Twitter Event: Nothing As It Seems – Change Your World 03/30/12

There were some amazing results from the last trending Twitter event on Friday. In addition, Fringe executive producer Joel Wyman joined in the fun, as did Joshua Jackson, Michael Cerveris, and Rebbecca Mader! Many fans were surprised to see that TV Guide posted an article about FOX Broadcasting supporting the Fringe fan Twitter tag. Will they do it again this week? The answer is yes, and for the rest of the season!

We are extremely pleased that the network has heard Fringe fans, and wants to work with us all in pioneering the next steps in social television. This week’s episode is titled, “Nothing As It Seems,” but we’re excited to make the perception of Fringe fans into a transforming force.

Great job Cortexifans! Can we do even better this week?

Sure we can! Fringe fans are no strangers to initiating change. This week’s hashtag is #ChangeYourWorld

How would you change the world if you could, Peter? What would you wish for? – Elizabeth Bishop: “Subject 13”


1) Don’t use #ChangeYourWorld before the designated time: 1 HOUR before Fringe airs.

The event will take place 1 hour before Fringe airs – 8pm EST. As these events become larger, we are gaining more new Fringies in the effort. Gently remind others that use the tag before the event to wait until the right time, and tell them that using the tag too much beforehand will lessen trending impact. This happened when Fringe fans tried to trend #WhereIsPeterBishop for the season four premiere. The # had been used all summer long, was not anything new on the Twitter radar, so it did not trend.

Trending happens with terms that are relatively new, and many people tweet about them at the same time. (This was also shown in the case with #WikiLeaks. Terms break out onto the scene, but as they are used, trending becomes more difficult.)

Be nice! We want everyone to feel welcome.

2) One # term per Tweet. Use only #ChangeYourWorld  (What Are Hashtags?) 

3) Lots of people tweeting matters more than the number of tweets.

Tell everyone Fringie about the event. There is strength in numbers – remember that the more unique tweeters we have, the more likely we are to trend, and for a longer duration of time. Send your tweets out fast but remember to pace yourself. You want to avoid “Twitter Jail.”

We know we can hit worldwide trending now so sustained tweeting matters too. Trending can be a distraction but we need you to keep those wonderful tweets coming.

4) Those with lots of followers help out a lot!

Alternate accounts with few followers do not have as much “influence” towards trending. But tweets from accounts like @JWFringe and @VancityJax make a big impact.

5) We want to pique the interest of non-Fringe fans.

Try to construct a list of thoughtful and informative tweets before the event. These can be copied and pasted for easy tweets. Use some witty Fringe sayings, link some of the official promo videos, make statements about how to change the world, or how Fringe has inspired you to change. Cool tweets are more likely to earn re-tweets, and this immensely helps trending.

6) We can discuss aspects of the show in our tweets.

TRY to include the word FRINGE (with no #) in your tweet if possible. Talk about the characters and the actors.

7) Private accounts must have their locked status removed, as the tweets from locked accounts do not count toward the trend tally.

8)Retweets are the easiest way to help out the trending effort.

Just search for the hashtag, and retweet the ones that are interesting to you. If you know how to use a Twitter application suite like TweetDeck or HootSuite, this is made even easier.

9) Remember, the second phase of the social media plan is equally important. Using @Getglue to promote Fringe and the show’s advertisers.

We are asking that Fringe fans try and make their first tweet of the night a check-in to GetGlue that is a thank you to sponsor, @NissanLeaf. An example:

Thanks @NissanLeaf for sponsoring Fringe! #ChangeYourWorld by driving an eco-friendly Leaf!

Everyone had a great time last week tweeting about the episode and interacting with those involved in making Fringe the best show on television. My perception is that this week will be even more fun, and we will make another transformative impact. 

PROMO VID from @Gillybee66



Twitter Event: Nothing As It Seems – Change Your World 03/30/12 — 20 Comments

  1. Just curious, why is ChangeYourWorld this week’s hashtag? Like how does it relate to tonight’s episode? Is Fox choosing the hashtags now instead of you guys taking fans’ suggestions? So excited for tonight’s episode! 🙂

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