Almost Human’s premiere (November 4 – 8/7C) is less than a month away, so it’s time to assemble and to start talking up the series via all available social media channels. We knew that the television world was heading towards placing a larger emphasis on social media activity, and now that time is here. Too late for our beloved Fringe… but useful for the future of TV. Dust off the tweeters, and let’s cultivate some social media influence for Almost Human.
Why is Fringenuity so interested in Almost Human out of all Fall shows?
Almost Human was created by Fringe executive producer J.H. (Joel) Wyman. It’s filmed in Vancouver (like Fringe) and employs a large percentage of the old Fringe film crew. Plus, “because it’s cool.” There were lots of people interested in the concept before it was even cast, filmed, and picked up by the network. We wanted to “Make Human Reality.” Now that it’s real, we want to keep it around for some time.
So, what can we do to help?
We can employ some of the same tactics that we used for Fringe to help get the word out for Almost Human. The broadcast networks are using some of the things that Fringe fans used during our campaigns, but fans who actually care for a show will always do a better job getting the word out. We form real communities with each other, and no network herding will ever change that. We have the power to influence social media users to watch, discuss, and keep coming back for more.
We’re not considering trending unique hashtags for each episode of the show. That was a special effort out of love for Fringe, and has worked to help fans of Community and Hannibal. For a new show, the focus should be on just generating genuine social engagement.
When the time comes, let’s be sure to search for Almost Human viewers to follow and interact with on Twitter. Like with Fringe, it’s helpful to have lots of followers and to interact. Share Almost Human content such as videos from FOX, articles, and fan art.