Twitter Event: Where You Belong 03/23/12 – Watching #Fringe Live!
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  The hiatus is over, and there are EIGHT new episodes that will air uninterrupted to finish out this epic season four.

The Fringenuity team has returned from WonderCon! The Fringe (and Alcatraz) panel was amazing. We were lucky to see the introductory scene for A Short Story About Love, which airs THIS Friday, March 23rd. Let me tell you, you do NOT want to miss this episode, one that has been described as satisfying all palates, from shippers to mythology lovers – and of course, those of us that love everything in the show.

We are ready to take Twitter and GetGlue by storm once again!

This week’s Hashtag was carefully chosen based on our criteria.

It is #WhereYouBelong  


TWITTER EVENT PROTOCOL

1) Don’t use #WhereYouBelong before the designated time: 1 HOUR before Fringe airs.

The event will take place 1 hour before Fringe airs – 8pm EST.

As these events become larger, we are gaining more new Fringies in the effort. Gently remind others that use the tag before the event to wait until the right time, and tell them that using the tag too much beforehand will lessen trending impact. Be nice! We want everyone to feel welcome.

2) One # term per Tweet. Use only #WhereYouBelong

3) Lots of people tweeting matters more than the number of tweets.

Tell everyone Fringie about the event. There is strength in numbers – remember that the more unique tweeters we have, the more likely we are to trend, and for a longer duration of time.

Send your tweets out fast but remember to pace yourself. We know we can hit worldwide trending now so sustained tweeting matters too. Trending can be a distraction but we need you to keep those wonderful tweets coming.

4) Those with lots of followers help out a lot!

Alternate accounts with few followers do not have as much”influence” towards trending.

5) We want to pique the interest of non-Fringe fans.

Try to construct a list of thoughtful and informative tweets before the event. These can be copied and pasted for easy tweets. Use some witty Fringe sayings, link some of the official promo videos, make statements about where you feel the characters belong. Cool tweets are more likely to earn re-tweets, and this immensely helps trending.

6) We can discuss aspects of the show in our tweets 

TRY to include the word FRINGE (with no #) in your tweet if possible. Talk about the characters and the actors.

7) Private accounts must have their locked status removed, as the tweets from locked accounts do not count toward the trend tally.

8) Retweets are the easiest way to help out the trending effort.

Just search for the hashtag, and retweet the ones that are interesting to you. If you know how to use a Twitter application suite like TweetDeck or HootSuite, this is made even easier.

9) Remember, the second phase of the social media plan is equally important.

Using @Getglue to promote Fringe and the show’s advertisers. 

We are asking that Fringe fans try and make their first tweet of the night a check-in to GetGlue that is a thank you to sponsor, @NissanLeaf. An example:

Thanks @NissanLeaf for sponsoring Fringe!  In an eco-friendly Leaf is #WhereYouBelong

Ok, so do you agents have that down? Awesome!

We’ve been successfully trending for each episode that has aired this season, and have trended many sponsors and advertisers on GetGlueLet’s keep showing the love for our show and have the best turn-out yet! Please watch live Friday night, if you can.

We are being heard folks. Here is one of our biggest supporters:

And an awesome promo video from Emma! (@dalliel) Please share it!


Comments

Twitter Event: Where You Belong 03/23/12 – Watching #Fringe Live! — 15 Comments

  1. So, that I don’t get the time wrong (I’m in the UK) can I just check the time differences? 8pm EST is 1am GMT but I think that the US is on daylight saving time at the moment, but the UK doesn’t switch until the end of the month. Therefore 8pm actually becomes midnight. Can anyone with better maths skills than me confirm? Thanks

    • Sophie, if you ‘spring’ forward on March 30th, and we went forward last weekend then this means you would only be 4 hours ahead of us in the EST. Which means 8pm here would be 12midnight in the UK.

  2. I notice that you select the comments posted by Fringe fans. It’s not cool. I don’t write for anything in general! :(

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