Fringe Friday Twitter Event – April 6, 2012 : Face Yourself!

We’re very proud of all the Cortexifans who took part in last week’s #ChangeYourWorld event. The results were astounding, and a full report will be available soon.

This Friday’s Fringe episode, Everything in its Right Place,  promises the usual excitement. Plus, we’re returning to the alt-Amberverse. Also, after all this time, fans are going to learn some of the backstory for each version of Lincoln Lee!

In honor of the occasion, this week’s tag will celebrate the Fringe tradition of exploring the road not taken -of looking inside yourself for answers -even if “yourself” is another version of you. Prepare to:


Before I roll out the event general orders, I’d like to momentarily direct the attention of US iPhone users to the Viggle social TV application. This is an additional mission if you choose to accept it, and may be another small way to help Fringe.

Another small way to make an impact:

Let’s work this week to obtain followers for those that have recently joined Twitter.   

All right then, here’s the plan to trending success. Give it a good read, and we’ll see you this Friday!  We’re needed now, more than ever.


1) Don’t use #FaceYourself before the designated time: 1 HOUR before Fringe airs.

The event will take place 1 hour before Fringe airs – 8pm EST. As these events become larger, we are gaining more new Fringies in the effort. Gently remind others that use the tag before the event to wait until the right time, and tell them that using the tag too much beforehand will lessen trending impact. This happened when Fringe fans tried to trend #WhereIsPeterBishop for the season four premiere. The # had been used all summer long, was not anything new on the Twitter radar, so it did not trend.

Trending happens with terms that are relatively new, and many people tweet about them at the same time. (This was also shown in the case with #WikiLeaks. Terms break out onto the scene, but as they are used, trending becomes more difficult.)

Be nice! We want everyone to feel welcome.

2) One # term per Tweet. Use only #FaceYourself (What Are Hashtags?)

3) Lots of people tweeting matters more than the number of tweets.

Tell everyone Fringie about the event. There is strength in numbers – remember that the more unique tweeters we have, the more likely we are to trend, and for a longer duration of time. Send your tweets out fast – but remember to pace yourself. You want to avoid “Twitter Jail.”

We know we can hit worldwide trending now so sustained tweeting matters.  Trending can be a distraction, but we need you to keep those wonderful tweets coming.

4) Those with lots of followers help out a lot!

Alternate accounts with few followers do not have as much “influence” towards trending. But tweets from accounts like @JWFringe and @VancityJax make a big impact.

5) We want to pique the interest of non-Fringe fans.

Try to construct a list of thoughtful and informative tweets before the event. These can be copied and pasted for easy tweets. Use some witty Fringe sayings – link some of the official promo videos – make statements about looking inside yourself for answers – speculate about the life of an alternate you.  Cool tweets are more likely to earn re-tweets, and this immensely helps trending.

6) We can discuss aspects of the show in our tweets.

TRY to include the word FRINGE (with no #) in your tweet if possible. Talk about the characters and the actors. Maybe we can also trend Lincoln Lee and/or Seth Gabel this week.

7) Private accounts must have their locked status removed, as the tweets from locked accounts do not count toward the trend tally.

8)Retweets are the easiest way to help out the trending effort.

Just search for the hashtag, and retweet the ones that are interesting to you. If you know how to use a Twitter application suite like TweetDeck or HootSuite, this is made even easier.

9) Remember, the second phase of the social media plan is equally important.

Using @Getglue to promote Fringe and the show’s advertisers.

We are asking that Fringe fans try and make their first tweet of the night a check-in to GetGlue that is a thank you to sponsor, @NissanLeaf. An example:

Thanks @NissanLeaf for sponsoring Fringe! You don’t want to #FaceYourself without one!

Promo Vid by @dublawgal


Fringe Friday Twitter Event – April 6, 2012 : Face Yourself! — 46 Comments

  1. Just wanted to note when you mention viggle and checking in with their app, they tend to reply or retweet. I always make sure to mention Fringe in the tweet as well.

  2. Can you explain a little bit more about how to get more followers for new Tweeters? I know it affects the trending, but what’s the best way to put this in action?

  3. Pingback: Everything in its Right Place on #Fringe | yvrshoots

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