Category Archives: Campaign Reports

One Way or Another, Fringe Fans Get the Job Done! – #AnotherWay Trend Results

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There are many many things I love about Fringe fandom but one that I am consistently astounded by is the consistency and devotion it has shown Fringe twitter social media events. Many would say, there is no need to continue these efforts since we have gotten a final season. Many international fans still, have little reason to stay up to the wee hours of the morning to join the twitter party. And yet, twitter on Fridays has become a meeting place where we can all tweet a “Hello” to one another, quote our favorite lines from the show, and debate … Continue reading →

#TheyAreHere – Fringe Fans Return En Masse to Twitter to Support Premiere

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Since the renewal announcement for a final season of Fringe, the Fringenuity team discussed the social media campaigns and how to proceed for the last season. We definitely wanted to continue to show our support for Fringe. However, we also understood how challenging it was for international fans to tweet along live given the time zone differences. Realistically, we knew that with Season 5 secured, some fans may opt for well-deserved shut-eye. Our social media campaigns are now focused to show our love for a show that has given so much to its fans and brought together the best fandom … Continue reading →

Campaign Results for #WorldsApart April 27th

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As promised, this is the first of the last three post on the Fringe campaigns using social networks to voice our support of Fringe. The episode “Worlds Apart” marked the first episode back after Joel Wyman came on twitter to announce that Fringe was picked up for a FIFTH season! The hashtag hit worldwide trends within 10 minutes of the event start time and soon found its way on trends in different countries including Argentina, Indonesia, and United Kingdom to name a few. I’d like to thank fans for diligently collecting information and forwarding it to our attention. (I try … Continue reading →

Campaign Results for #FightTheFuture April 20th

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Dear Fringies, I apologize for the lateness of this post. Real life has a way of interfering when you are trying to geek out over your favorite show. But without further ado, here is the information from the #FightTheFuture campaign for episode 4.19 “Letters in Transit”. The hashtag hit worldwide trends within first ten minutes of event start and trended solidly for approximately 40 minutes. We are noticing a trend where the hashtag reappears again during show start as second wave of Fringies tweet along after seeing the hashtag on the bottom of their TV screens. Some screencaps of #FightTheFuture … Continue reading →

Reaching #AcrossTheUniverse and Uniting Fringies – Campaign Results for April 13th

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Sorry in the delay in getting this information up but it is all good news I promise! In the eleventh campaign aimed at raising awareness of the large Fringe fandom that exists in social spaces not (yet) covered by Nielsen’s, Fringies united April 13th to tweet #AcrossTheUniverse. This is the first time I’ve observed us hit the worlwide trends so quickly and at such a high position. From where I was looking, #AcrossTheUniverse jumped into second position in the worldwide trends within the first few minutes of event start (by a few minutes, I mean THREE). The hashtag stayed in … Continue reading →

#FaceYourself – Campaign Results for April 6th

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The groans from fandom was palpable when Nielsen ratings dipped to a 1.0 for the episode “Everything in its Right Place” featuring both the Lincoln Over Here and the one Over There. The truth is April 6th was the beginning of some very big religious holidays (Good Friday and Passover) and we expected that many people would have obligations prioritized over that of watching Fringe live. We can’t control the Nielsen ratings so how did we fare with the campaigns in social network space? SOLID. Good enough to hit worldwide trends in a little over 10 minutes and to sustain … Continue reading →

#ChangeYourWorld One Tweet at a Time – Campaign Results

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Fringies, I am incredibly moved when I see the tracker data for #ChangeYourWorld during the Fringe Twitter Event. You are an amazing and dedicated fandom and we keep gaining Fringe the exposure it deserves in this Social TV experiment that we started in January. First, some outstanding news from FOX. The network has decided to embed the Fringenuity Twitter Campaign hashtags in the remaining episodes of this season (click here for the Variety article). This is an amazing gesture to fans that have supported the show – if you ever thought that the network was not paying attention because you … Continue reading →

#WhereYouBelong – Fringies come back strong on Twitter and GetGlue Campaigns

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Screencap obtained from Fringefiles.com Truly, the best experience on Friday March 23rd, 2012 during the airing of “A Short Story About Love” was watching tweet reactions as fans witnessed the #WhereYouBelong tag on the bottom right corner of the screen when the episode started…but I am getting ahead of myself. The nearly month-long hiatus has a difficult one given the situation that left our protagonists Peter and Olivia decidedly…apart. With Fringe’s return, fans will be rewarded with 8 straight uninterrupted Fridays of new Fringe episodes. Fringenuity intends to be there with fandom for every one of them with social media … Continue reading →

#LoveIsTheAnswer – A Heartfelt Response from Fringies

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February 24th marked the airing of Fringe episode 4.14 “The End of All Things”. The hash tag #LoveIsTheAnswer was selected not only because the 14th episode of each season has had “Peter and Olivia”-centric themes but because it represents many of the motivations of characters found on Fringe. Furthermore, we felt it expressed the heartbeat behind these weekly social media campaigns and summed up the overall sentiment Fringe fandom has for their show. Just a day before this campaign, the buzz generated by Fringies through social media received some attention via several blogs (blastr, spoilerville). In addition, members of the Fringenuity … Continue reading →

Trending #BeABetterMan – A Phenomenal Outcome

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I still feel the rush when tracking this hash tag for the February 17th Fringe twitter event. Chosen for the lesson imparted to Peter by his mother, we were optimistic that these four words would not only carry the message of thousands of Fringies “We are here and we’re watching Fringe live” across twitterverse but create enough social buzz to be picked up by non-Fringies curious about the tag. That curiosity ignited twitter on Friday night breaking all our previous records in length of time for trending! #BeABetterMan hit Worldwide trends within 12 minutes and stayed there through the start of the show, … Continue reading →