadel
  3. In Another Land
  4. 2000 Man
  5. Sing this All Together (see what happens)
  6. She’s a Rainbow
  7. The Lantern
  8. Gomper
  9. 2000 Light Years From Home
  10. On With the Show

Notes:

  • Kinda blank on this one
  • Gomper??

Purple Rain – Prince and the Revolution 1984

  1. Let’s Go Crazy
  2. Take Me With U
  3. The Beautiful Ones
  4. Computer Blues
  5. Darling Nikki
  6. When Doves Cry
  7. I Would Die 4 U
  8. Baby I’m a Star
  9. Purple Rain

Notes:

  • The mirrored message “Hello, how are you? I’m fine: cause I know the lord is coming soon.” appears near to, but not in direct progression with, the rest of the tracks in the list. This differs slightly from the same message as reported by Wikipedia: “Hello, how are you? Fine, fine. ‘Cause I know that the Lord is coming soon. Coming, coming soon” This is backmasked at the end of Darling Nikki.

Odelay – Beck, 1996

  1. Devil’s Haircut
  2. Hotwax
  3. Lord Only Knows
  4. The New Pollution
  5. Derelict
  6. Novacane
  7. Jack-Ass
  8. Where It’s At
  9. Minus
  10. [S]issyneck
  11. Readymade
  12. High 5 (Rock the Catskills)
  13. Ramshackle    Hidden Track: Computer Rock

Notes:

  • Missing letter: S
  • Hidden Track named above

Seven Suns – Violet Sedan Chair, 1971 (Fictional)

  1. Seven Suns (Rising)
  2. Slow [V]ibrations
  3. Hovercraft Mother
  4. She’s Doin[g] Fine
  5. Long List of Lovers
  6. Keep Climbing
  7. 500 Years
  8. La[st] Man in Space
  9. Seven Suns (Setting)
  10. Re Fa Mi Si Sol La
  11. Greenmana

Notes:

  • The album title is likely some kind of reference to the Buddha’s discourse on the end of the world, or the sermon of the seven Suns. In short, the Buddha tells his disciples that there will come a time when all rain ceases to fall, resulting in the death of all plants, seeds, and vegetation (followed presumably by the deaths of everything else.) After a long time, a second sun will appear in the sky, which will cause all the brooks and ponds and other small bodies of water to dry up. After another very long time, a third sun will appear, causing the great rivers (such as the Ganges) to dry up. Progressively, separated by long periods of time, more suns will appear, until they number seven. The fourth will destroy the great lakes of the world. The fifth will dry up the oceans until they are less than a finger’s depth. The sixth will heat the ground itself, and volcanic eruptions will be rampant. And when the seventh sun appears….the earth itself will burn in a ball of fire, until neither ash nor soot remain. The Buddha delivered this sermon to his disciples as an illustration of the impermanence of life. This manner of ending sounds very like modern scientific theories of what the literal ending of the world will be like, when our sun goes nova.
  • Missing letters: V,G,ST
  • “Si” is an antiquated solfege for the seventh scale tone in English speaking countries. “Si” was changed to “Ti” in the nineteenth century in order to give each syllable a different starting letter. “Si” is still used in some other languages.
  • If you look at it upside down, “Si” becomes “is”
  • On a keyboard, play D,F,E,B,G,A to hear the title of “Re Fa Mi Si Sol La,” assuming “Si” is actually “Ti”
  • Lol at that last note
  • Does that sound familiar to anyone else?
  • Treble Clef lines: EGBDF – mnemonic: every good boy does fine
  • Bass clef lines GBDFA – mnemonic: good boys do fine always
  • My brain hurts

So there’s what I’ve Observed. I’ve been anagramming all the missing letters and such, but haven’t come up with anything solid. Anybody else want to take a stab at it?

This is my first blog post. I’ve been thinking about starting a website for years, but was finally spurred into action by the disappearance of Fringe-Forum.com, my favorite Fringe discussion site. I’m going to be setting up a forum as well, where I want to discuss all things Fringe, as well as the Whedonverse and lots of other dorky things, so check back in a few days if you’re interested. No copyright infringement of any kind is intended. I don’t own any of the Fringe trademarks or characters, or music mentioned, or images from Wired – I just love them a lot. Don’t eat me.

The nifty virtual keyboard I found:

http://www.bgfl.org/bgfl/custom/resources_ftp/client_ftp/ks2/music/piano/